Sports
Amstel Malta Ultra Unveils Brume As Ambassador
One of Nigeria’s biggest supporters of sports, Amstel Malta Ultra, at the weekend in Lagos, unveiled Commonwealth Games silver medallist, Ese Brume, as its brand ambassador.
The brand has also launched a new campaign tagged, ‘Choose your Way to Live.’
Structured as a fitness event, the campaign launch doubled as the unveiling of Brume, who is also a three-time African senior champion in the long jump, as well as the unveiling of the ‘Choose your way to live’ campaign commercial.
Introducing the campaign TV commercial, which played for the first time at the event, Portfolio Manager, Non-Alcoholic Brands, NB Plc, Elohor Olumide-Awe, said, “the campaign is about celebrating choice and finding a drink that works for you and your healthy lifestyle.
“For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on the taste or quality of their favourite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”
The campaign TV commercial features the newly signed brand ambassador, Ese Brume and Amstel Malta Ultra’s long-time ambassador, Dakore Egbuson-Akande, highlighting the luxury of making choices and what it means to choose one’s way to live focusing on the brand as the perfect beverage for a wellness journey.
Speaking on being the new face of Amstel, Brume said, “I am super excited to join the family and kicking off with Choose Your Way To Live campaign, which truly resonates with me, as an athlete it is important that I find a healthy balance between staying fit and making choices that complement my lifestyle.”
Sports
RSG Pledges To Develop Baseball
Sports
CAFCL : Rivers United Arrives DR Congo
Rivers United FC of Port Harcourt contingent, comprising players, technical crew, backroom staff, and officials, depart the Murtala Mohammed International Airport in Lagos State on Wednesday, bound for Kinshasa, DR Congo.
The team is set to face FC Les Aigles du Congo in the first-round first-leg match of the CAF Champions League.
This was contained in a press release signed by the media officer of the club, Charles Mayuku and made available to Tidesports on Wednesday.
He said that the highly anticipated match is scheduled to take place at the 80,000-capacity Kinshasa-Complexe Omnisports Stade des Martyrs on morrow with kickoff slated for 3:30pm.
According to the statement the encounter marks the first-ever meeting between both sides in any competition, adding that an air of excitement and unpredictability to the fixture.
“As the Pride of Nigeria embarks on this crucial journey, the team is determined to return with a decent result that will set them up favorably for the second leg on Sunday, 28th September” the statement said.
Sports
FIFA rankings: S’Eagles drop Position, remain sixth in Africa
The new rankings, released via FIFA’s official X handle on Thursday, reflect the team’s continued struggles under Coach Eric Chelle amid a stuttering 2026 World Cup qualifying campaign.
This marks a second consecutive decline after the Nigerian side dropped from 43rd to 44th in August on the back of poor outings in recent international matches.
Despite Nigeria’s setback, several African teams made progress. Morocco remains the continent’s highest-ranked side, sitting 11th in the world after winning eight of their last nine matches. Senegal, Egypt, Algeria and Côte d’Ivoire complete Africa’s top five.
Lesotho slipped to 153rd place, while Benin Republic, Nigeria’s upcoming opponent, climbed to 93rd. South Africa’s Bafana Bafana, who held the Super Eagles to a 1-1 draw in June, rose to 55th, strengthening their bid for World Cup qualification.
Zimbabwe had the biggest slide down the ranking table, dropping nine places to 125th position in the world.
The rankings highlight Nigeria’s struggle to regain form on the global stage as key rivals continue to surge ahead.
Similarly, the Super Falcons of Nigeria remain 36th best in the world], while the Spanish female national team replaced the USA at the top of the women’s ranking.
-
Sports3 days ago
CAFCL : Rivers United Arrives DR Congo
-
Sports3 days ago
FIFA rankings: S’Eagles drop Position, remain sixth in Africa
-
Sports3 days ago
NNL abolishes playoffs for NPFL promotion
-
Sports3 days ago
NPFL club name Iorfa new GM
-
Sports3 days ago
Kwara Hopeful To Host Confed Cup in Ilorin
-
Sports3 days ago
NSF: Early preparations begin for 2026 National Sports Festival
-
Sports3 days ago
RSG Award Renovation Work At Yakubu Gowon Stadium
-
Sports3 days ago
RSG Pledges To Develop Baseball