Sports
MTN To Co-Sponsor Nigerian Football League
MTN Nigeria has entered into a partnership with the Nigeria Premier Football League (NPFL), GTI Investment Ltd. and Propel Sports Africa to sponsor the Nigerian league.
Media Officer of GTI Investment Ltd., Andrew Ekejiuba, said this in a statement this week in Lagos.
He said following the recent announcement of the joint venture between the NPFL, GTI and Propel Sports Africa to stream NPFL games live, Propel Sports was delighted to announce that it had entered into a deal with MTN Nigeria for the exclusive broadcast of the league.
He said the sponsorship would cover eight live games each weekend, which would translate to over 300 games per season.
Chairman of Propel Sports Africa, Basil Kabbani stated: “The engagement with MTN has been amazing, from the Digital VAS, to the Marketing and Commercial team, their approach has been consistently professional.
“The enthusiasm for the NPFL content has been infectious. From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”
The deal, concluded by Propel Sports Africa president, Edward Simons, and MTN Chief Operating Officer, Hassan Jabar, would include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform.
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