Nation
Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia
Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.
“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.
“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.
Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.
“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.
“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.
On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.
Nation
Army Graduates 384 Female Soldiers In Abuja
The Nigerian Army has passed out 384 female soldiers of the 90 Regular Recruit Intake (90 RRI) following the successful completion of Exercise SHINING STAR 2026 in Giri, Abuja.
In a post shared on the Nigerian Army’s X handle, yesterday, the Assistant Director, Army Public Relations, Nigerian Army Women Command, Giri, Abuja, Major Nsima Essien, said the passing-out ceremony was held on Wednesday, 28 October 2026, at the Nigerian Army School of Public Relations and Information (NASPRI), Giri, with the Chief of Army Staff (COAS), Lieutenant General W. Shaibu, represented by Major General Umar Gital Yusuf, as the Guest of Honour.
In his address, the Army Chief commended the female personnel for their dedication, resilience, discipline and commitment throughout the training exercise.
He described the successful completion of the exercise as an important milestone in their military careers and reaffirmed the Nigerian Army’s commitment to developing a professional, disciplined and combat-ready force.
He urged the newly trained soldiers to uphold the values of teamwork, courage, loyalty and professionalism, while applying the knowledge and skills acquired during the exercise to their military duties.
Shaibu emphasised the importance of continuous training, physical fitness and operational preparedness in addressing contemporary security challenges before declaring the exercise closed.
Earlier, the Acting Commander of the Nigerian Army Women Command (NAWC), Colonel S. M. Ahmed, welcomed the special guest and other dignitaries to the ceremony.
Ahmed highlighted the significance of Exercise SHINING STAR 2026 in enhancing the physical fitness, military competence, discipline and operational readiness of the female personnel.
He also acknowledged the contributions of the authorities, instructors and other personnel whose efforts ensured the successful conduct of the exercise.
Highlights of the ceremony included obstacle-crossing demonstrations and weapons-handling exercises, during which the female soldiers demonstrated their ability to strip and assemble AK-47 rifles while blindfolded.
The demonstrations showcased the personnel’s physical endurance, confidence, weapons-handling skills and proficiency in basic military tasks.
“A total of 384 female personnel of the 90 RRI participated in the exercise, alongside 14 male personnel from the Headquarters, Directorate of Army Physical Training (HQ DAPT), and 70 male personnel from the 167 Special Forces Battalion, “ Ahmed said.
The ceremony attracted senior military officers from various units and formations, representatives of paramilitary agencies and other invited guests.
Eight male and female personnel who distinguished themselves during the exercise received awards presented by the Acting Commander of NAWC.
The event also featured a vote of thanks delivered by one of the beneficiaries, the presentation of souvenirs and a group photograph to commemorate the successful completion of the exercise.
The exercise forms part of the Nigerian Army’s efforts to strengthen personnel development, improve military competence and enhance operational readiness in response to the country’s evolving security challenges.
Nation
IDGC: Group Takes Campaign To PH Schools
As the world marked the 2026 International Day of the Girl Child on Sunday, October 11, 2026, a non-governmental organisation, Stand Up for Women Society (SWS) has intensified its campaign against child marriage, urging schoolgirls to prioritise education, protect their rights and develop skills for a better future.
The organisation joined the global observance of the day under the theme, “International Day of the Girl Child: End Child Marriage and Invest in Girls’ Rights,” with a sensitisation programme at Government Girls Secondary School, Oromenike, D-Line, Port Harcourt, Rivers State.
Led by its Vice Chairperson, Daba Benebo, the group engaged the students in discussions on the dangers of early marriage, teenage pregnancy, sexual abuse and other challenges that threaten the education, safety and development of the girl child.
Speaking during the programme, Benebo urged the students to reject early marriage and remain focused on their studies, stressing that education would empower them to make informed decisions about their lives and future.
She cautioned the girls against allowing anyone to deprive them of their right to education and dignity, advising them to report cases of harassment, abuse and other violations of their rights to the appropriate authorities.
Benebo assured the students that SWS remained available to support them whenever they encountered violations of their rights.
She also encouraged them to maintain discipline and responsible conduct while avoiding behaviours that could expose them to negative influences and jeopardise their future.
Beyond formal education, the SWS vice chairperson urged the students to acquire vocational skills that could provide additional opportunities for economic independence and help them navigate future challenges.
The sensitisation programme, enlivened by singing, dancing and to share their views and experiences on issues affecting the girl child interactive sessions, provided an opportunity for the students to share their views and experiences on issues affecting the girl child.
