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‘Why We Must Salvage Film Industry In Rivers’

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Though the entertainment industry is growing so fast and many people are not only becoming smart, but have started waking up to the business side of the industry particularly the motion picture sector popularly known as Nollywood, which is the third largest movie producing industry in the world after Hollywood of America and Bollywood of India.

However, it has been observed that film production in Rivers State, the Treasure Base of Nigeria lags behind that of other states like Lagos, Enugu and now Delta where not less than 10 films are produced daily, making huge revenue for these states and providing employment opportunities for their youths.

This slow pace of development of the industry has remained a source of embarrassment to some concerned indigenous practitioners, because Rivers State has comparative advantage over them. Apart from the fact that the state has good locations to shoot films, world class hotels and other entertainment outlets, abundant potentials and intelligence to compete favourably with their counterparts in the industry, most top movie makers, actors and actresses as well as some of the notable practitioners in the country, passed through the state on their way to stardom.

Speaking on the state of movie making in Rivers State, a seasoned entertainer, managing director of African Movie Producers Limited Port Harcourt, Mrs Vickky Eeen attributed it to lack of recognition of the importance of movie making and the role of practitioners in the overall development of the state hence the lack of investment, in the sector as a result, the state loses the opportunity to make money from the industry and generate employment opportunities for the youths.

The actress and singer who disclosed this while speaking with The Tide entertainment recently, said the snail speed development of the industry is unfortunate as even countries like America, India, South Africa Kenya, Ghana etc. invest hugely in film making and entertainment generally and the revenue they get in return as well as other benefits are enormous.

The state executive of Association of Movie Production (AMP) in Rivers State said the poor state of the industry necessitated the recent concerted efforts being made by AMP to seek assistance from the state government, organised private sector and stakeholders to invest in the industry in order to boost its activities and make it more viable.

Vickky, as she is popularly known by her close friends and associates, said she decided to improve on the situation through her personal efforts by establishing the African film production training centre at N0 4 Olodu Street Off Olu Obasanjo Road Port Harcourt where she trains students in various aspects of entertainment, including film production and directing, acting, chorography, script writing, music recording, modeling etc not only to move the entertainment industry forward but to empower the restive youths of Niger Delta, refocus their mind set, make them self sufficient and disciplined members of the society.

The Ikwerre, Rivers State born director, producer, script writer and dancer said since inception, the school has graduated over 100 students and has the capacity to train over 10,000 youths in their chosen careers in the industry. She maintained that some of the grandaunds have gainful employment in various entertainment outfits including Siver bird. Others have featured in movies, TV Reality shows, Soap Operas, and as students have produced a movie titled “Seal of Salvation which she directed; while some of her models have competed in various modeling shows both in the national and international levels.

The ex-student of University of Port Harcourt where she obtained a Diploma and graduate of Mass Communication, Rivers State University of Science and Technology (RSUST) said the school insists on standards, discipline and character development and boasts of reputable resource persons drawn from within the country, America, UK, South Africa, Ghana etc, adding that those who excelled in character development are sent abroad for further training and employment.

On her exploits in the entertainment industry, the beautiful and amiable lady of many parts, revealed that she started acting from secondary school, at Port Harcourt Township School, Borokiri, later worked briefly at the Rivers State Council for Arts and Culture and Rivers State Television (RSTV), where she met people like Comish Ekiye, Hilda Dokubo and others. She has also written over 2000 scripts some of which are being used by producers today.

Vickky has also featured in many movies including “Mixed Multitude,” (2001), co-produced ‘Indecent proposal’ (2003) and is currently  working on a new movie. The athlete also has a debut album stressing that she was inspired by Onyeka Onwenu, Ivon Chaka Chaka and ‘Mama Africa’ Marian Makebe.

The movie maker and trainer maintained that despite the challenges facing the entertainment industry in Rivers State, she has decided to remain in the state to salvage the industry instead of looking for greener pastures in other states as some of her colleagues from the state have done.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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