Sports

HARP In Sponsorship Deal With Dolphins, Four Others

Published

13 years ago

April 19, 2013

Harp Premium lager, a product of Guinness Nigeria Plc. has announced an exciting partnership with Dolphins Fc of Port Harcourt and four other football clubs in the Nigerian Professional Football League. The other clubs are: Heartland FC of Owerri, Rangers FC of Enugu, Sunshine Stars of Akure and Lobi Stars FC of Makurdi. With this sponsorship, Harp Lager becomes the first beer brand in Nigeria to sponsor 5 football clubs in Nigerian Professional Football League. The deals were signed and announced at an unvely ceremony held in Lagos this week.

According to the Managing Director/Chief Executive, Guinness Nigeria Plc, Mr. Seni Adetu, “This sponsorship is a reflection of Harp’s immense growth over the years in terms of its national coverage and consumer reach. This also reflects our commitment to enhancing the experience of football fans all over the country, hence identifying with these football Clubs. The five clubs were selected based on a growing fan-followership in each club’s respective home regions, and the accolades they have won over the years” Adetu said.

The Nigerian Professional Football League has evolved over the years into a force to be reckoned with. Nigeria’s victory at the recently concluded Nation’s cup attest to the immense contributions of some of our local league players like Sunday Mba and Godfrey Oboabona who are true examples of the amazing professionals that play in our league.

Also, speaking at the event, Marketing & Innovation Director GNPlc, Mr. Austin Ufomba said: “Harp Premium Lager had been associated with music and entertainment in the past through platforms such as the Harp-Rhythm Unplugged with a huge success. However, we are always desirous of new channels to reach out to customers in more exciting ways; hence our choice of Nigerian league because football provides a ready avenue to engage with consumers on multiple levels”.

The sponsorship covers full-shirt branding rights, pitch panel visibility, live match coverage and placement, stadium branding and merchandising on match days, operating exclusive fan zones at match venues and exclusive branding of the clubs’ official supporters club.

Responding on behalf of the clubs, the General Manager, Dolphins Football Club, Dumbor Aawaneni (TBC) said they are excited at the deal.

“This is the first time we are witnessing a sponsorship of this proportion by a single brand for five clubs. Harp lager has not only demonstrated their support for indigenous football across the country, but has also effectively reached every Nigerian football fan that is so passionate about their home clubs. This is a first and we salute Harp for coming forward to engage with the multitude of fans at this level, with this announcement, Harp lager will find its way to the hearts and tables of fans across the country” Aawaneni lauded.

The financial deatsils of the deals were not revealed but Adetu disclosed that alhough the deals were exclussive the club remain at liberty to dtsclose.

It would be recalled that in 2012, the International Federation of Football History and Statistics ranked the Nigerian Premier League as the best and strongest league in Africa ahead of countries like Egypt and Tunisia. The Nigerian league is currently ranked the 24th position in the world.

Sports

Amusan Clinches Gold, sets record in Taiwan

Published

2 days ago

June 8, 2026

The Tide

Nigeria’s world record holder, Tobi Amusan, continued her impressive 2026 season by winning gold and setting a new meet record in the women’s 100 metres hurdles at the New Taipei Athletics Open in Taiwan on Saturday, Tidesports source reports.

Amusan crossed the line in 12.72 seconds despite running against a slight headwind of -0.3 metres per second, finishing well clear of Chinese Taipei’s Bo Ya Zhang, who took silver in 13.17 seconds.

The performance erased the previous meet record and underlined the 29-year-old’s consistency as one of the dominant forces in women’s hurdling on the international circuit.

The New Taipei victory adds to a string of strong outings this season for the Nigerian. Earlier in the campaign, Amusan claimed her first Diamond League win of the season in Rabat, Morocco, clocking 12.28 seconds to break her own meeting record of 12.45 seconds set in 2025.

That time equalled her season’s best, which she had also posted at the Xiamen Diamond League.

Before Rabat, Amusan had recorded a third-place finish in Shanghai with 12.41 seconds and a runner-up spot in Xiamen with 12.28 seconds, where she was edged by American hurdler Masai Russell.

The season has also included a continental triumph, with Amusan winning gold in the women’s 100 metres hurdles at the African Championships in Accra, helping Nigeria to its first gold medal of the competition.

Her 12.28-second performance remains among the fastest times globally this year and ranks as one of the finest of her distinguished career.

Only her world record of 12.12 seconds, set at the 2022 World Championships in Eugene, Oregon, and the 12.24 seconds she clocked at the Meeting de Paris last year stand above it in her personal all-time list.

A three-time Diamond League champion, Amusan will be looking to reclaim the overall title this season while also preparing for the Diamond League finale and the Commonwealth Games later in the year.

4th

Super Falcons Must Improve- Coach Madugu

Super Falcons head coach Justin Madugu has offered an honest assessment of his side’s performance after Nigeria defeated Senegal 2-1 in an international friendly at the Remo Stars Sports Complex in Ikenne, admitting there is still considerable work ahead of the 2026 Women’s Africa Cup of Nations, Tidesports source reports.

Goals from Asisat Oshoala, who converted a first-half penalty, and Toni Payne gave Nigeria a commanding lead before Sokhna Nogaye’s long-range effort in the 86th minute reduced the deficit and set up a tense finish.

