Business
APCON Moves Against Unwholesome Advertisements
The Advertising Practitioners Council of Nigeria (APCON), said it has set up a task force that would ensure that ‘unwholesome and unapproved’ advertisements were not placed in the media.
The APCON spokesperson, Mr Joe Onuorah, made this known in a statement in Lagos, Thursday.
He said that, the move which had been carried out in Abuja, Minna, Jos, Kastina, Ilorin, Onitsha and Nnewi, would be extended to other cities in Nigeria.
The APCON spokesperson, said outdoor advertisements that do not satisfy the regulation requiring advertisements to be submitted for vetting and approval by the Advertising Standards Panel (ASP) would be rejected.
“The exercise also involves enlightening advertisers, media owners and the public on the regulatory responsibilities of APCON as well as on the purpose and procedures for compliance with advertising regulations.
“Incidences of indiscriminate exposure of advertisements, some of which contain misleading and unwholesome messages, have caused APCON serious concern.
“These unprofessional conducts have been traced mainly to persons and organisations that are not licensed to practice advertising in Nigeria.
“A large percentage of the advertisements targeted in the exercise are first party advertisements usually produced and displayed by business owners without the use of advertising professionals’’, he said.
Onuorah, said the enforcement measure was necessary to checkmate the rising incidences of fraudulent and offending advertisements.
“The advertisements typically employ graphic designs, images and messaging which attract, persuade or invite patronage for the businesses advertised.
Some of them make claims requiring substantiation.
“The exercises do not affect regular business signages which are typically identification or informational signs without persuasive illustrations and claims.
“The task force is one of the measures to stem misleading, deceitful, offensive and other forms of spurious messages and protect members of the public from such harmful acts.
“The exercise compliments the council’s routine monitoring and enforcement undertaken by its various zonal and liaison offices across the country’’, Onuorah said.
Onuorah, however, restated APCON’s commitment to ensuring positive use of advertisements and economic benefits.
“APCON is committed to ensuring responsible advertising and use of advertising communication to positively impact the economy and society rather than take undue advantage of consumers, disparage competitors or offend members of the public’’, he said.
Business
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Business
Banks Must Back Innovation, Not Just Big Corporates — Edun
Edun made the call while speaking at the 2025 Fellowship Investiture of the Chartered Institute of Bankers of Nigeria (CIBN) in Lagos, where he reaffirmed the federal government’s commitment to sustaining ongoing reforms and expanding access to finance as key drivers of economic growth beyond four per cent.
“We all know that monetary policy under Cardoso has stabilised the financial system in a most commendable way. Of course, it is a team effort, and those eye-watering interest rates have to be paid by the fiscal side. But the fight against inflation is one we all have to participate in,” he said.
The minister stressed the need for banks to broaden credit access and finance innovation-driven enterprises that can create jobs for young Nigerians.
“The finance and banking industry has more work to do because we must finance their ideas, deepen the capital and credit markets down to SMEs. They should not have to go to Silicon Valley,” he said.
The minister who described the private sector as the engine of growth, said the government’s reform agenda aims to create an enabling environment where businesses can thrive, access funding, and contribute meaningfully to job creation.
Business
FG Seeks Fresh $1b World Bank loan To Boost Jobs, Investment
The facility, known as the Nigeria Actions for Investment and Jobs Acceleration (P512892), is a Development Policy Financing (DPF) operation scheduled for World Bank Board consideration on December 16, 2025.
According to the Bank’s concept note , the financing would comprise $500m in International Development Association (IDA) credit and $500m in International Bank for Reconstruction and Development (IBRD) loan.
If approved, it would be the second-largest single loan Nigeria has received from the World Bank under President Bola Tinubu’s administration, following the $1.5 billion facility granted in June 2024 under the Reforms for Economic Stabilisation to Enable Transformation (RESET) initiative.
The World Bank said the new programme aims to support Nigeria’s shift from short-term macroeconomic stabilisation to sustainable, private sector–led growth.
“The proposed Development Policy Financing (DPF) supports Nigeria’s pivot from stabilization to inclusive growth and job creation. Structured as a two-tranche standalone operation of US$1.0 billion (US$500 million IDA credit and US$500 million IBRD loan), it seeks to catalyse private sector–led investment by expanding access to credit, deepening capital markets and digital services, easing inflationary pressures, and promoting export diversification,” the document read.
The document further stated that Nigeria’s private sector credit-to-GDP ratio stood at only 21.3 per cent in 2024, significantly below that of emerging-market peers, while capital markets remain shallow, with sovereign securities dominating the bond market.
To address these weaknesses, the DPF will support the implementation of the Investment and Securities Act 2025, operationalisation of credit-enhancement facilities, and introduction of a comprehensive Central Bank of Nigeria rulebook to strengthen risk-based regulation and consumer protection.
The operation also includes measures to deepen digital inclusion through the passage of the National Digital Economy and E-Governance Bill 2025, which will establish a legal framework for electronic transactions, authentication services, and digital records.
Beyond the financial and digital sectors, the programme targets reforms to lower production and living costs by tackling Nigeria’s restrictive trade regime. High tariffs and import bans have long driven up consumer prices and constrained competitiveness, particularly for manufacturers and farmers.
Under the proposed reforms, Nigeria would adopt AfCFTA tariff concessions, rationalise import restrictions, and simplify agricultural seed certification to increase the supply of high-quality varieties for maize, rice, and soybeans. The World Bank projects that these measures will help reduce food inflation, attract private investment, and enhance export potential.
The operation is part of a broader World Bank FY26 package that includes three complementary projects—Fostering Inclusive Finance for MSMEs (FINCLUDE), Building Resilient Digital Infrastructure for Growth (BRIDGE), and Nigeria Sustainable Agricultural Value-Chains for Growth (AGROW)—all focused on expanding access to finance, strengthening institutions, and mobilising private capital.
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