Opinion
Rural Areas And Media Coverage
The basic objective of the media is to inform, educate and entertain the audience popularly known as the readers. This equally denotes that the media play the role of bridging the communication gap between the government and the governed as well as make people participate actively in government programmes and activities at the federal, state and local government levels.
The laudable intentions of the government and the activities of the people cannot be achieved without efficient and effective coverage by the media. It has been observed that the media do not give adequate coverage to the rural areas of this country, a situation that is posing difficult challenges to the complex society.
An observation by a university lecturer, Professor Nkereuigem Udoakah of the University of Port Harcourt that rural areas in Nigeria are not given enough coverage by the media goes a long way to confirm this.
Really he said: “the way our rural areas are reported calls for concern as they are seen as good for nothing for the media”.
There is comparative news worthy events and programmes in the rural areas that should make Nigerian journalists and their organizations re-examine their attitudes towards rural coverage.
To communicate basically means to share ideas, information, opinion, feelings or experiences between people and the media to establish a common ground with people or groups at all levels of the society. This makes them the official watchdog of the society. The common ground must be established between both the rural and urban people involved in any communication processes and in the activities and programmes of government.
Based on this phenomenon, the media and its practitioners must re-assess the values which inform them that there is no news in the rural areas or that there is no market for rural news. Nigerians’ rural condition is a newsworthy phenomenon which developmental journalism must focus on.
The poor living condition of the rural dwellers in terms of development and neglect call for serious concern among journalists in the country.
A cursory look at the way and manner Nigerian media perceive rural news shows that the rural areas are alarmingly neglected in the same manner that the developing nations are treated by the western media. In the past, Nigerian media houses had their reporters or correspondents at the headquarters of every local government and they formed an important link in the newsgathering chain.
The role of these local government correspondents was to feed their head offices with news from distant localities, supplying the newsrooms with stories from the local government areas. In the political structure which the country is currently operating, there is a progressive movement of development efforts towards the grassroots. In this instance, the rural dwellers need journalists that would communicate their feelings and wishes to the government at the centre. But unfortunately, difficult, slow and sometimes frustrating as it is, the local government areas, as centres of development, are not recognised as important in the information flow system.
The Tide and other regional newspapers, for example, as government media, have a critical role to play in this regard by carrying news and information from the hinterland to the core of the state structure. The local government correspondents are the lynchpin in this news flow and they play more significant roles than is usually realized. This is a serious issue that must be looked into.
Nigerian journalists are stationed at the state capitals and some local government headquarters rated as economically and politically important. This development does not speak well for journalism practice in a developing country as Nigeria. Journalism should not be made essentially an urban affair and the rural areas should not only be heard in the news unless there is something done by the government. The social, cultural and political problems of the rural areas can be analytically or persuasively expressed through write-ups in newspapers, radio and television programmes.
The Nigerian media must develop a knowledge and recognition of the rural people through news, articles and features writing which would enhance the confidence, trust and cooperation needed for all sorts of development journalism. The rural dwellers are prepared to patronize or consume media products if they see what to derive from it.
By giving the rural areas the coverage or reportage they deserve, the Nigerian media would fully achieve its set objectives of information, educating, entertaining, persuading, motivating and scanning the environment, and satisfy their information needs.
Also by so doing, the journalist would have fulfilled his obligation to his audience or readers who are keen to patronise him. The media in terms of coverage should not limit to selectively chosen audience or beliefs but must develop as many appropriate channels through which their products, innovation or material can be distributed.
Media organizations should begin to see the proper and effective coverage of the rural areas as a priority, considering the fact that the majority of Nigerians are rural dwellers who need to be heard by the government and the ruling class. They require the considerations of the politicians they voted into power after campaigns to take appropriate actions to address their problems.
So, it has become imperative for media planners and practitioners to embark on modalities to identify and provide what the media consumers at the grassroots require or deserve to retain and boost their patronage.
Shedie Okpara
Opinion
FG’s Transport Support And Rivers Workers
The Federal Government’s approval of a N70,000 monthly transport intervention for public service workers for six months, beginning in November 2026, offers hope to employees struggling with the rising cost of living. The agreement with the Nigeria Labour Congress (NLC), reached at a conciliation meeting in Abuja on October 27, is intended to cushion transport costs and ease pressure on workers’ incomes. But for public servants in Rivers State, it raises a familiar question: will the State Government key into the intervention and ensure that its workers benefit? The agreement provides for N70,000 monthly across all levels, for six months. The Federal Government also approved peculiar allowance arrears effective from May 1, 2026, to be paid in three equal instalments beginning in November.
