Sports
S’Eagles: NFF Moves Against Ambush Marketing
The Nigeria Football Federation (NFF) has again come out to warn corporate organisations against ambush marketing around the Super Eagles, as the African champions get set to participate in the 20th FIFA World Cup finals in Brazil.
This time, the Federation has come out hard against beer-makers, Nigeria Breweries PLC, for its deliberate in fringement on the rights of its sponsors, Guinness Nigeria PLC.
In a letter to Nigeria Breweries PLC on Monday, NFF General Secretary, Musa Amadu, decried the fact that Nigeria Breweries had “launched communication materials across Nigeria featuring ex-players of the Super Eagles, giving the impression that you are an Official Sponsor of the team”.
Amadu added: “we have equally noticed other outdoor materials with un-named face s in green and white jerseys all in an attempt to associate with the Super Eagles’ participation at the forthcoming FIFA World Cup finals in Brazil, and gain undue advantage.
“We declare that this is nothing but blatant market embushing and this is not only uncalled – for, but highly unprofessional”.
The Federation went ahead to give Nigeria Breweries seven days within which to remove the said materials on billboards and other outdoor creative, ‘failing which the NFF and Guinness will take legal action against NB PLC and seek appropriate damages”.
Sports
Inter House Sports Is Where Talents Are Discovered -Rear Admiral Okehie
Sports
Yenagoa City Set For Maiden 10km Marathon
The Bayelsa State government, yesterday, announced that the marathon will be held on Saturday, April 4, 2026.
The inaugural race is owned by the Bayelsa State Government and will be organised by Nilayo Sports Management Limited, a sports management company.
Under the theme “The Reveal,” the race represents a bold unveiling of Bayelsa’s immense human and cultural potential to the international community, inviting the world to witness the resilience, grit, and talent rooted in the heart of the Niger Delta.
According to the organisers, the race will be flagged off at 9:30 a.m., at the Opolo Roundabout, guiding participants through a carefully designed 10-kilometre route that highlights the scenic beauty and vibrant atmosphere of Yenagoa.
The course will culminate at Peace Park Square, where athletes will cross the finish line into a grand celebration of endurance, unity, and community spirit.
To elevate the experience for runners and spectators alike, the finish venue will host a high-energy post-race concert featuring performances from top A-list artistes, blending sport and entertainment in a festival-style atmosphere.
The organisers directed all registered participants to collect their race bibs and kits at the designated Peace Park Square between March 30 and April 3, 2026, from 9:00 a.m. to 4:00 p.m. daily.
The race, according to them, is currently on track for World Athletics accreditation, underscoring the commitment of both the Bayelsa State Government and Nilayo Sports Management Limited to delivering an event that meets the highest global standards.
Sports
NSC rewards Ogun State Athlete N3m
The Director General of the National Sports Commission (NSC), Bukola Olopade, on Friday continued the Commission’s nationwide appreciation tour with a visit to Abeokuta, where outstanding junior athlete, Majekodunmi Afusat Bisola, was presented with a cheque of N3 million.
The presentation forms part of the NSC’s initiative to recognise and reward exceptional junior athletes who distinguished themselves in 2025 and contributed significantly to Nigeria’s medal haul.
Majekodunmi delivered an impressive run of performances on the track. At the last edition of the National Sports Festival, she stormed to gold in the 400m and the 4x400m relay. She replicated the double triumph at the Confederation of African Athletics (CAA) Junior Championship, in Abeokuta, before emerging as one of the standout stars at the African Youth Games in Luanda, Angola.
Speaking during the presentation, Olopade explained that the Commission deemed it necessary to extend financial appreciation to grassroots athletes after elite performers had earlier received grants running into thousands of dollars.
“A few weeks ago, after paying grants to our elite athletes, we agreed tthere was a need to also appreciate these young, budding talents who made Nigeria proud last year,” he said.
He disclosed that of the 376 medals recorded by Nigerian athletes in 2025, more than 200 were won by grassroots talents, underscoring the importance of sustained investment in youth development.
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