Entertainment
Boomplay Moves To Boost Global Music
Africa’s boomplay announces licensing deal with Warner Music Boom play, the largest music streaming and down load service in Africa was signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roaster of music to the region.
The terms of the partnership allow booms play to distribute Warner Music’s extensive catalogue of more than one million songs to its community, of listeners in ten countries, Cameroon, Cote d’ Ivoire, Ghana, Kenya, Nigeria”, Rwanda, Senegal Tanzania, Uganda and Zambia.
The deal will provide Warner’s artistes with direct mess and exposure to boom play’s millions of users in the region while bringing Boomsplay one step closer to its goal of bringing all music from around the world to Africa.
Joe the CEO of the boomsplayer says ‘major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video anytime and wherever they are we are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the Africa music industry.
On the deal, Dele Kadiri, Boomplay’s General Manager in Nigeria says: “I am totally excited about our licencing deal with Warner Music group. This partnership brings about a huge increase to our catalogue thereby making a variety of music available to millions of Nigerians’.
Alfonso Perez Soto, EVP Eastern Europe, Middle East and Africa, Warner Music adds were happy to partner with Boom-play to bring our amazing artistes music to millions listeners across Africa. The streaming service already has tremendous reach across the continent yet they continue to expand exponential. It is an opportunity that can’t be missed for our artistes to make a whole news legion of fans”.
Perez Soto continued. “I’d like to thank Warner Musicia Charlie Whyte, Mark Latila and Reni Adalevoh for their unstinting support in helping pull this deal together and get it over the line. In the past year Boomsplay has been on the crest of wave, announcing land mark deals with global major labels. Acquiring million of new users monthly and releasing an 10s version in December 2018.
With major labels moving on board, Boomplay is now in strong position to further improve its service offering and defend its leading position in Africa boomplay which has more than 42 million users as February 2019 boasts an expansive catalogue consisting of fire million songs and thousands of videos from local and international acts.
Speaking in a recent interview with Lun Lifestyle TV, Rudeboy argued that social media, despite all its benefits, has shattered the illusion of artistes being mysterious and godlike.
This he said has reduced the buzz artistes previously enjoyed whenever their fans got the opportunity to see them whether physically or visually.
The ‘Reason With Me’ crooner explained that because artistes are no longer mysterious, fans are no longer eager to watch them in music videos.
He claimed that shooting music videos is now a waste of money.
Rudeboy said, “Music videos somehow now, because of this generation, is a waste of money. I am sorry to say this. But do you remember us [P-Square] before? You don’t see us anywhere. You just watch music videos, you see us and that’s it, or we come to your country, you see us.
“The reason you don’t see people faint for artistes anymore is because they see them on TikTok every day dancing and promoting your music. If Michael Jackson was alive now and doing promotional content on social media, nobody would see him and faint.
“Unfortunately, it’s too late for us to bring back the era of artistes being mystiques. How can you advise an artiste to post every day? How? Post what? You don’t need to.
“Social media brought positive change to the industry but it also led to ‘see-finish.’ Artistes are now too exposed. Fans see how they eat, cry. Before when artistes go to club, they stay in restricted VIP areas, but now when they are clubbing, everyone is filming.”
Dre made the appeal in a post on his Instagram page on Monday, pleading with the person who allegedly took the device to return it in exchange for money.
“If na u carry my phone for Zlatan wedding, abeg return am, I go give you money please,” he wrote.
The aide also expressed frustration over what he suggested was a method being used to take phones at social gatherings.
He said he would no longer tolerate waiters asking whether guests had finished eating so they could clear their plates, alleging that the practice could provide an opportunity for phones left on tables to be taken.
“From now on, if I go any party or dey any party and any stupid waitress tell me say are you done eating so I can pack your plate, na swear I go swear for you cause na pattern wey una dey use pack phone for table be that now,” he added.
However, Dre did not identify anyone suspected of taking his phone or provide further details about how the device went missing.
Zlatan Ibile tied the knot with his longtime partner, Davita Lamai, during a traditional wedding ceremony on Saturday, October 24, 2026.
The ceremony, held in Lagos, attracted several celebrities, fans and well-wishers, with Davido among the prominent guests and leading the groomsmen.
Speaking at a recent Eezee Conceptz event, Chidinma explained that she travelled abroad and wanted to secure permanent residency because she didn’t want to return to Nigeria, but failed.
She revealed that while she was abroad, the CEO of Eezee Conceptz was the only person calling her from Nigeria, so she decided to work with him upon her return.
“I travelled. I ran away from Nigeria. I was processing my papers not to come back to Nigeria, but for some reason, it didn’t work.
“While I was abroad, the CEO of Eezee Conceptz was the only one who was calling me from Nigeria. He kept encouraging me, and I found the strength to come back to Nigeria. When I came back, I asked him to give me a gospel music contract because I want to spend time with God. And he gave me a contract that even my lawyer said seemed like a charity,” Chidinma stated.
The music star added that she did not transition into gospel music because she wanted to make gospel, but because she wanted a serious relationship with God.
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