Entertainment
Davido’s Song, Fall Rules Airwaves In US
Pop star Davido’s song “Fall” is reportedly taking over radio stations in the United States of America and the song is described as one of the biggest to ever come out of Africa.This is according to a report by Rolling Stone.
Davido’s song “Fall” even ought to have reached greater heights in the country, according to the report.
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The Nigerian style of music known as Afrobeats has quietly entranced a large swathe of the world’s population. “Pretty much every song on pop radio [in the U.K. now] is sort of a Mr. Eazi-style, chill, afrobeats [track],” the producer Riton told Rolling Stone last year. But Nigerian singers have not yet established a foothold Stateside, despite well-received, afrobeats-dusted singles from established stars like Drake and Janet Jackson.
So it’s unusual that “Fall,” a springy, 19-month-old track from the Nigerian singer Davido, is currently gaining traction on the airwaves. The growth has been gradual: 482 plays to date, spread across 36 stations, according to Nielsen BDS, which tracks radio activity. BDS reports that four new stations added “Fall” into rotation last week.
Those are admittedly not huge numbers, for comparison’s sake, Post Malone’s new single “Wow” grew by 1,700 plays last week alone. But listeners who hear “Fall” are scrambling to find their phones: It was one of the Top 100 most Shazam’d singles in America this week. In New York City, “Fall” was a Top 10 record on Shazam. And in Atlanta, another crucial market, only two tracks were getting more Shazam activity than Davido’s.
Eliciting that level of interest in America is no small feat for an African singer. Columbia signed “Pana,” a 2016 single from Tekno, but wasn’t able to transform it into a U.S. hit. RCA signed Wizkid, the guest on Drake’s “One Dance,” but hasn’t been able to get a hit either. (RCA is also working with Davido now.) Burna Boy, another Nigerian singer with impressive talent, is now affiliated with Atlantic, but his “Rock Your Body” didn’t reach a wide audience in America.
That has nothing to do with the music, “Pana” and “Rock Your Body” are both indelible polyrhythmic pop songs, wonderfully weightless next to the lead-footed trap that currently dominates both rap and pop radio in America.
But the machinery that creates hits in the U.S. remains conservative, even in the supposedly “new” era brought on by streaming.
Nowhere is this more true than at radio, which throws its still-considerable weight behind only a tiny number of tracks,“A Top 40 radio station is playing five songs 120 times a week every week,” according to one radio insider, and rarely takes risks on music that doesn’t align with seemingly-ancient-if-not-totally-incomprehensible norms.
Mainstream “urban” radio usually won’t play Latin trap next to American trap, even if the same producers worked on both tracks, or pivot from hard hip-hop into soft R&B. Meanwhile, pop radio tries hard to ignore viral rap records, which programmers characterize as “pretty extreme,” in favour of bizarre but ostensibly more palatable concoctions by Panic at the Disco or Marshmello.
Even some Top 40 programmers are confused by this tendency: “I don’t know when everybody’s gonna get it through their heads that we can’t just keep forcing these pop songs that nobody likes down everybody’s throat,” Nathan Graham told Rolling Stone last year.
Radio also depends on a favour system of sorts: Artists play station concerts, stop by for interviews and record drops to help get their music onto the air.
This is costly for artists without American passports. “To work the U.S. is big money, even getting music onto radio in New York alone might cost you upwards of $100 or $200 grand,” the Nigerian star, Mr. Eazi explained to Rolling Stone last year. That’s another reason why, “at the end of the day, nobody has properly broken an African act in the U.S.”
It’s too early to tell if Davido can establish a new path from Nigeria to the American airwaves,his team only recently started “attacking US radio properly,” according to an email from the singer’s manager, Asa Asika.
But there’s no denying that when listeners hear Davido’s music, they are immediately compelled to figure out who sings it.
And that’s not just the case with “Fall.” This week New Yorkers were also trying to determine who steals the show on local rapper Casanova’s new single “2am” (Shazaming Top 25). Surprise — it’s DaVido. He is also the artist behind the 2017 track “If,” which is Shazaming Top 50 in New York.
DaVido’s success appears to be a boon for other Nigerian artists as well.
Afro B’s “Drogba (Joanna)” was even higher than “Fall” on New York Shazam this week. If more radio programmers are willing to give these artists a chance, they may be pleasantly surprised by the results.
Entertainment
“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law
In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)
The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.
The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.
Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.
The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.
The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.
Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.
The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.
While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.
According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.
Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.
“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.
The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
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