Entertainment
How P Square, Genevieve Dominate Telecoms Endorsement Deals
The singing and dancing
duo, Peter and Paul Okoye are unarguably the kings of telecommunications endorsements. They won the Kora Award for Best Africa Artiste 2010, the award came with $1m (150 million), shortly after, the duo got an endorsement deal with Globacom Telecommunications worth about N240 million for four years.
The hiphop artistes had one of their greatest international gigs last year, their American tour of seven cities earned them a whopping $1m (N150 million). After a misunderstanding with their landlord, the duo built a house they named square villa in the same neigbourhood.
The house they completed in less than six months is valued at N300 million. They are also building a multi million edifice in Ikoyi, Lagos State, they own Rayfield Hotel Jos, and two multi million naira factories in the same city where they built a multi million naira backery and sachet water companies for their parents among other investments. The bulk of their wealth comes from concerts especially in Africa.
The duo has sold over 14 million copies of their COS since 2005. They are said to charge about N2 million per show.
Meanwhile, A-list actress, Genevieve Nnaji who recently celebrated her 35th birthday is said to be the queen of telecommunication endorsement deals. She raked in N100 million endorsement deal with Etisalat which is unpareled by any female celebrity so far.
She also signed the dotted lines for one year advert deal with Polo, representatives of luxury wrist watches, sun glasses and accessories.
According to reports, the deal is worth a few millions of naira as the deal was advert and not endorsement as an ambassador. She is also said to have acquired a house in high brow park view estate in Ikoyi Lagos which experts say is worth N120 million.
It was gathered that the acquisition is coming three months after the “Half of a Yellow Sun actress built her parents a multi million naira home in Lekki Lagos.
R&B star, Temilade Openiyi, popularly known as Tems, has recounted the early-career challenges she faced, revealing that she was once booed out of the stage while performing at a school event.
Speaking in an interview with Newsmen, the Crazy Tings crooner shared that she wasn’t only booed but was also harassed with plastic bottles.
“I remember one time I was going to perform at my school as an up-and-coming singer and I thought I was going to receiving a standing ovation.
“But I got booed. They even threw plastic bottles at me,” she recalled.
Tems explained that despite the embarrassing incident and other such rejections, she remained determined to pursue a career in music.
The Tide Entertainment reports that Tems admitted that some of the initial rejections she faced could be due to her conviction to stick to her originality instead of doing covers or familiar sounds like most of her peers.
The Grammy-winning singer said looking back now, she is glad that she didn’t compromise her style despite the initial pressures.
A close associate of late singer Mohbad, Primeboy, has appealed for the artiste’s burial nearly three years after his death.
According to him, Mohbad’s body remains in the mortuary since September 12, 2023, pending burial arrangements.
The Tide Entertainment reports that in a statement Primeboy urged the family, public, and government to permit the burial, stating, “It’s been almost three years since Mohbad left us. His body is still in the mortuary. I’m begging the family, I’m begging the public, I’m begging the government, please let’s bury our brother. He deserves a befitting burial.”
It would be recalled that Mohbad’s death sparked public outrage, protests, and investigations. Ongoing autopsy examinations, police inquiries, and legal proceedings have delayed burial arrangements amid family disagreements and public scrutiny.
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