Business
Yelp Shares Surge In Stock Market Debut
Yelp’s stock opened to five-star reviews from investors last Friday, soaring 60 per cent in the first hour of trading after pricing at $15 last Thursday night.
The online reviews site’s initial public offering priced above its targeted range of $12 to $14 per share. That already suggested strong investor demand for a slice of the 8-year-old online reviews site, which has yet to turn a profit.
Shares added about $9 to $24 Friday morning, Associated Press Report.
The offering net sYelp about $96 million after expenses, the company estimated, Yelp sold7.1 million shares and its charitable foundation another 50,000. Investment bankers also have an option to buy an additional 1 million shares, depending on investor demand. If those shares are sold, Yelp expects net proceeds of $122.70 after pricing at $45.
Though it’s best know for restaurant reviews, Yelp’s users have reviewed churches, strip clubs, hospitals, hotels and high schools. The company makes money from advertising. Most of the adverts come from the local businesses that its users review.
In 2011, it booked revenue of $83.3 million, up 74 per cent from 2010. It had a net loss of $16.7 million last year and $9.6 million in 2010.
“Yelp’s active community of users writing reviews of local businesses is difficult to replicate.” Said. Morningstar analyst Rick Summer. “Unfortunately, the company faces challenges translating the small advertising budgets of local businesses into profitability, as about 70 per cent of adverts revenues are eaten up by sales and marketing expenses.
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