Opinion
Why Newspapers Are Getting Smart
This is not the best time for newspapers and magazines.
Ever since the social media, or perhaps the Internet dominated the media space, newspapers and magazines are seriously struggling to find their feet.
The disenchanting news is that many newspapers and magazines have gone off the newsstands and those that have managed to stay on are struggling hard to survive.
According to the Pew Research Centre, the estimated total daily newspaper circulation in the United States as at 2018 was 28.6 million for weekday and 30.8 million for Sunday. There was eight and nine percent cut down from that of 2017.
In the developing world, including Nigeria, the picture is more gloomier as many publishers have either cut down on printed copies or totally shut down, many national dailies such as the New Age, Daily Champion have all shut down their presses.
According to the Pew research, “the industry’s financial fortunes and subscriber base have been in decline since mid 2000s and website audience traffic, after some years of growth, has leveled off”.
The sad part of the scene is that in Nigeria many community newspapers have gone extinct because they cannot compete in a technologically driven environment that evolves everyday with latest communication gadgets.
In early 2004 many newspaper houses in Europe, in a bid to fit in, came up with the idea of the tabloid newspaper. It was an innovative idea aimed at tackling the problem of readership. In Britain, two broadsheets, The Times and the Independent embraced tabloid as a way out of the doom. And within few months they witnessed improved readership. But that was short-lived.
The essence of the “tabloid newspaper” in early 2000 was attracting younger readers especially the ones that prefer a quick manageable read. So, a compact newspaper of much smaller size with shorter stories and colourful pictures became the trend. Axel Springer, publisher of Bild, Europe’s best selling newspaper at the time was optimistic that compact newspapers or tabloids can succeed.
It was this kind of optimism that led The Times of London to start a compact edition in November 2004 and the paper saw an 11 percent increase in circulation in areas where it sells both old editions.
Not long after the success of tabloids, the social media came with a mighty force and things started changing drastically in the newspaper business. As Facebook, Instagram and Whatsapp, including Twitter came on board; the younger generation started drifting towards the new technology. Apart from getting updates about celebrities and sports, the new communication platform started venturing into full time information business. One unique aspect of the new platforms is that it provided an instant two-way communication process with little or no gate-keeping process.
It’s no surprise that from 2010 when Facebook became popular, a lot of newspapers started facing real challenge. In a quick way to adjust to the new technology, many newspapers and magazines in 2015 struck partnership with Facebook. The New York Times, The Guardian of London and the National Geographic entered into new partnership with the social media platform.
The partnership is such that Facebook users will be able to read stories from these publishers without leaving the social network, since it will host articles rather than just providing web links that send readers off to the news firm’s website.
In return, newspapers will be able to sell advertising that appears next to their stories and keep all the revenues, or let Facebook sell the advert space and give it a 30 percent cut.
Over the last five years, Facebook has grown membership up to a billion in recent statistics. In 2015, Facebook users were 1.4 billion, a quarter of the world’s population. Today, news firms are cultivating legions of Facebook fans. Through this partnership, publishers can reach new audiences, while Facebook will keep users from straying and serve up more adverts.
This new partnership has equally brought more challenges for newspapers. They risk giving Facebook even more power by conditioning young Facebook users to think that they can get everything they need in one stop and undermining their own websites as destinations. The risk is that they pay too much attention to the number of visitors driven through social media and not enough to the time people spend engaging on their websites.
The greatest risk to publishers is that social networks continue to transform themselves into a form of modern-day newspaper, curating content, engaging users and selling their attention to advertisers.
That cannot be said of publisher and newspaper owners who are struggling to meet with these rapid changes. The major fear of newspapers going extinct by 2050 as predicted by some doomsayers is seriously starring at the faces of publishers who, in the past, enjoyed lavish adverts and readership.
There is, therefore, need for innovativeness in newspapering. It’s not enough printing facts and pictures. Today’s average reader needs more than that. There must be efforts by newspaper houses to diversify their revenue source. Adverts are dwindling by the day.
To begin the survival revolution means that newspapers must exploit the shortcomings of the social media and Internet. In order to achieve that, it must begin a stocktaking process. The current challenge of fake news in the social media should be the first area newspapers should exert themselves. The truth remains that newspaper’s only real asset is its credibility. This credibility stems from its focus on truth, through the process of gate keeping. Investigative stories should be given prominence. Readers want analysis, not only information, and newspapers should be ready to provide it for them.
