Business
Unilever Engages Lagos Pupils On Lifebuoy Soap Project
Unilever Nigeria PLC has created a platform for about 38,000 school children to wash hands simultaneously using the Lifebuoy health soap at the Tafawa Balews Square, Lagos in the presence of representatives of Guinness World Record managers in the country, members of the Federal Ministry of Health as well as representatives of the Lagos state government.
The feat, by Unilever, was captured by the Guinness Book of World Record. The recognition, the first of its kind for such a brand in the country, has put Nigeria on the global map for the world record of most people washing hands at the same time in one location, thereby promoting hygiene.
Brand Building Director of Unilever, David Okeme said that we created the hand washing platform to drive awareness of an inexpensive habit of hand washing that will drastically reduce occurrence of diarrhea and other related sicknesses. This will greatly reduce infant mortality rate among children under five years.
Okeme said: “Unilever and Lifebuoy are very excited by this recognition, but most importantly, we will appreciate a situation where we all develop and boldly hold on to the hand washing habit at critical times especially after the use of toilets, before and after meal consumption, among others.
“Another target, we set was to achieve five million people pledging to defeat diarrhea through regular hand washing. We tagged it ‘Africa’s Biggest Pledge to Defeat Diarrhea’ and we achieved over seven million pledges.”
Okeme said the achievement of over five million pledges has led Unilever to donate ten million naira among the six hundred schools that participated in the hand-washing event. The schools he revealed would be furnished with washing points that will improve the habits of hand washing and the sanitary conditions of the environment.
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