Sports
2010 W/Cup: Fans Turn To Cellphones To Track Games
The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
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Nigeria, NFL Launches Grassroots Football Dev. Nationwide
Nigeria has launched a nationwide grassroots flag football development initiative in partnership with the National Football League (NFL) and Browns Nigeria as part of efforts to promote youth development and expand participation in the sport across the country.
The programme, tagged “One Ball. One Flag. One Future,” is being spearheaded by the Nigeria American Football Association (NAFA) and will be officially unveiled in Lagos on Wednesday.
According to NAFA, the initiative will involve the distribution of 2,000 footballs and 5,000 flag kits to schools, educational institutions and community organisations nationwide to increase access to flag football and establish a structured pathway for youth development through sports.
NAFA described the rollout as a major milestone in building a sustainable American football ecosystem in Nigeria, where the sport is still at a developmental stage compared to football and basketball.
The association said the programme extends beyond equipment distribution and is aimed at fostering leadership, discipline, teamwork, confidence and resilience among young Nigerians.
Speaking on the initiative, NAFA Chief Executive Officer and Founder, Babajide Akeredolu, said the programme is designed to create opportunities for young people across the country.
“‘One Ball. One Flag. One Future’ is about more than equipment distribution. It is about access. It is about possibility. It is about ensuring that a child in any community across Nigeria can discover a sport that teaches leadership, teamwork, discipline, confidence and resilience,” he said.
Flag football, a non-contact version of American football, has witnessed growing global popularity and is set to make its Olympic debut at the 2028 Los Angeles Games, a development that has boosted international investment in youth-focused programmes.
NAFA said the initiative would serve as the foundation for long-term development programmes at primary, secondary and tertiary education levels.
The association outlined several participation pathways, including the K-12 Flag Football Development Programme, the Nigeria Secondary School Flag Football League (NSSFFL), and the Nigeria Collegiate Flag Football League (NCFFL).
The programme also features the Gridiron Gems Girls Development Initiative, which aims to increase female participation in the sport, alongside talent identification and athlete development schemes.
According to NAFA, the objective is to create a sustainable ecosystem for athletes, coaches and officials while integrating flag football into Nigeria’s educational and community structures.
The launch event is expected to attract government officials, sports administrators, education stakeholders, youth leaders and development partners.
Organisers said the partnership with the NFL and Browns Nigeria reflects a broader strategy to expand flag football across Africa through grassroots investment, institutional collaboration and structured development programmes.
They added that the initiative is expected to strengthen youth engagement in sports while creating new opportunities for leadership development and community participation nationwide.
Sports
“Expect An Improved Warri Stadium”
When completed, the Warri City Stadium, which is being re-modelled by the Delta State government might “compel” some African countries to use it in prosecuting their CAF and continental matches soon, so says the contractor handling the project, Olanrewaju Adeleke.
The stadium is expected to be completed in September this year.
Speaking with The Guardian, yesterday, Adeleke, who is the Managing Director of Peculiar Consults, stated that
apart from an upgraded FIFA-standard hybrid grass surface and complete underground drainage system, the Warri Stadium is also designed with an advanced nine-lane tartan track (World Athletics standard), an Olympic-sized swimming pool, and a brand new indoor sports hall. There are also a basketball court, volleyball court, tennis court, and two dedicated practice pitches.
Other features in the new Warri stadium include advanced security and surveillance systems covering the interior and surrounding areas.
“Going by the work we have done so far, I am sure the stadium will be ready by September this year,” Adeleke said. “And it will be the new sports destination for many African countries because of the quality of both the playing turf, which is of FIFA standard, and other aspects of the complex. We have some West African countries playing their CAF and continental matches in far away Morocco and South Africa. But all that will change when we complete this Warri City Stadium.”
Adeleke said that the stadium’s playing turf, which used to be waterlogged, has been ‘raised’ to three layers.
“As we speak, it rains on daily basis here in Warri, but you won’t see a single drop of water on the pitch because of the concrete job we did underneath. Presently, the playing turf is on three layers, and it was done to FIFA specification. The dream of Delta State Government is to elevate Warri Stadium to world-class standard and that is what we have done,” he said.
The new stadium complex, which will see the capacity increased from 17,000 to 20,000 spectators, will feature an upgraded, FIFA-standard hybrid grass surface and a complete overhaul of underground drainage systems.
Adeleke said: “As a contractor, we allow our jobs to speak for us. The Warri Stadium is the first we have done in Nigeria. We are also handling the re-grassing of Teslim Balogun Stadium in Lagos, and we have secured the contract to handle two stadia in Bayelsa State. We might also re-grass the Stephen Keshi Stadium in Asaba. By the time we complete these five stadia, Nigeria will be moving close to countries like Morocco and South Africa in terms of stadia with FIFA-standard hybrid grass surface.”
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