Business
‘e-Commerce’II Remain Core Driver Of Nigerian Economy’
The Chief Executive Officer of Troyka Group, Mr Biodun Shobanjo, in Lagos said that e- commerce would remain the core driver of the Nigerian economy.
Shobanjo made this assertion while delivering a key note address at the inaugural Konga Seller Summit 2015 entitled: “The New Market Place: Tapping into the Ecosystem’’.
The Tide gathered that Konga.com is an online marketing platform that offers sellers and buyers the opportunity to interact and do businesses online.
Shobanjo spoke on the topic “ Internet and e-commerce Revolution in Nigeria: Where we have been, Where we are Heading and how to Get There’’.
He said that the market place ecosystem should engender sales and marketing that would produce personal and community growth.
According to him, e-commerce mirrors the village center and Konga should be seen as a village market on the Web where there is equal access and multiple accesses for buyers.
Shobanjo said that in e-commerce, mutual trust and relationship mattered.
He said that in 2014, the total global retail trade was about 32.49 trillion dollars and e-commerce contributed about 1.3 trillion dollars.
He said that the retail market was still very attractive and that e-commerce needed to do more with the advantage of technology.
The marketing communication expert said that the Internet had revolutionised the way marketing was being done today and that the mass media was impacting on business ecosystems.
“ Almost six out of 10 Nigerians have access to the Internet and Nigeria has about 57 per cent internet penetration
“37 years ago all of the money spent on the Nigerian media was a paltry N20 million, while at the end of 2013, the money spent was 135 billion dollars.
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