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Big Brother Naija 2022 Kicks Off, July 23, 24

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On Saturday, July 23 and Sunday, July 24, the most watched Nigerian reality TV show, Big Brother Naija will kick off for a seventh edition. The show would get fascinated Nigerians talking again and produce the next coterie of superstars before they are put aside for another set of reality stars, then the cycle continues.
While the reality show has given former contestants the opportunity of a lifetime to see beautiful cities across the globe and travel beyond the shore of Nigeria, more-often-than-not, once the buzz dies, they are left to fend for themselves and rediscover their steps.
Should a prospective reality star go into the house without a proper plan for himself or herself once the show comes to a conclusion, they would be back to square one.
The pampering and fending in Big Brother’s House is only for two-three months, then the media team of the reality show takes care of their image and publicity for the next calendar year before they are allowed to dip their feet into the sea immediately after the reunion show of that season comes to a conclusion.
Once they are back to reality, they have to begin to struggle for endorsement deals, creating a more resourceful career path and becoming a person of value which was their initial aim and objective prior to heading into Big Brother’s House. However, they get lost in the excitement of being talked about for several weeks then fade away into obscurity.
It’s barely a year since WhiteMoney emerged winner of the 2021 Big Brother Naija Shine Ya Eyes edition, albeit, his music career is yet to take off. Life outside the ‘kitchen’ is a different reality, when the fans are no longer watching, it is onerous to carve a career for oneself.
Also, she has continued to remain relevant on social media due to her value. Should she be able to evolve, she would attain her utmost potential.
Meanwhile, housemates such as JayPaul, Arin, Tega Dominic, Beatrice, Adeniyi Lawai, to name a few have been unable to carve a niche for themselves. As a matter of fact, they fizzled out prior to the conclusion of the show. Moreover, they had no storylines during the recently concluded BBNaija Shine Ya Eyes show; collectively, the show was weak.
This is why you do not enter the Big Brother competition with a ‘dream’, most times, it ends up being a ‘pipe dream’. The winner of the 2020 BBNaija Lockdown edition, Laycon showed the world what he was made of with his content and strategy.
Nobody saw him coming, he delivered a gauntlet attack on Nigerians. Gave Nigerians and viewers across the globe a fascinating show on television, then his music projects did the magic outside of the house.
In 2020, you could not escape Laycon. He was everywhere and won the show by a fine margin. The prospective housemates should learn from him, going into the competition means you are building on a foundation you already designed for yourself, your team and most importantly, the brand
Alot of reality stars go into the competition with a ‘vague dream’, abstract to say the least, then they are surprised when nobody buys into their agenda or ploy.
What prospective housemates need to know?
On Saturday, July 23, Nigerians will be introduced to a new set of reality stars. The number of housemates is yet to be confirmed, however, by Sunday night viewers would become more familiar with the direction of the new sea

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NGO hails Tinubu’s climate awareness tour

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Jewel Environmental Initiative (JEI), a Non-Governmental Organisation (NGO), has commended President Bola Tinubu for inaugurating the Renewed Hope Climate Change Awareness Tour, urging Nigerians and stakeholders to support the initiative nationwide.
Mr Ismail Bima, Chief Executive Officer of JEI, said in a statement in Gombe yesterday that the tour would significantly strengthen public understanding of climate change and encourage collective environmental responsibility.
Bima described the initiative as a clear affirmation of the Federal Government’s commitment to pursuing practical solution driven strategies that addressed climate challenges and safeguarded livelihoods, ecosystems, and national development efforts.
He noted that the programme would achieve its objectives if government institutions, private organisations, civil society groups, and citizens actively played their respective roles in promoting awareness, resilience, and sustainable practices.
According to him, the inauguration marks an important step toward building a nationwide movement capable of delivering measurable progress in Nigeria’s broader efforts to secure a climate resilient future for generations.
He said JEI fully aligned with the Renewed Hope Climate Change Awareness Tour, noting that the initiative could inspire innovation, strengthen environmental education, and promote sustainable development across communities nationwide.
Bima also commended the Minister of Environment and urged federal, state, and local stakeholders to support the initiative, stressing that climate change impacts affected all citizens regardless of region or status.
He emphasised that growing climate pressures on agriculture, livelihoods, and ecosystems made the awareness tour timely, adding that stronger information sharing and partnerships were necessary to confront environmental risks nationwide.
He urged authorities to implement the initiative with sustained commitment, extend activities to grassroots communities, and collaborate with state and local governments to ensure wider participation and maximum impact nationwide effectively.
The Tide source reports that President Tinubu inaugurated the Renewed Hope Climate Change Awareness Tour in Abuja on Tuesday to promote climate resilience and sustainable development nationwide initiatives.
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They Booed, Threw Bottles At Me – Tems Recounts

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R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.

Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.

“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.

“But I got booed. They even threw plastic bottles at me,” she recalled.

Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.

The Tide Entertainment reports that  Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.

The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.

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Primeboy Pleads For Mohbad’s Burial

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A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.

According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.

The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”

It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.

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