The year 2016 has been
incredible for Nigerian entertainment and whatever we achieve from now on, we will always reference this year as perhaps the major turning point in 21st century entertainment, particularly in the music industry. With this growth, we have seen Davido ink a massive deal with Sony/RCA, just as Wizkid has done. Crossing over to the females, Tiwa Savage has got something with Roc Nation under the tutelage of American hip hop mogul Shawn ‘Jayz’ carter and the possibilities remain unending for the local industry.
On the flip side, there’s a brewing debate that Yemi Alade has had a more successful year than Tiwa Savage and so we thought to run through this discourse with as much available data as we could gather for the time being. We have analysed both stars based on their performances and star power for the year and we think Yemi Alade edged Tiwa Savage out for these three reasons.
Controversies:
Since April 2016 when the world witnessed the tumultuous nature of Tiwa’s marriage with ex-husband Tunji ‘Tee Billz’ Balogun, it hasn’t quite been the same for the pop star. You can argue that she retained her endorsement deals and has managed to perform at some of the biggest African gigs in the US, but it is what it is. Critics will always maintain that the episode was a setback for her in one way or the other, even though we believe she did an excellent job bouncing back from it. Yemi Alade on the other hand has had a near-impeccable record this year as far as social media dramas and controversies are concerned which is a huge plus.
Local Audience/Demographics: While Tiwa Savage has forayed into the international market with particular emphasis on the American audience base, many are of the opinion it is a wild goose chase. They maintain that it is almost impossible for an African to come from outside the continent and dominate the sounds except he or she is resident there and ‘playing ball’ in total conformity with the culture of the core American. It remains to be seen how far she goes with this.
But on her part, Yemi Alade has remained true to her root, connecting with a sizeable chunk of the African market and churning out materials appealing to their ethics, their existence as a people as well as performing on possibly very big stage. The continent has set up for their entertainer.
Awards: With Yemi Alade’s MTN MAMA award for Best Female Act for 2016, it makes it two years back to back for her and hardly anyone is in doubt of her artistry. We believe it is the result of persistence drive and staying true to ones root because not only did Tiwa Savage drop her R.E.D album in late 2015 which served as an early start for her 2016 campaign, she also dropped a deluxe version of the album in 2016 so that whatever the case she had ample materials with which to jostle for the top shot on the continent.