While the nine-time African champions secured the result and met their primary objective of assessing squad depth, Madugu acknowledged the performance was not without its shortcomings.

“It’s a good result, and naturally, when you play any game, you always want to win. This is a preparatory game, and the aim is to assess our readiness, test the strategies we want to execute in the competition, and give players the opportunity to showcase what they can do to provide us with more options,” Madugu told official54fx.

“These are the matches we use to identify which players are fully ready for the WAFCON. It was not a bad game for us, but as you know, there is always room for improvement. Yes, we did well, but we know there is still a lot of work to be done.”

The two sides meet again on Monday, June 8, in the second match of their friendly double-header as both nations continue their WAFCON preparations.

Sports

Govt, Allen Onyema to Immortalise Stephen Keshi

Published

2 days ago

June 8, 2026

The Tide

As Nigeria buries one of its legendary football heroes this weekend, the spirit of another late football hero of the same generation is being evoked.

As the body of late Henry Onyenmanze Nwosu, MON, is being committed to mother-earth on Saturday, June 6, in Naze, near Owerri, on

Sunday, June 7, 2026, the first in a two-part series of activities in remembrance of late Stephen Okechukwu Keshi, MFR, the one referred to as ‘the Big Boss’ by the football faithful, will take place in Lagos at the 10th Memorial Lecture organised yearly by a Foundation established by his friends and family at the Nigerian Institute of International Affairs, Lagos.

Also, on July 28, 2026, exactly a day to the date (July 29) that Stephen Keshi died 10 years ago in 2016, his contributions as a sports diplomat within Nigeria’s strategic foreign affairs will be showcased and acknowledged. His name will be inscribed in gold letters on ‘the NIIA Sports Diplomacy Wall of Fame’ in everlasting memory of the great Nigerian football hero and patriot.

His name will be an addition to those of 69 other sporting heroes from Nigeria’s history that have already been found deserving of a place on famed Wall.

The ‘NIIA Sports Diplomacy Wall of Fame’ is a national monument established by an agency of the federal government of Nigeria, the Nigerian Institute of International Affairs, to immortalize Nigerians that are known to have made major contributions to Nigeria’s international politics and diplomacy objectives through sports.

On July 28th 2026, it will be 3 years since the edifice was erected within the premises of NIIA in Lagos sponsored by Dr.Allen Onyema and his AirPeace Airline. It is an environment of water fountains, a beautiful garden and a Black marbled-wall on which the names of Nigerian sports heroes considered deserving are inscribed.

The existing list will now be extended to include the name of former Nigerian Green Eagles Captain and national team Coach, Stephen Okechukwu Keshi, CON. He has been considered worthy, and his contributions identified, justified and approved by the NIIA.

The extension of the space on the wall to accommodate his name, plus the small ceremony to be done in his honour, will be courtesy of Dr. Allen Onyema and AirPeace Airline.

Stephen Keshi played and captained the Nigerian national football team. He also coached and managed the National team of Nigeria to an African Cup victory, qualified and took another African national team, Togo, to the FIFA World Cup, personally opened the way and assisted a whole generation of Nigerian and other African football players in the transition to professional ranks in Europe.

Meanwhile, inside the sports diplomacy department of the NIIA, a few other Nigerians athletes are being considered for a place on the wall in the very near future. They include world record breaker and holder,Tobi Amusan; first and only female Olympic Gold medalist, Chioma Ajunwa, and the Atlanta ‘96 ‘Dream Team’ and Olympic Gold medalists.

The honours list is not based on sports achievements only, but on impact in the international diplomatic and political space in conformity with Nigeria’s foreign affairs agenda and objectives!

I remember the great ‘Stefan’, as I called Keshi, very fondly. He called me ‘Segunda Fero’!

Sports

“Nigerian athletics has fallen”

Published

2 days ago

June 8, 2026

The Tide

Former national 400m hurdles champion, Olympian Henry Amike, has called for greater investment in athletics, athletes’ welfare, training and competitions to restore Nigeria’s competitiveness in track and field events.

Amike who spoke in Abuja Thursday said the pace of development in Nigerian athletics has fallen short of expectations despite the achievements recorded by previous generations of athletes.

“We expected that after we left the scene, people would take over immediately, but it has taken almost 40 years before things like this are coming up. We are not happy with what we have seen in Nigerian track and field,” he said.

He said that their technical expertise and experience could contribute significantly to policy formulation and institutional reforms within the sector.

Amike, one of Nigeria’s most accomplished track and field athletes, represented the country at the 1984 Olympic Games in Los Angeles and the 1988 Olympic Games in Seoul.

He competed in the 400 metres hurdles and 4×400 metres relay events.

The Olympian’s most notable international achievement came at the 1987 World Championships in Rome, where he became the first Nigerian athlete to qualify for the final of the men’s 400m hurdles. His personal best time of 48.50 seconds stood as Nigeria’s national record for 35 years before it was broken in 2022.

Amike also won medals at continental competitions and was widely regarded as one of Africa’s leading hurdlers during the 1980s, contributing to Nigeria’s growing profile in international athletics.

Amike, who served as a legislative assistant to the speaker of the House of Representatives, has confirmed his intention to contest the Lagos West Senatorial District seat in 2027.

According to him, his political agenda will focus on youth empowerment, sports development, education and broader socio-economic issues affecting residents of the senatorial district.