Sports
2010 W/Cup: Fans Turn To Cellphones To Track Games
The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
Pics 1: Fencing in action.
President of the Nigeria Fencing Federation, Adeyinka Samuel, has said the country will host a unique 2026 Commonwealth Fencing Championships as the first sub-Saharan nation to stage the tournament, Tidesports source reports.
The championship will be held in Lagos from August 9 to 14, with the federation announcing that Rugby School Nigeria will host the event.
The Commonwealth Fencing Federation formally awarded the hosting rights for the 2026 championships to Nigeria in March 2025.
“It is the third international tournament the country will host, having also become the first to stage a junior épée World Cup, which was held in Lagos in December 2024. Nigeria also hosted the 23rd African Fencing Championships last year.
Nigeria’s hosting will be unique in several ways. First, it will be the inaugural edition on African soil, giving it historic significance. Second, we are integrating development initiatives such as an international training camp to foster technical exchange. Finally, the event will showcase African hospitality, culture, and energy, offering athletes a rich experience beyond the competition,” Samuel said on Wednesday.
“Preparations have advanced steadily across competition planning, venue readiness, logistics, athlete services, and partnerships.”
He also noted that over 24 Commonwealth nations have already registered.
“We are organising a pre-championship international training camp in Lagos to unite athletes ahead of the competition. Everything is moving in the right direction, and our focus is on delivering a world-class event that reflects Nigeria’s ability to host major international tournaments.”
The last two tournaments hosted by Nigeria were held at Charterhouse Lagos, and Samuel explained the choice of Rugby School Nigeria for this championship.
“The venue was selected for its modern, state-of-the-art facilities and its proximity to hospitality, tourism, and entertainment hubs. This ensures athletes and officials will enjoy excellent accommodation, transport, and leisure options during their stay.”
While thanking the private sector for its support in organising the championship, the president also called for greater government intervention in the fast-growing sport.
“The private sector has shown encouraging support, with institutions like Rugby School Nigeria and companies such as Flour Mills of Nigeria backing the championships. However, stronger government involvement is needed. Hosting the 2026 Commonwealth Fencing Championships is a milestone achievement, and we believe institutional support will help Nigeria maximise the opportunity and deliver a truly memorable event.”
The final draw was concluded at CAF Headquarters in Cairo, Egypt, on Wednesday and posted on the body’s website.
Notably, hosts Morocco will face a North African showdown in Group A, drawn alongside Tunisia, Egypt, and Ethiopia.
Only the top two teams from each group will advance to the quarter-finals, making Group A particularly competitive.
Group B features former champions Côte d’Ivoire and Cameroon, alongside Uganda and debutants DR Congo.
In Group C, 2015 and 2017 champions and last year’s runners-up, Mali, will meet Angola, Mozambique, and Tanzania.
Group D is led by 2023 champions Senegal, who will face South Africa (2015 runners-up),
The eight quarter-finalists from the tournament will automatically qualify for the 2026 FIFA U-17 World Cup in Qatar.
The teams finishing third in each group will contest two play-off matches to determine the final two qualifiers, bringing the total number of African representatives at the global finals to ten nations.
2026 CAF U-17 Africa Cup of Nations – Groups:
- Group A: Morocco, Tunisia, Egypt, Ethiopia
- Group B: Côte d’Ivoire, Cameroon, Uganda, DR Congo
- Group C: Mali, Angola, Tanzania, Mozambique
- Group D: Senegal, South Africa, Algeria, Ghana
Tidesports source reports that Nigeria will not feature at the tournament for the second consecutive edition.
The Golden Eaglets suffered a 2-0 defeat to rivals Ghana in the semi-finals of the WAFU Zone B qualifiers in September 2025, dashing their hopes of advancing to the finals.
The Super Eagles of Nigeria will begin their title defence at the 2026 Unity Cup with a semi-final clash against Zimbabwe on May 26 at The Valley in South London, Tidesports source reports.
The four-nation tournament, which also features Jamaica and India, returns to its historic venue after the success of the 2025 edition in Brentford, where Nigeria emerged champions.
The competition, scheduled to run from May 26 to 30, blends elite football with cultural celebration, bringing together Afrocentric and global diaspora communities.
Nigeria’s opening fixture against Zimbabwe serves as a rematch of their recent encounters in the 2026 FIFA World Cup qualifiers, setting the stage for a highly competitive contest.
The winner will progress to the final on May 30, while the second semi-final between Jamaica and India will be played a day later.
President of the Nigeria Football Federation, Ibrahim Gusau, expressed confidence in the Super Eagles’ chances while acknowledging the quality of the opposition.
“The Nigeria Football Federation is pleased with another opportunity to see the Super Eagles compete at the highly exciting and entertaining Unity Cup Tournament,” Gusau said.
“As perennial champions, the Super Eagles will look to retain their title again this summer, even as they will not underrate the other participating teams viz India, Jamaica and Zimbabwe. The tournament promises to be explosive and that is the setting in which the Super Eagles thrive best.”
The Unity Cup will culminate in a finals day featuring both the third-place play-off and the final, alongside a festival atmosphere that includes cultural showcases, food exhibitions, and live performances.
Zimbabwe Football Association president Nqobile Magwizi described his nation’s participation as a landmark moment, highlighting the opportunity to compete on an international stage in England for the first time.
“The Unity Cup represents far more than a celebration of football and culture, it is a powerful platform that reflects Zimbabwe football’s growing ambition to compete, perform, and excel on the global stage,” Magwizi said.
With Nigeria seeking to retain their crown and rivals eager to make their mark, the opening clash against Zimbabwe is expected to set the tone for what promises to be a fiercely contested and culturally vibrant tournament.
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