Business
Mobile Phone To Outshine Other Media – Don
Mobile phone has been described as“ the next greatest brand of information technology” set to outshine other media of mass communication.
Prof. Kshitindra Shrivastava, Head, Indian Institute of Mass Communication made the remark on Monday in New Delhi at the inauguration of a two-week training programme for a select group of African journalists.
Using India as a model, he noted that out of its 1.2 billion people, roughly 800 million of them had access to mobile phones.
“The biggest media growth is going to come from the mobile phone. It is the world’s largest market and young people who are our future are at the centre of it.
“We (Indians) will use human resource for the development of the mobile phone media platform, which could be a game changer for Africa as well,’’ he said.
Shrivastava explained that news either in audio or video clips could be transmitted through the mobile phone platform to recipients in the remote localities.
Apart from using mobile phone as a news dissemination medium, he said that it could also be effectively used to deliver welfare services to the rural poor who did not have access to other forms of mass communication.
He said if media houses utilised the mobile phone for gathering their reports, they would have a more efficient service with wider and faster coverage than the television, radio or the print media.
Shrivastava maintained that the use of mobile phone as a mass communication tool would boost information dissemination and encourage the expansion of journalism as a profession.
He urged African nations and media professionals to key into the emerging technology by engaging in multimedia journalism to expand their media coverage and reports.
Business
Kenyan Runners Dominate Berlin Marathons
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.
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