One of the major issues raised during the discussion was the appropriate age for marriage. While some participants maintained that 18 years was the constitutionally approved age, the discussion highlighted the need to consider not only age but also the maturity, preparedness and responsibilities associated with marriage.
The speaker stressed that marriage required adequate mental and emotional preparation, as well as the capacity to shoulder its responsibilities.
She therefore advised the students to concentrate on acquiring a sound education before considering marriage, noting that education would equip them with the knowledge and skills needed to make responsible decisions and manage family life.
The issue of teenage pregnancy also featured prominently during the question-and-answer session.
In addressing the subject, the speaker explained that pregnancy could occur even at the age of 12, using the example to underscore the vulnerability of young girls to the consequences of early sexual activity.
She advised the students to avoid sexual intercourse and prioritise their education, personal safety and future aspirations.
The discussion also examined the difficulties some girls encounter when living with hostile spouses, relatives or guardians.
Benebo encouraged the students to cultivate patience, humility and diligence, noting that these qualities could help them navigate difficult situations and build a brighter future.
However, she warned that patience and humility should never be interpreted as an obligation to endure violence, abuse or degrading treatment.
She urged girls experiencing hostile or abusive living conditions to seek help from their parents, trusted adults or appropriate support services rather than remain in environments that could expose them to physical or emotional trauma.
“When such happens, please return to your parents and engage in petty trade or learn a skill to support your education rather than stay in a hostile environment,” Benebo stressed.
The programme also underscored the importance of protecting girls from early marriage and other harmful practices that can disrupt their education, compromise their well-being and limit their opportunities in life.
It also reinforced the need for families, schools, communities and relevant organisations to work together to ensure that girls have access to education, vocational training, protection and the support they need to realise their potential.
For SWS, the message was clear: empowering the girl child begins with protecting her rights, investing in her education and equipping her with the confidence and skills to make informed choices about her future.
Stories by Kevin Nengia
Nation
Foundation Unveils Intra-Kalabari Mass Transit Scheme
The Egberipapa Foundation has unveiled a mass transit scheme aimed at easing transportation difficulties and improving connectivity among communities in the three Kalabari local government areas of Asari-Toru, Degema and Akuku-Toru in Rivers State.
The initiative, established by former Caretaker Committee Chairman of Akuku-Toru Local Government Council, High Chief Sobomabo Jackrich, popularly known as Egberipapa, is designed to make transportation more accessible and affordable for residents across the Kalabari area.
The scheme was launched on Monday, October 12, 2026, and is expected to address longstanding transportation challenges confronting residents, particularly those in riverine and hard-to-reach communities.
Communities expected to benefit from the initiative include Krakrama, Minama, Angulama, Sangama, Omekwe-Tariama and Omekwe-Ama.
The project is expected to ease movement within and beyond the Central Group area, while providing residents with a more convenient means of transportation for their daily activities.
For decades, transportation difficulties have posed significant challenges to several Kalabari communities, making movement between settlements both cumbersome and expensive. These challenges have also affected commercial activities, social interactions and access to essential services.
The introduction of the mass transit scheme is therefore expected to provide relief to residents, strengthen inter-community connections and stimulate economic activities across the benefiting communities.
Beyond improving mobility, the initiative could contribute to community development by facilitating the movement of people and goods, supporting local businesses and enhancing social and economic interactions within the Kalabari area.
As the scheme gets underway, attention will be focused on its implementation, accessibility and sustainability, as well as its capacity to deliver lasting transportation benefits to the target communities.
The initiative represents a potentially significant step towards addressing transportation challenges and promoting grassroots development across the Kalabari Kingdom.
-
Rivers4 days ago
Don Seeks Repositioning Of Tech Education For Dev
-
Education4 days agoPAMO MEDICAL UNIVERSITY -Nullifies Arrest warrant on VC
-
Niger Delta4 days ago
PANDEF Seeks 50% Oil Derivation Allocation Increase
-
Education4 days agoIAUE MOVES TO END GHOST WORKERS SYNDROME AS 400 NEW NON-TEACHING STAFF UNDERGO MANDATORY ETHICS TRAINING
-
News4 days agoFresh Ebola Scare As NCDC Records Two Cases
-
News4 days ago
Customs Partners EFCC, NDLEA, Others To Tackle Money Laundering, Terrorism Financing
-
Politics4 days ago2027: RIVERS GUBER CANDIDATES SIGN CHARTER TO PRIORITIZE CITIZENS’ DEMANDS
-
Politics4 days ago2027: South-East Govs Insist On Tinubu’s Re-election
