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Minister Challenges Professionals On Marketing Strategies

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Sports Minister, Yusuf Suleiman has advised sports professionals to acquaint themselves with marketing strategies to generate funds for their organisations.

Suleiman, who is also Chairman, National Sports Commission (NSC), gave the advice in his remarks to declare open a three-month sports administration and events management course organised for sports professionals in Abuja.

“Your exposure to this programme is expected to acquaint you with marketing strategies to generate funds for your organisation so as to ensure that your successes depend less on government funding and more from the Public-Private-Partnership (PPP),’’ he said.

The capacity-building course is a Certificate Programme Management Development (CPMD) being run by the Wits Business School of South Africa.

The NSC chairman said that as professionals, the participants were not only expected to be versed in marketing and administrative procedures but also in motivational skills for handling sportsmen and women.

He noted that training and re-training were essential to guaranteeing increased productivity and said the NSC was committed to ensuring that professionals in the field received adequate training.

“We want them to receive adequate training that will translate into capacity-building and efficiency,’’ Suleiman said.

He said this was what made the commission to, in conjunction with South Africa-based media group Supersports, organise the course with the South African School and the University of Nigeria, Nsukka (UNN).

“It is on the premise of this that we decided with others to organise a three-month module pilot course in capacity-building.

“In order to show our commitment to empower professionals, we had in 2009 sponsored two sports officers to South Africa to attend a six-month module course in capacity-building in sports administration and management,’’ the NSC chairman said.

He pointed out that the success of the programme had led to the collaboration for its ongoing third phase.

“The outcome of this will encourage not only stronger ties among the three parties involved but it will also enhance improved relationships and value addition to our sports development,’’ Suleiman said.

The course’s five-day Block One will end on Friday, with Block Two scheduled for August 22 to August 26 and Block Three for September 26 to October 1.

The final phase is Block Four, scheduled for October 24 to October 29, while the graduation ceremony is scheduled for December 8.

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Recommended NFF Normalisation Committee Members Fail FIFA Test?

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The Normalisation Committee to spearhead major reform in Nigerian football has yet to be announced because several of the committee members recommended did not scale the FIFA integrity test.

The NFF announced in an official statement on October 22 that world football governing body FIFA have approved a Normalisation Committee to reorganise football in the country following the resignation of the NFF executive committee led by Ibrahim Gusau.

The statement pointed out that the committee members will be jointly appointed by FIFA and CAF.

Since then not much has been reported on this development.

A top source has now informed that the delay in the announcement of this committee has been held back because several of the

proposed members did not pass the integrity test conducted by FIFA.

“Some of those recommended for the committee did not pass the FIFA test, that is partly why the committee is not yet in place, ” a top source said.

“However, I wouldn’t want to give out the names of those who did not scale through.”

It was further gathered that the committee will have between seven and nine members with strong indications that there could be as many as two non-Nigerians on it.

Meanwhile, a former NFF general secretary as well as a one-time highly influential NFF executive committee member are among those lobbying to head the Normalisation Committee.

The committee will be expected to round up by May 31, 2027.

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Olopade Insists 2026 NSF Will Hold 

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The Director-General of the National Sports Commission, Bukola Olopade, has insisted that the 23rd National Sports Festival will hold as scheduled, with key facilities in Enugu nearing completion ahead of the November 28 opening ceremony.

Olopade gave the assurance after inspecting the Nnamdi Azikiwe Stadium and other venues earmarked for the event in the Coal City. He expressed satisfaction with the progress of work and said funding and equipment for the festival had been secured as preparations enter the final phase.

He disclosed that the swimming pool would be ready by November 18.

“In the coming days, the tartan track will be laid, and buses to move the athletes are ready,” he said.

Responding to suggestions that the festival could be postponed, Olopade criticised the speculation and said the authorities had already made their position known.

“When Lagos asked for postponement, we came out confidently to tell the public. Heaven did not fall,” he said.

“Suggesting that it will be postponed after announcement from Enugu State and NSC suggests that we are deceiving the nation. Not nice at all.”

The NSC boss also said the Enugu 2026 edition was projected to become the highest-sponsored National Sports Festival in history, with sponsorship expected to reach between ?12bn and ?15bn.

President Bola Tinubu is expected to declare the festival open on November 28, while about 12,000 athletes and officials are scheduled to arrive in Enugu from November 26.

Athletes from the 36 states of the federation and the Federal Capital Territory will compete in various disciplines.

Olopade commended Enugu State Governor, Peter Mbah, for his commitment to hosting the event, describing the state as a secure and welcoming destination for athletes and other stakeholders.

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Senegal kicks Africa’s First Ever Olympics

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The 2026 Youth Olympic Games, the first Olympics ever to be held on African soil, opened Saturday in the Senegalese capital marking an historic moment for the continent.

Signs proclaiming “Africa welcomes, Dakar celebrates” are abundant across Dakar, which is hosting some 2,665 young competitors aged 14 to 17 from around the world.

The event marks the return of Russian athletes to the Olympics and also includes a refugee team. Overall, the athletes will compete across 25 sports and 153 medal events.

“We’ve got people from around the world that maybe had a very different idea about Africa and they’re going to leave, hopefully, with something really positive in mind”, International Olympic Committee (IOC) President Kirsty Coventry, a former Zimbabwean swimmer, said last week during a press conference in Dakar.

“I think that is really important for our continent”, she said.

Events ranging from athletics to beach wrestling, rugby sevens to breaking, will be held across eight venues in three locations.

Dakar, the nearby suburb of Diamniadio and the beach town of Saly located some 80 kilometres (50 miles) from the capital, will all host events.

An opening ceremony held on Saturday evening in Diamniadio  kicked off the Games.

A total of 136 Senegalese athletes will participate in the Youth Olympics, with some 6,000 volunteers from Senegal helping put on the event.

The west African nation is renowned for its sports culture, including its football team, traditional wrestling and surf scene.

Football enthusiasts and young people often organise impromptu matches in the evenings or weekends on the beach or in village squares.

And as the day cools, hundreds of people flock to Dakar’s iconic coastal road, the Corniche, to run, do strength training or take part in group exercise.

While a sense of excitement is being stirred in the capital, the fourth summer edition of the Youth Olympics has struggled to stoke wild enthusiasm across Senegal.

Many are more concerned with the high cost of living, unemployment and economic hardship.

“Once the youth Olympic Games in Senegal begin, Dakar will become the capital of African youth,” Senegal Prime Minister Ahmadou Al Aminou Lo had said in an interview last week.

“Africa hosting the (Youth) Olympic Games, it’s a symbol”, he said.

With the IOC effectively lifting the Russian Olympic Committee’s (ROC) suspension in July, the Youth Games mark the first Olympic competition since Russia’s invasion of Ukraine in early 2022 in which Russian athletes are allowed to compete under their own flag and colours.

According to the ROC, 13 Russian athletes will participate and 10 coaches will accompany them to Senegal.

“The kids are excited, it’s good that our legitimate right to participate with the national anthem and Russian flag has been restored”, Anzor Gaunov, who coaches Anastasia Dobrovolskaya in judo, told Tidesports source in Moscow.

However, it is up to each sport’s international federation whether to authorise the Russian athletes’ participation.

The Dakar Youth Games will also welcome a refugee Olympic team, composed primarily of athletes based in Africa.

The IOC has called the Dakar Games an important milestone for the continent and an opportunity to showcase Senegal’s cultural richness and Africa’s growing role within the Olympics.

South Africa could potentially become the first African nation to host the Olympic Games, having already paved the way by hosting the men’s FIFA World Cup in 2010. The country is officially in the running for the 2036 Summer Olympics.

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