Entertainment
Big Brother Naija 2022 Kicks Off, July 23, 24
On Saturday, July 23 and Sunday, July 24, the most watched Nigerian reality TV show, Big Brother Naija will kick off for a seventh edition. The show would get fascinated Nigerians talking again and produce the next coterie of superstars before they are put aside for another set of reality stars, then the cycle continues.
While the reality show has given former contestants the opportunity of a lifetime to see beautiful cities across the globe and travel beyond the shore of Nigeria, more-often-than-not, once the buzz dies, they are left to fend for themselves and rediscover their steps.
Should a prospective reality star go into the house without a proper plan for himself or herself once the show comes to a conclusion, they would be back to square one.
The pampering and fending in Big Brother’s House is only for two-three months, then the media team of the reality show takes care of their image and publicity for the next calendar year before they are allowed to dip their feet into the sea immediately after the reunion show of that season comes to a conclusion.
Once they are back to reality, they have to begin to struggle for endorsement deals, creating a more resourceful career path and becoming a person of value which was their initial aim and objective prior to heading into Big Brother’s House. However, they get lost in the excitement of being talked about for several weeks then fade away into obscurity.
It’s barely a year since WhiteMoney emerged winner of the 2021 Big Brother Naija Shine Ya Eyes edition, albeit, his music career is yet to take off. Life outside the ‘kitchen’ is a different reality, when the fans are no longer watching, it is onerous to carve a career for oneself.
Also, she has continued to remain relevant on social media due to her value. Should she be able to evolve, she would attain her utmost potential.
Meanwhile, housemates such as JayPaul, Arin, Tega Dominic, Beatrice, Adeniyi Lawai, to name a few have been unable to carve a niche for themselves. As a matter of fact, they fizzled out prior to the conclusion of the show. Moreover, they had no storylines during the recently concluded BBNaija Shine Ya Eyes show; collectively, the show was weak.
This is why you do not enter the Big Brother competition with a ‘dream’, most times, it ends up being a ‘pipe dream’. The winner of the 2020 BBNaija Lockdown edition, Laycon showed the world what he was made of with his content and strategy.
Nobody saw him coming, he delivered a gauntlet attack on Nigerians. Gave Nigerians and viewers across the globe a fascinating show on television, then his music projects did the magic outside of the house.
In 2020, you could not escape Laycon. He was everywhere and won the show by a fine margin. The prospective housemates should learn from him, going into the competition means you are building on a foundation you already designed for yourself, your team and most importantly, the brand
Alot of reality stars go into the competition with a ‘vague dream’, abstract to say the least, then they are surprised when nobody buys into their agenda or ploy.
What prospective housemates need to know?
On Saturday, July 23, Nigerians will be introduced to a new set of reality stars. The number of housemates is yet to be confirmed, however, by Sunday night viewers would become more familiar with the direction of the new sea
The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
Entertainment
“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French
The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.
Participants at the “French Up Your Career” event held in Port Harcourt.
Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance
Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.
According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.
“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”
“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.
He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.
“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked
“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said
He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.
“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in
training teachers and optimizing university programs,” he summed up
Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.
She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.
“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.
She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.
Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.
After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.
It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.