Sports
Kwara Utd’s Owu Kit Deal Excites LMC
The League Manage
ment Company (LMC) has hailed the recent kit sponsorship deal between newly-promoted Kwara United Football Club of Ilorin and indigenous apparel manufacturer, OWU Sportswear.
According to a statement from LMC’s Media Consultant, Harry Iwuala, the deal is a signpost of ho sports and other industries in the country can partner to enrich the League.
The statement quoted LMC’s Outgoing Chairman, Nduka Irabor, as saying the deal would serve as a big message for bigger corporate organisations to contribute to the growth of football.
“We are excited by this deal which has been agreed on by OWU Sportswear and Kwara United.
It is now a big message for even bigger corporate organisations.
“Perhaps, they will now begin to see the need to look inwards to contribute to the development and growth of the football industry to further impact on the economy,” said Irabor.
He said investment in the league by indigenous businesses would enhance their positioning with the populace who were the primary consumers.
“It cannot be over-emphasised that football is a strong vehicle for social cohesion and citizen engagement, which engenders the enabling environment for businesses to thrive.
“There are huge opportunities in the league for indigenous manufacturers to tap into and increase their market share.
“Such companies can partner with clubs within their cities of operation to reach fans with their product offerings.
“And, in return, they will also enjoy brand exposure through in-stadium branding and promotional sales on matchdays,” Irabor said.
The Bayelsa State government, yesterday, announced that the marathon will be held on Saturday, April 4, 2026.
The inaugural race is owned by the Bayelsa State Government and will be organised by Nilayo Sports Management Limited, a sports management company.
Under the theme “The Reveal,” the race represents a bold unveiling of Bayelsa’s immense human and cultural potential to the international community, inviting the world to witness the resilience, grit, and talent rooted in the heart of the Niger Delta.
According to the organisers, the race will be flagged off at 9:30 a.m., at the Opolo Roundabout, guiding participants through a carefully designed 10-kilometre route that highlights the scenic beauty and vibrant atmosphere of Yenagoa.
The course will culminate at Peace Park Square, where athletes will cross the finish line into a grand celebration of endurance, unity, and community spirit.
To elevate the experience for runners and spectators alike, the finish venue will host a high-energy post-race concert featuring performances from top A-list artistes, blending sport and entertainment in a festival-style atmosphere.
The organisers directed all registered participants to collect their race bibs and kits at the designated Peace Park Square between March 30 and April 3, 2026, from 9:00 a.m. to 4:00 p.m. daily.
The race, according to them, is currently on track for World Athletics accreditation, underscoring the commitment of both the Bayelsa State Government and Nilayo Sports Management Limited to delivering an event that meets the highest global standards.
The Director General of the National Sports Commission (NSC), Bukola Olopade, on Friday continued the Commission’s nationwide appreciation tour with a visit to Abeokuta, where outstanding junior athlete, Majekodunmi Afusat Bisola, was presented with a cheque of N3 million.
The presentation forms part of the NSC’s initiative to recognise and reward exceptional junior athletes who distinguished themselves in 2025 and contributed significantly to Nigeria’s medal haul.
Majekodunmi delivered an impressive run of performances on the track. At the last edition of the National Sports Festival, she stormed to gold in the 400m and the 4x400m relay. She replicated the double triumph at the Confederation of African Athletics (CAA) Junior Championship, in Abeokuta, before emerging as one of the standout stars at the African Youth Games in Luanda, Angola.
Speaking during the presentation, Olopade explained that the Commission deemed it necessary to extend financial appreciation to grassroots athletes after elite performers had earlier received grants running into thousands of dollars.
“A few weeks ago, after paying grants to our elite athletes, we agreed tthere was a need to also appreciate these young, budding talents who made Nigeria proud last year,” he said.
He disclosed that of the 376 medals recorded by Nigerian athletes in 2025, more than 200 were won by grassroots talents, underscoring the importance of sustained investment in youth development.
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