Business
Unity Bank Plans Rebranding
Unity Bank Plc will soon unveil a brand new corporate identity to stakeholders. Since his headquarter is based in Abuja, unveiling ceremony will take place in the same place.
According to a release made available to The Tide, the bank’s new corporate identity will involve repositioning and reinvigoration of the Bank’s service delivery culture as well as a change of its logo and colours.
In addition, activities such as a business meeting for stakeholders and a product promotional campaign worth millions of naira are also planned to coincide with the public presentation of the new corporate identity.
The company noted that the new identity which was developed by a South Africa firm is targeted as giving impetus to the bank’s service delivery and competitiveness.
Moreover, by adopting a new corporate identity the bank helps to create a refreshing look and feel through its corporate brand assets.
Accordingly, a modified signature and new colour schemes will highlight the distinctive attributes and values of the bank which recently receive a pass mark from the CBN for its ethical corporate governance practice.
The bank mentioned that it is cultivating in its staff a new culture of quality service delivery while building improved systems and processes expected from a 21st century business.
In addition to a new corporate identity the bank hopes to create in its nationwide a welcome and caring atmosphere for customers, that will be comparable to any world class business enterprise.
Meanwhile, the bank is planning a bumper promo with prizes worth millions of naira to be won nationwide.
Among such prizes are, Cars, HDTV sets, Freezers, and Generators. The promo may likely kick off same day with other of its activities for the season.
“Payment of tuition fees for undergraduate/postgraduate studies shall be subject to a maximum limit of $25,000.00 per semester,” the Manual states.
The expansion of international card limits also reflects growing confidence among lenders that foreign exchange liquidity has improved enough to support retail dollar transactions.
Speaking recently at the BusinessDay 14th Annual CEO Forum in Lagos, CBN Olayemi Cardoso, governor of the CBN said buying and selling activities now increasingly determine outcomes in the foreign exchange market, unlike in the past when market participants relied heavily on routine Central Bank interventions.
According to Cardoso, Nigeria’s net foreign exchange reserves have risen from just over $3 billion at the start of the reform programme to more than $40 billion, while gross reserves have climbed to about $52 billion, providing stronger confidence for investors and enabling the Central Bank to reserve interventions for periods of market stress rather than day-to-day liquidity management.
The restoration and expansion of international naira card spending limits are increasingly being seen as one of the clearest signs that the benefits of the CBN’s foreign exchange reforms are beginning to reach households, students and businesses making legitimate cross-border payments.
The Secretary-General and Chief Executive Officer, WEC, Dr Angela Wilkinson, disclosed this in a statement, last Thursday.
“Nigeria’s participation comes at a pivotal time as the country seeks to expand energy access, strengthen energy security, accelerate gas development and mobilise the capital required for industrialisation and sustainable economic growth.
“WEC Nigeria will convene leaders from across the energy ecosystem, apply the WEC’s globally recognised Energy Trilemma framework to Nigeria’s unique context, and promote evidence-based dialogue, practical collaboration and informed policymaking.
“It will also ensure that Nigerian and broader African perspectives contribute meaningfully to global energy conversations,” she said.
Wilkinson expressed confidence that Nigeria would play a significant leadership role at the World Energy Congress scheduled for Riyadh in April 2027 and beyond.
The statement also quoted the Chairman of WEC Nigeria, Isa, as describing the country’s participation as an opportunity to deepen national and African leadership within the global energy community through practical solutions tailored to regional development priorities.
He said the platform would promote collaboration across sectors and attract sustainable investments into Nigeria’s energy sector.
The Chief Executive Officer of WEC Nigeria, Wunti, was quoted in the statement as saying that the council would connect leadership, evidence and investment to build a secure, affordable and sustainable energy system.
“This system will be capable of driving economic growth and shared prosperity.”
According to him, the platform will also connect Nigerian institutions and businesses with international knowledge, technology, partnerships and investment opportunities through the World Energy Council’s global network.
Recall that WEC, founded in 1923, is the world’s oldest independent and impartial community of energy leaders and practitioners, advancing informed, collaborative and practical action across the global energy system.