Business
Samsung Increases Market Outlets
Samsung Electronics Nigeria Co. Limited said it plans to open up 90 more showrooms in addition to the existing 10 it currently has across the country in order to make the products and services available to Nigerians in the 36 states in the country and the Federal Capital Territory (FCT), Abuja.
Mr. Jinuk Shin, Managing Director, Samsung Electronics Nigeria, who disclosed the electronics company’s plan to bring various electronic products to the door steps of prospective buyers at the opening of the Samsung Allen Showroom recently, said the company has committed several millions of dollars for executing the projects”.
Shin, while describing the location of the newly-opened showroom as strategic, said customers would be offered quality products at cheaper rates with training on how to operate the electronic products for maximum use. “We do training frequently. Not only for our staff but also for our customers on how they can best use their products”, he said.
Mr. Adam Mehdi, Managing Director, Mehdi Global Service Limited, a franchise of Samsung in Nigeria, said all the products displayed in the showroom are brought directly from Samsung Korea with 12 month warranty. “For every Product bought from our showroom, our customers gain up to 20 to 30 per cent discount and we also give them gifts even as we sell at cheaper rate while we also offer them after sales support”, he said.
He said although about 30 per cent of Samsung business is being affected by grey market smuggled from Dubai, most of the fake Samsung brands in the open market in Nigeria come from countries such as China and, Malaysia. “We bring all our products from Korea, which is the right source for all Samsung electronic products. Any product that you buy from our showroom is cheaper than what you get in the open market by 10 per cent”, he said, adding that Samsung products bought in the open market are not genuine, lack warranty and after sales technical support.
He said the Samsung Allen showroom run by Mehdi Global Services Limited, boasts of quality products such as Samsung refrigerators, LED high definition televisions that give homes and officers a special effect.
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