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Nigeria’s Music Industry Targets N27bn Revenue By 2020

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Nigerian entertainment is projected to generate billions of naira in revenue. Global auditing firm price water house coopers has confirmed what many in the Nigerian music industry have been saying for a couple of years now. Nigerian entertainment-music-in particular is able to generate billions of naira in revenue and create a prosperous ripple effect on our economy.
In their 2016-2020 Entertainment and Media Outlooks PWC noted that the previous half decade has seen unprecedented growth, and predicts that the next four years will even be more momentous for the music industry.
According to the report, the Nigerian music industry was worth $40 million (N11 billion) in 2011 and $47 million N14 billion) in 2015. By 2020 this figure is expected to double to $86 million (27 billion). This growth is as a result of the explosion of digital distribution of music that has reduced traditional piracy – the Alaba Cartel that has held the industry back for so long.
‘Nigeria’s total music revenue is dependent on ringtones and ringback tones; says the report. It goes further to say that by 2020, more than 90 per cent of music sales in Nigeria would be on digital platforms while Smartphone penetration in Nigeria is still at only 30 per cent, that is still a huge figure and it means that close to 54 million Nigerians have access to the internet. That is still more than the entire population of South Africa and places the country at a distant second terms of the potential for growth.
2016 has been particularly good for Nigerian music. Wizkid scored a Drake feature that’s being distributed globally and earned himself a Sony deal in the process, Davido was also signed to Sony and Ayo Jay to RCA, as well as Tiwa Savage getting a ROC Nation management deal.

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They Booed, Threw Bottles At Me – Tems Recounts

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R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.

Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.

“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.

“But I got booed. They even threw plastic bottles at me,” she recalled.

Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.

The Tide Entertainment reports that  Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.

The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.

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Primeboy Pleads For Mohbad’s Burial

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A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.

According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.

The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”

It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.

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 PH Based Gospel Singer Set To Drop Hit Single

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Rivers State based gospel singer, Wilberforce  Afriyie is set to drop his 6th single titled MIRACLE WORKING GOD’ dropping next month with a it’s video.
This was disclosed by Afriyie, yesterday, during an exclusive interview with The Tide  Entertainment in Port Harcourt.
According to the singer, the inspiration for his  new song was based on all of the battles, troubles and challenges that he has  faced in life and still going through.
“But in all I see the hand of the lord changing situations and turning things around for my good,” he said
“This song is to encourage everyone going through tough and hard times not to give up and trust whole heartedly on God for a miracle because change is coming their way,” he added.
The Tide Entertainment reports that Afriyie is ready to give his fans, especially those in the Christian faith a whole experience, a new season of overwhelming joy and celebration.
“When Christ is involved I have nothing to worry about sometimes there’ll be delay, but by faith I walk in total victory.Human reasoning cannot resonate, the mind cannot comprehend,” he explained.
He said that  the spirit of God goes beyond polarity, and expressed his alignment with the God’s grace, saying that the God of signs and wonders is still performing miracles.

Nancy Briggs

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