Nation
Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia
Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.
“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.
“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.
Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.
“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.
“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.
On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.
The Rivers state Government has identified six local government areas with the highest burden of maternal and Neonatal mortality in the state.
State Commissioner for Health Dr Adaeze Chidinma Oreh said this in an interview with newsmen at the Maternal and Neonatal Reduction innovation initiative ( Mamii)Rivers state activation workshop and state engagement meeting in Port Harcourt.
The event was organized by The Federal Ministry of Health in conjunction with its Rivers state counterpart in Port Harcourt.
Dr Oreh also restated the preparedness of the state government to support current efforts by the federal government towards the reduction of maternal and infant mortalities in the country.
She mentioned the affected Local Government Areas to include, Andoni,Akuku Toru and Ahoada West
The rest according to the Commissioner are, Bonny, Etche and Emohua Local Government Areas.
She said the workshop will enable the team from the federal ministry of health and social welfare to brainstorm with the view to finding solution to the problem.
The Commissioner also gave reasons why the Mamii initiative was the best as far as finding solution to maternal mortality was concerned.
“The uniqueness of the Mamii initiative driven by the federal ministry of health and social welfare was that we used evidence to elicit the reasons for this deaths, so that the solutions will be context specific and tailored to the particular environment where those deaths are occuring
“For us in Rivers state we have six Mamii LGAs , nationally we we have 172 local government areas “the Commissioner said.
Earlier in her opening remarks,Dr Oreh said the state government is prepared to work with the federal ministry of health and social welfare to check the rate of maternal mortality in the state.
She commended The Minister of Health and Social welfare Professor Ali Muhammad Pategi for driving the Mamii initiative across the country and expressed optimism that the programm will see to the end of maternal mortality in the country.
Also speaking the National Coordinator Nigeria health sector Renewal Initiative Dr Adam Ahmed said Rivers state is the last state among Mamii states in the country to host the team.
He said the team will visit the affected Local Government Areas with the view to interacting with the people on how to check the trend.
He expressed the hope that with continuous efforts, maternal mortality will be checked.
Also speaking the permanent secretary Rivers state Ministry of Health Professor Justinah Jumbo said the government is not leaving any stone unturned towards reduction in maternal deaths.
The permanent secretary said Governor Siminalaye Fubara is a health friendly Governor who is desirous in improving the quality of health of Rivers people.
John Bibor
The Christian Association of Nigeria (CAN) Rivers state has declared a one day fasting and prayer to seek divine intervention on the political crisis rocking the state.
The Association said this at a media briefing in Port Harcourt.
State chairman of the Association,Most Rev. Dokiboeriya B. Kaladokubo said the fasting and prayer which holds February 5th at the Ecumenical center Abonnema wharf was in furtherance of the Association peace, advocacy, good governance and political stability in Rivers state.
He said the Association has observed with disappointment the dangerous trend and and gradual descent of governance in Rivers state into uncertainty and near oblivion, adding that the trend has exposed Rivers citizens to insecurity, economic hardship, loss of livelihood and the destruction of lives and property.
Kaladokubo said the association has also watched with dismay the unfolding political crisis in the state, stressing “what we see today is not merely a disagreement among political actors,it is a dangerous drift that threatens the very foundation of governance, peace, security and the collective well-being of our people”
According to him,”as the custodians of the spiritual and moral conscience of Rivers state,we can not remain silent while the state is pushed steadily towards chaos, institutional breakdown and avoidable suffering
“We are not oblivious of the fact that Rivers state like some other states in the federation often experience tension between the Executive and the Legislature “adding”when disagreement escalate they can hinder governance, delay budgets ,erode public trust and impede peaceful, constructive development”
The Christian body stressed the need for parties involved in the conflict to seek for peaceful resolution, stressing that as Christians and children of God “we should seek the path of peace and reconciliation as Christ Himself taught us”it said
The Association further encourage the both arms of government to imbibe the spirit of forgiveness and prioritize good governance in Rivers state
“We also advised all the parties in these conflict to call their supporters to exercise restraint in all their utterances and de-escalate tension in the interest of peace in Rivers state ”
CAN also described as disturbing the role some elder statesmen and individuals in the state have played and continue to play in the crisis when they should have serve as voices of wisdom, restraint and unity
“Rather than guiding the process towards peace, some have taken sides,fueled division and encouraged instability becoming more dangerous than those currently holding power”,it said.
John Bibor
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