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How Davido Conquered Music Industry

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Davido had a stellar 2017 and is back at the apex of the Nigerian music industry thanks to hard work and a few other factors.
Following a stellar 2017 where he was crowned as the artiste of the year at  various award shows, Davido has picked off from where he stopped and The Tide examines his winning formula.
2017 will go down as one of his best years yet. It was the year where everything he touched turned to the proverbial gold. From singles like, ‘If’ to ’Fall’, Davido scored hits and ended the year on a solid note with ’Fia’ and ’Like dat’.
The singer has kicked off things in 2018 with the same energy as after putting out his single, ’Flora my flawa’, which is making major waves, his features on DJ E Cool’s ‘Ada’ and Larry Gaaga’s ‘Doe’ have also enhanced his reputation as he continues work on his sophomore album
So what exactly has been working for the Omo Baba Olowo? We take a look at five factors that has shaped the success of his career thus far.
Two years ago, Davido signed an international deal with Sony Music which gave birth to the ‘Son of Mercy’ EP.
It was a project that the young artist had hoped will help seal his breakthrough into the international market, so he changed his sound, collaborated with foreign acts and experimented in terms of what he had to offer.
But the E.P failed to do more than a sprinkle in the global waters, hence, he was forced to re-prioritize and identify where his motivation and market lies.
No artist enjoys creating in a vacuum, everyone wants acceptance and a broad audience. So for Davido, it was either for him to be a dog in no man’s land or a king in his homeland.
He made the choice, reverted to the formula that worked and has since enjoyed not just a bigger recognition but increased acceptance of his artistic prowess.
It may sound cliché but hard work has done it for the averagely talented act.
Over the past few years, Davido has put out more singles, featured in more collaborations, released more videos and performed on almost every platform across the world as any other person in the industry.
There has been no days off for him, since he chose this path and the progress has been evidenced in not just his music but his stagecraft.
Davido is putting in the work like someone without a plan b, who has no other choice but to make this succeed in life.
3. Consistently putting out relatable singles and slangs
Davido has been consistent such that everywhere you turn, there is almost a Davido song for every occasion. From ’Back when’ where he tells a story of ‘humble beginnings’, to ‘Skelewu’, where he drops the anthem for a new dance.
On ’Daddy’ with Reminisce, he joins the prayer gang of everyone who seeks wealth while with his singles like ‘Ekuro’, ‘If’, ‘fall’  and ‘flora my flawa’, he has steadily built the lover boy profile and warmed inside into the heart of his female fans.
He has also identified how endearing catch-phrases like ’30 billion in my account’ appeal to his audience and this he has utilised in most of his songs.
One major problem in the Nigerian music industry is the quality of our lyrics.
While we boast of many musicians, they mostly fall short when it comes to writing proper lyrics or creatively being able to capture their ideas into words.
Song writing is accepted as a profession and even rewarded in other parts of the world. It is however an anathema in Nigeria that exists underground but cannot be discussed publicly.
Davido has over the years understood the difference between a musician and a song writer, even though he has ended up being called out for this by several artistes.
There are claims he employed the services of sensational singer Teni Entertainer to ghostwrite on ‘Like dat’ and it does look like that is a ploy he has continued to adopt to get to his envisioned heights.

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“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

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The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.

Participants at the “French Up Your Career” event held in Port Harcourt.

 

Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance

Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.

 

According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.

 

“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”

 

“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.

 

He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.

 

“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked

 

“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said

 

He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.

 

“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in

training teachers and optimizing university programs,” he summed up

 

Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.

 

She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.

 

“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.

 

She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.

 

Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.

 

 

After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.

 

It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.

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I Waited For Wizkid In Bathroom -Tomama

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Popular Nigerian comedienne, Tomama has revealed how she waited for Afrobeats superstar, Wizkid outside the bathroom.
She shared this while recounting her encounter with the singer at a recent event with heavy security.
In a video posted on her Instagram page, Tomama explained that she waited by the bathroom in an attempt to have a one-on-one conversation with Wizkid.
She stated that she positioned herself near the restroom, hoping Wizkid would eventually use it, giving her the perfect opportunity to speak with him.
“Wizkid, I saw you, and I waited for you to pee, but you didn’t even stand up from where you were sitting. You just stayed there. All your crew members standing around got up to go pee. I was standing by the bathroom, waiting for you to come pee so that you would notice me,” she said.

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Mr Macaroni Opens Up On Financial Struggles …Says I Was Defrauded, Slipped Into Debt

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Content creator and actor, Mr Macaroni has opened up about his financial struggles, saying he was both a victim of a scam and a failed investment in 2021.
He revealed that after losing all his savings, he resorted to borrowing to settle pending commitments and slipped into N500 million in debt.
He admitted that he is financially reckless and generous, impacting his financial stability negatively.
In lengthy post shared via his X handle yesterday, Mr Macaroni wrote, “Sometime around 2020/2022, I was a victim of a scam and simultaneously a failed investment that cost me all I had saved at the time. It shook me deeply but I told no one about it. If you know me well enough, you would know I do not like to share my problems. I could be going through the worst and at the same time helping others solve their own problems but I just would never share mine.”
“After I lost all the money I had then, Trouble started when I had to borrow money from different sources to settle all pending commitments and also fulfill certain responsibilities I have always believed were mine to fulfill. I make money in millions so I never thought borrowing money to pay back with interest could ever be a problem. But I got too comfortable and it took me a long time to realise that I was using the money I was earning to pay back interests. Also, my financial recklessness did not help. Please don’t borrow money! But if you must, please be responsible.”
The actor stated that 2024 marked a pivotal moment in his acting career but it was also the most challenging year for him as he faced over half a billion naira in debt.
Mr Macaroni revealed that his frustration grew worse after he was betrayed by someone he considered “a friend and sister.”
He added that with the support of family and friends who stood by him during his trying times, he now “feels better than I have felt in the last three years!”
The comedian stated that he decided to finally share his story to encourage others who are going through challenges.

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