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Nigeria’s Music Industry Targets N27bn Revenue By 2020

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Nigerian entertainment is projected to generate billions of naira in revenue. Global auditing firm price water house coopers has confirmed what many in the Nigerian music industry have been saying for a couple of years now. Nigerian entertainment-music-in particular is able to generate billions of naira in revenue and create a prosperous ripple effect on our economy.
In their 2016-2020 Entertainment and Media Outlooks PWC noted that the previous half decade has seen unprecedented growth, and predicts that the next four years will even be more momentous for the music industry.
According to the report, the Nigerian music industry was worth $40 million (N11 billion) in 2011 and $47 million N14 billion) in 2015. By 2020 this figure is expected to double to $86 million (27 billion). This growth is as a result of the explosion of digital distribution of music that has reduced traditional piracy – the Alaba Cartel that has held the industry back for so long.
‘Nigeria’s total music revenue is dependent on ringtones and ringback tones; says the report. It goes further to say that by 2020, more than 90 per cent of music sales in Nigeria would be on digital platforms while Smartphone penetration in Nigeria is still at only 30 per cent, that is still a huge figure and it means that close to 54 million Nigerians have access to the internet. That is still more than the entire population of South Africa and places the country at a distant second terms of the potential for growth.
2016 has been particularly good for Nigerian music. Wizkid scored a Drake feature that’s being distributed globally and earned himself a Sony deal in the process, Davido was also signed to Sony and Ayo Jay to RCA, as well as Tiwa Savage getting a ROC Nation management deal.

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NGO hails Tinubu’s climate awareness tour

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Jewel Environmental Initiative (JEI), a Non-Governmental Organisation (NGO), has commended President Bola Tinubu for inaugurating the Renewed Hope Climate Change Awareness Tour, urging Nigerians and stakeholders to support the initiative nationwide.
Mr Ismail Bima, Chief Executive Officer of JEI, said in a statement in Gombe yesterday that the tour would significantly strengthen public understanding of climate change and encourage collective environmental responsibility.
Bima described the initiative as a clear affirmation of the Federal Government’s commitment to pursuing practical solution driven strategies that addressed climate challenges and safeguarded livelihoods, ecosystems, and national development efforts.
He noted that the programme would achieve its objectives if government institutions, private organisations, civil society groups, and citizens actively played their respective roles in promoting awareness, resilience, and sustainable practices.
According to him, the inauguration marks an important step toward building a nationwide movement capable of delivering measurable progress in Nigeria’s broader efforts to secure a climate resilient future for generations.
He said JEI fully aligned with the Renewed Hope Climate Change Awareness Tour, noting that the initiative could inspire innovation, strengthen environmental education, and promote sustainable development across communities nationwide.
Bima also commended the Minister of Environment and urged federal, state, and local stakeholders to support the initiative, stressing that climate change impacts affected all citizens regardless of region or status.
He emphasised that growing climate pressures on agriculture, livelihoods, and ecosystems made the awareness tour timely, adding that stronger information sharing and partnerships were necessary to confront environmental risks nationwide.
He urged authorities to implement the initiative with sustained commitment, extend activities to grassroots communities, and collaborate with state and local governments to ensure wider participation and maximum impact nationwide effectively.
The Tide source reports that President Tinubu inaugurated the Renewed Hope Climate Change Awareness Tour in Abuja on Tuesday to promote climate resilience and sustainable development nationwide initiatives.
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They Booed, Threw Bottles At Me – Tems Recounts

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R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.

Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.

“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.

“But I got booed. They even threw plastic bottles at me,” she recalled.

Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.

The Tide Entertainment reports that  Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.

The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.

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Primeboy Pleads For Mohbad’s Burial

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A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.

According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.

The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”

It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.

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