Entertainment
Phyno Emerges New Ambassador Of Life Lager Beer
Nigerian Breweries Plc, a Heneken company and Nigeria’s largest brewer as well as the leading South-East premium beer brand has unveiled music sensation, Phyno as the Brand Ambassador for the continental lager beer.
Speaking at the unveiling ceremony, Mr Maria Franco Maggi, the marketing director of NB Plc said, “working with a great act like flavour and this new collaboration with Phyno, one of Nigeria’s most successful artistes and a proclus of Igbo community is further proof of life continental lager beer’s mission of effectively promoting Igbo highlife music beliefs, traditions and progressive cultural values”.
This deal, which was signed at the Nigeria Breweries Plc corporate head office in Lagos on 31st of May 2018, will see the new ambassador featuring in life continental beer advertising and marketing campaigns and will also make special appearances at events.
During the unveiling ceremony, Phyno said: “I am very happy to be part of this great development as life continental lager larger beer has always been a brand that shows great support for Igbo culture and values and it is something that I respect this brand for”. He further stressed they are the reasons I am here today and I am proud to now be their ambassador”.
Life continental beer pioneered regional brewing in Nigeria and has maintained leadership in the South-East region’s booming market for decades.
R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.
Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.
“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.
“But I got booed. They even threw plastic bottles at me,” she recalled.
Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.
The Tide Entertainment reports that Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.
The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.
A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.
According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.
The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”
It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.