In the area of revenue, many newspapers are venturing into new areas of entertainment, share buying in other core investment areas. Many of the newspapers surviving today have more than one source of revenue. They have ventured into real estate, sports and even academic and research publishing.
The reality today is that no business relies on one mode of sustenance. A popular adage says, “no rat survives with one hole”.
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FG’s Transport Support And Rivers Workers
The Federal Government’s approval of a N70,000 monthly transport intervention for public service workers for six months, beginning in November 2026, offers hope to employees struggling with the rising cost of living. The agreement with the Nigeria Labour Congress (NLC), reached at a conciliation meeting in Abuja on October 27, is intended to cushion transport costs and ease pressure on workers’ incomes. But for public servants in Rivers State, it raises a familiar question: will the State Government key into the intervention and ensure that its workers benefit? The agreement provides for N70,000 monthly across all levels, for six months. The Federal Government also approved peculiar allowance arrears effective from May 1, 2026, to be paid in three equal instalments beginning in November.
The parties agreed to reconvene after one month to assess implementation. Ultimately, the value of these resolutions will be measured not by announcements but by whether eligible workers receive the money. Transport costs consume a substantial share of many civil servants’ earnings before they can meet household needs. Support for commuting is therefore not a luxury or political favour; it is temporary assistance to help workers remain at their jobs without sinking further into hardship. For lower-paid employees, transport costs can turn modest salaries into a daily exercise in difficult choices and sacrifice.
The agreement also urges State and Local Governments to participate and unions to press for implementation. The federal agreement does not automatically guarantee that every State and Local Government employee will receive the support. State authorities must clarify how it will apply to their workforce, make the necessary arrangements and publish a payment timetable. Rivers State must approach the arrangement with urgency and transparency. The Government should State whether it will implement the intervention and when payments will begin. Any administrative or financial question should be addressed promptly with organised labour, not allowed to become excuses for delay.
The concern is sharpened by the earlier N35,000 monthly wage award introduced by the Federal Government in 2023 after petrol subsidy removal. It was intended as temporary relief pending a new national minimum wage. While several States negotiated and paid wage awards or related sums, implementation nationwide was uneven. Reports in 2024 indicated that many States had failed to pay the federal award, while others provided different amounts. In Rivers, labour and media reports raised concerns about implementation of the N35,000 award for State workers, amid separate announcements and arrangements concerning Local Government employees.
The wage award was meant to ease the immediate effects of subsidy removal, yet workers faced uncertainty over whether the promised relief would reach them. In February 2024, the Rivers State Government announced approval of the N35,000 award for local government workers, but subsequent reports showed that implementation across worker categories remained a concern. The lesson is clear: approval and implementation are not the same. A declaration at a meeting offers little comfort to a worker whose account does not reflect the promised payment. For workers who travel to their offices daily, the implications of delayed support are significant. Transportation expenses compete with food, rent, school fees, healthcare and other essential household needs.
As fares rise, employees may be forced to reduce spending on necessities or borrow to sustain their families. A timely transport intervention would therefore provide practical relief and demonstrate that government understands the economic pressures confronting its workforce. Its temporary nature makes prompt implementation even more important. It is fair to acknowledge that this transport intervention is a new agreement and that its administrative details may require clarification. Rivers State should not be condemned in advance for a failure that has not occurred. Nevertheless, the earlier experience gives workers legitimate grounds to seek assurances before the November commencement date. The State should avoid allowing uncertainty to persist until workers begin asking why the promised assistance has not arrived.
The NLC and unions in Rivers State should engage the State Government immediately and seek a written commitment, an implementation plan and a process for reporting missed payments. If clarification from the Federal Government is needed, the State should seek it without abandoning the goal of providing relief. Labour leaders must also keep members informed about progress and insist that any agreed arrangements are applied fairly and transparently. The Rivers State Government should treat this intervention as an opportunity to rebuild confidence. Timely support would show that workers’ welfare is more than a talking point and that the State recognises the economic realities confronting its employees.
Silence, delay or selective implementation, by contrast, would revive frustration over earlier relief measures and weaken trust between government and labour. Every month lost to administrative delay leaves workers facing the same transport burden without the intended assistance. The State should consult labour, publish arrangements and pay eligible workers on time. Rivers workers should not have to wonder whether federal relief will reach them. The Federal Government has announced the support; now the State must make its position clear. We hope the N70,000 monthly transport intervention will not follow the troubling path of the earlier wage award. Rivers State should learn from that experience and ensure that this time, relief is not merely promised but delivered.
Sylvia ThankGod-Amadi
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