The Abuja Chamber of
Commerce and Industry (ACCI), has urged indigenous industrialists and other manufacturing sector stakeholders to produce world-class products that would meet international standards at competitive prices.
The chamber’s President, Mr Tony Ejinkeonye, made the call in an interview with newsmen in Abuja, yesterday.
Ejinkeonye said that local firms needed to produce world-class products of international standard and at competitive prices in order to encourage Nigerians to patronise made-in-Nigeria goods.
According to him, industrialists and manufactures should identify and source appropriate technology for production that will enhance global competitiveness.
“The vision of any industrialist or manufacturer should be to produce world-class products that will meet international standards.
“Nigerians want value for their money and that is one of the reasons they resist sub-standard products produced locally.
“Therefore, manufacturers should build consumer confidence through consistent production of quality products,’’ he said.
Stressing the need to produce at competitive prices, he said, “high cost of finished goods is the reason some entrepreneurs would rather import products at cheaper rates from China than produce them in Nigeria.
“Product branding and packaging decisions are very important decisions in this age of globalization. Product packaging can play a role in the success or failure of the sales of the product.
“Therefore, I expect manufacturers to package their products in such a way as to attract the consumer to take a look at the product as it sits on store shelves,’’ Ejinkeonye said.