The parties agreed to reconvene after one month to assess implementation. Ultimately, the value of these resolutions will be measured not by announcements but by whether eligible workers receive the money. Transport costs consume a substantial share of many civil servants’ earnings before they can meet household needs. Support for commuting is therefore not a luxury or political favour; it is temporary assistance to help workers remain at their jobs without sinking further into hardship. For lower-paid employees, transport costs can turn modest salaries into a daily exercise in difficult choices and sacrifice.
The agreement also urges State and Local Governments to participate and unions to press for implementation. The federal agreement does not automatically guarantee that every State and Local Government employee will receive the support. State authorities must clarify how it will apply to their workforce, make the necessary arrangements and publish a payment timetable. Rivers State must approach the arrangement with urgency and transparency. The Government should State whether it will implement the intervention and when payments will begin. Any administrative or financial question should be addressed promptly with organised labour, not allowed to become excuses for delay.
The concern is sharpened by the earlier N35,000 monthly wage award introduced by the Federal Government in 2023 after petrol subsidy removal. It was intended as temporary relief pending a new national minimum wage. While several States negotiated and paid wage awards or related sums, implementation nationwide was uneven. Reports in 2024 indicated that many States had failed to pay the federal award, while others provided different amounts. In Rivers, labour and media reports raised concerns about implementation of the N35,000 award for State workers, amid separate announcements and arrangements concerning Local Government employees.
The wage award was meant to ease the immediate effects of subsidy removal, yet workers faced uncertainty over whether the promised relief would reach them. In February 2024, the Rivers State Government announced approval of the N35,000 award for local government workers, but subsequent reports showed that implementation across worker categories remained a concern. The lesson is clear: approval and implementation are not the same. A declaration at a meeting offers little comfort to a worker whose account does not reflect the promised payment. For workers who travel to their offices daily, the implications of delayed support are significant. Transportation expenses compete with food, rent, school fees, healthcare and other essential household needs.
As fares rise, employees may be forced to reduce spending on necessities or borrow to sustain their families. A timely transport intervention would therefore provide practical relief and demonstrate that government understands the economic pressures confronting its workforce. Its temporary nature makes prompt implementation even more important. It is fair to acknowledge that this transport intervention is a new agreement and that its administrative details may require clarification. Rivers State should not be condemned in advance for a failure that has not occurred. Nevertheless, the earlier experience gives workers legitimate grounds to seek assurances before the November commencement date. The State should avoid allowing uncertainty to persist until workers begin asking why the promised assistance has not arrived.
The NLC and unions in Rivers State should engage the State Government immediately and seek a written commitment, an implementation plan and a process for reporting missed payments. If clarification from the Federal Government is needed, the State should seek it without abandoning the goal of providing relief. Labour leaders must also keep members informed about progress and insist that any agreed arrangements are applied fairly and transparently. The Rivers State Government should treat this intervention as an opportunity to rebuild confidence. Timely support would show that workers’ welfare is more than a talking point and that the State recognises the economic realities confronting its employees.
Silence, delay or selective implementation, by contrast, would revive frustration over earlier relief measures and weaken trust between government and labour. Every month lost to administrative delay leaves workers facing the same transport burden without the intended assistance. The State should consult labour, publish arrangements and pay eligible workers on time. Rivers workers should not have to wonder whether federal relief will reach them. The Federal Government has announced the support; now the State must make its position clear. We hope the N70,000 monthly transport intervention will not follow the troubling path of the earlier wage award. Rivers State should learn from that experience and ensure that this time, relief is not merely promised but delivered.
Sylvia ThankGod-Amadi
Opinion
Ancestorial Worship: My Take (1)
Everyday, Christians call on Abraham, Isaac and Jacob as they pray to God in the privacy of their homes across our multicultural, multiracial and multiethnic world. On Sundays and almost everyday of the week in the new-found full freaking fanaticism in Pentecostalism, they gather in the more than four million churches or congregations in the world to worship God, invoking the spirits of the ancestors of Jews. Meanwhile, in the scaremongering antics of institutional religion, the African has allowed himself to be hoodwinked into believing that invoking the spirit of his ancestors in prayers is idolatry and patently evil. He is mind-controlled into believing that indulgence in what the Christian clergy calls ”Satanic Act” is a sure ticket to Hell, where the individual is tormented, burnt and charred till eternity on the orders of a loving Father; what a laughable irony.
