One of Nigeria’s biggest supporters of sports, Amstel Malta Ultra, at the weekend in Lagos, unveiled Commonwealth Games silver medallist, Ese Brume, as its brand ambassador.
The brand has also launched a new campaign tagged, ‘Choose your Way to Live.’
Structured as a fitness event, the campaign launch doubled as the unveiling of Brume, who is also a three-time African senior champion in the long jump, as well as the unveiling of the ‘Choose your way to live’ campaign commercial.
Introducing the campaign TV commercial, which played for the first time at the event, Portfolio Manager, Non-Alcoholic Brands, NB Plc, Elohor Olumide-Awe, said, “the campaign is about celebrating choice and finding a drink that works for you and your healthy lifestyle.
“For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on the taste or quality of their favourite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”
The campaign TV commercial features the newly signed brand ambassador, Ese Brume and Amstel Malta Ultra’s long-time ambassador, Dakore Egbuson-Akande, highlighting the luxury of making choices and what it means to choose one’s way to live focusing on the brand as the perfect beverage for a wellness journey.
Speaking on being the new face of Amstel, Brume said, “I am super excited to join the family and kicking off with Choose Your Way To Live campaign, which truly resonates with me, as an athlete it is important that I find a healthy balance between staying fit and making choices that complement my lifestyle.”