Aviation
British Airways Named ‘Consumer Super-brand’
British Airways has
named the winning consumer superb and of 2014, securing the top position against 1,500 other brands that vied for the prestigious title which is the first time an airline or travel brand of any kind has topped the poll.
The United Kingdom consumer superbrands are chosen by the British public in a national survey of 3,000 adults. The annual survey which has been identifying the UK’s leading brand since 1995, was managed by The Centre for Brand Analysis (TCBA).
Managing Director, Brands and Customer Experience, British Airways, Mr Frank Vander Post said, “we are thrilled to be named the consumer superbrand of the year. The greatest accolade is that the hard work of our teams has been recognized by the public to receive this coveted award”.
“We are very proud of what we have achieved in recent years, from our role in the London 2012 Games and our investment in new aircraft and cabins, to our ‘To Fly, To Serve’ campaign.
We will not take this award for granted, but will continue to build on our success”.
Chief Executive of TCBA and chairman of the Superbrands Council, Mr Stephen Cheliotis, said “its great to see British Airways soar into first place. It has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful “To Fly – To Serve” Positioning and the residual goodwill from its effective 2012 Olympic and Paralympic Games Association”.
The airlines’ recent achievement include introducing new aircraft to the fleet, the Super Jumbo A380, and 787 Dreamliner – the most technologically advanced aircraft in the world; the first to introduce ipads to its senior cabin crew, thus allowing them to tap into customer preference, extending in-flight entertainment until landing and trialing digital bag tags.
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Aviation Professionals Want Agencies Boards’ Inauguration
As a measure to curb corruption and restore accountability, the Association of Nigeria Aviation Professionals (ANAP), has called on the Minister of Aviation and Aerospace Development, Festus Keyamo, to push for the urgent formation and inauguration of governing boards for all other aviation agencies.
ANAP’s Secretary General, AbdulRasaq Saidu, made this call at the weekend when interacting with aviation correspondents, in reaction to recent inauguration of Board of the Federal Airports Authority of Nigeria (FAAN).
Keyamo had recently inaugurated the FAAN board, more than six months after its members were appointed by President Bola Tinubu, where Dr. Umar Ganduje was named Board Chairman, with FAAN’s Managing Director, Olubunmi Kuku, as the Vice Chairman.
Other board members include representatives from the Ministries of Justice, Defence, Tourism, and Aviation, as well as professionals from the Nigerian College of Aviation Technology, and FAAN’s legal department.
The ANAP scribe there urged the aviation Minister not to stop at FAAN but to ensure that all aviation parastatals are given functional boards to restore order and credibility to the sector.
He, however, commended Keyamo for recently inaugurating the board of the Federal Airports Authority of Nigeria but stressed that more needed to be done.
Saidu also warned that the continued delay in constituting boards for other aviation agencies creates room for unchecked abuses, including illegal contracts, fraudulent employment practices, and mismanagement.
“The absence of governing boards violates the enabling Acts that established these agencies. Only properly constituted boards can enforce discipline, ensure due process in decision-making, and provide oversight to prevent corruption”, Saidu said.
He emphasised that the aviation unions, including ANAP, have consistently raised concerns about poor governance and lack of transparency within the aviation system.
He called on President Bola Tinubu to act swiftly by appointing board members for all relevant agencies, in the interest of fairness and aviation safety.
Saidu also tackled the former Minister of Aviation, Senator Hadi Sirika, for failing to inaugurate any boards during his eight-year tenure, despite appointments being made by former President Muhammadu Buhari.
“ANAP raised the alarm several times under Sirika’s leadership, but nothing changed. That lapse has continued under the current administration, and it must be addressed now”, Saidu stated.
By: Corlins Walter
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