Come with me on my experience of what the Christian clergy contemptuously calls ancestorial worship. One Monday in September 1988, I drove from Port Harcourt to Owerri, accompanied by Chief AM Abasi who was the general manager of Delta Holdings Ltd, a company owned by Chief Ranami Abah, (Abadifeni III). Our mission was a meeting with Mr. Nwaorgu, the marketing manager of 33 Breweries Ltd for a dealership for Mrs. Alice Abah, whose husband, Chief Ranami Abah, had substantial equity shareholding in 33 Breweries Ltd. At the end of the meeting, we agreed to return on Wednesday with Mrs Alice to sign a contract for the dealership. When Chief Abasi and I stepped out to the parking lot, it hit me that I could not recollect how I drove from Port Harcourt through Igwuruta, Isiokpo and Elele to Owerri.
First, I waved the feeling off, ascribing it to the aerodynamic and slippery nature of the super slick German machine, a Mercedes-Benz 280 SLC convertible owned by Chief Ranami Abah. But on a second thought, I sensed a premonition; an ominous feeling. Then a sense of foreboding hit me, leaving me with the chilly feeling that something wrong was in the air. For a person who does not know fear as a result of having had out-of-body experience (OBE) in 1975 and considering the threshold of death the most beautiful experience in my life, it was a very worrisome feeling, to say the least. I quickly shook those thoughts out of my head, engaged the gear of the ever-ready German machine and zapped through Owerri traffic, attracting the same attention that trailed us all the way from Port Harcourt.
At Control Post, an inner voice instructed me not to return to Port Harcourt through the route we came. In reflexive obedience to the mysterious inaudible voice, I turned right (northwards) and stepped heavily on the gas. The straight six-cylinder engine roared in dutiful obedience; the automatic transmission immediately dropped into a lower gear, thereby giving the engine a very powerful pull that enabled the small-bodied car to dust every other vehicle on the road. Through the rear view mirror, I saw the vehicles we overtook recede speedily and virtually disappear behind us. In almost a whisper, Chief Abasi asked if I wanted to visit the 33 Brewery factory at Awo Omamma; I said ”no” without explaining the movement in the opposite direction of our journey.
Strangely, Chief Abasi did not pry further. We raced on, northwards; in thunderous silence. At Ogbaku junction, I turned left, drove westwards past Ejemekwuru and Izombe, turned left at Oguta and headed southwards on the Oguta Lake–Egbema–Omoku–Ahoada Federal Road. Carefully navigating the potholes that generously punctuated the road vis-a-vis the very low clearing of the car, I entered Egbema territory at Opuoma, drove through Mmahu, Abacheke, Okwuzi and turned eastwards to Mgbede, my home town. There, I quickly introduced Chief Abasi to my parents, left him with them and briskly walked a few metre to the grave of Osai, my grandfather. At the graveside, I solemnly told Osai that I sense something wrong in the air.
Then, in furious rage, I threatened him and my uncle, Lazarus, who lay beside him, that if they remained sleepy-eyed in that dimension and I am forced out of this world, that I will scatter their ribcage with penknife. My cousin and age mate, Luke Ofere, came out of his house and asked what was wrong and why I was in tears. With hot tears running down my cheeks, I turned around and left the graveside without a word to him; shock, surprise and confusion were boldly written on his face. On my way back to my father’s house, Nze Romanus Ogboh caught up with my brisk strides and, viciously pulling his right ear, he warned me to be careful on the road; that he dreamt that I died in a motor accident but that he administered a potion on me and I came back alive.
He was completely confused when I replied ”I know” and continued walking in tears towards my father’s house without a further word. Still in the holy rage, I called out Chief Abasi to join me in the car. Back to Port Harcourt through Omoku, Ahoada, Elele Alimini and Emohua, I told my spouse that something wrong is certainly around the corner. As we planned, Chief Abasi travelled to Calabar on Tuesday to inform Auntie Alice of the development and request her to come to Port Harcourt on Wednesday for onward journey to Owerri to effect the dealership contract. On Wednesday, I waited for them but they did not show up. I called Chief Abah and complained about the development. Thursday morning, they pulled up in front of my apartment in a blue Peugeot 504.
To be continued in our next edition.
Jason Osai
Osai lectures in Rivers State University.
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