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TV Producers Laud ARCON Over Advertising Protection

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The Independent Television Producers Association of Nigeria (ITPAN) has commended the decision of the Advertising Regulatory Council of Nigeria (ARCON) to implement effective regulatory framework designed to protect advertising businesses in Nigeria.
ITPAN President, Mr Adeyinka Oduniyi, made the commendation in a statement  in Lagos.
ARCON had announced that it would commence the implementation of a policy to ensure a minimum of 75 per cent commulative local content of all advertising, advertisment and marketing communication materials with effect from January 1, 2023.
Oduniyi said this conforms with the Federal Government’s policy of developing local talent and achieving an inclusive economic growth for all sectors, including advertising.
According to him, this will spur job creation, inclusive growth and development of various sectors of the economy.
“It is with great excitement and relief that we receive the delightful news that the Federal Government, National Assembly and ARCON have finally decided on a more effective regulatory framework.
“This is to guide and protect the practice of advertising and its ancillary businesses in conformity with the best practices within the global advertising community,” he said.
He noted that ITPAN had long been an advocate and campaigner for urgent and critical policy interventions to save the practice and business of advertising in Nigeria.
He said before now, the advertising industry had recorded loss of about N120 billion annually to production of advertising, advertisements and marketing communication materials outside the country.
He noted that it was disheartening to know that the industry in Nigeria had all but collapsed with the attendant massive loss of jobs and weakened capacity to contribute to the country’s GDP.
“This has led to some of the core advertising agencies branching out into other areas of mass communications to stay afloat while hundreds of employees have lost their means of livelihood.
“Even those in the allied businesses of audio-visual productions, casting and modeling have had to move away into other fields of human endeavor just as training investments have continued to dwindle overtime.
“But with the recent development, it is the way to go in moving the industry forward,” he said.
Also, former President of ITPAN, Mr Femi Odugbemi said, “Our advertisers and agencies are investing locally generated money to develop the production industry in other countries which obviously do not need our generosity.
“It is therefore gratifying to identify with and fully endorse the noble determination of the ARCON, not only to stem the hemorrhage but to deliberately put in place a policy environment that will protect and encourage the rebuilding of a viable and sustainable advertising industry.
“This is for the overall good of our national economy, to the profit of the practitioners and for the cultural benefits of our people”.
Odugbemi said that at fruition, the new policy wiould put an immediate end to the acts of ferrying production of audio-visual advertisement materials to producers in foreign countries.
He explained that it would also discourage the use of foreign models and voice-over artistes, thereby returning the jobs to equally and even better skilled Nigerians.

“As a direct consequence, the very many lost briefs and jobs shall return while our languishing production equipment shall find opportunities for productive engagements.

“Business owners shall be encouraged to re-invest and re-employ those who have been redundant; new investors and investments shall be attracted to bring in funding opportunities that financial institutions can leverage.

“This bold commitment by the regulator and government deserves the total support and equal commitment of all stakeholders,organisations including ADVAN and other practitioners to bring the initiative to full fruition for our mutual benefits.

“We strongly recommend that ARCON must demand total compliance with this new policy regime in order that the sdvertising industry and its ancillaries may fully return to add value to our national desire to become big, strong and formidable.

“On our part, ITPAN hereby commits to engage with ARCON and other critical stakeholders to begin the rejuvenation process.

“This is by developing ideas and strategies, implementing strategic partnerships and business opportunities that can lead to a more prosperous and sustainable industry for Nigeria and its people,” he said.

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Yahaya Bello: Senator Hails EFCC’s Probe Of N80.2bn Fraud

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Senator representing Kogi Central Senatorial District in the National Assembly, Natasha Akpoti-Uduaghan, has commended the efforts by the Economic and Financial Crimes Commission, (EFCC) to apprehend and prosecute the immediate past governors of Kogi State, Alhaji Yahaya Bello, over an alleged N80.2 billion fraud.
This is just as she also hailed the EFCC chairman, Ola Olukoyede, for ceding 14 properties that were initially forfeited to the federal government to the government and people of Enugu State.
Reacting to Bello’s excuse for not honouring the EFCC’s invitation, the lawmaker emphasized the need for the commission to investigate other corrupt public officials to avoid the impression that their actions against former governor were meant to witch hunt him.
In a now-viral video, the EFCC chairman had claimed Belloh told him that a female senator (name withheld) allegedly gathered journalists to humiliate him anytime he was at the agency’s Abuja office for interrogation.
“I called Yahaya Bello, as a serving governor, to come to my office to clear himself. I shouldn’t have done that. But he said because a certain senator had planted over 100 journalists in my office, he would not come.
“I told him that he would be allowed to use my private gate to give him a cover, but he said my men should come to his village to interrogate him,” Olukoyede was quoted as saying.
But Senator Natasha in a statement signed by her Chief Press Secretary, Arogbonlo Israel and issued at the weekend in Abuja, reminded Yahaya Bello of the importance of respecting Nigeria’s laws and constitution, given his former position as the chief security officer of Kogi.
“I was surprised to hear that Yahaya Bello evaded the invitation from the EFCC, despite having served as Kogi’s former chief security officer. As a former governor, he should understand the importance of respecting Nigeria’s laws and constitution.
“It’s a well-known fact that ‘he who comes into equity must come with clean hands’. As such, I advise him to honour the invitation and clear his name while he still has the chance.
“I’d also like to take this moment to appreciate the diligence of the EFCC in handling the case so far. No Nigerian is above the law, and therefore the agency must see this case through to the end if they are to gain the trust of both Nigerians and the international community in the fight against corruption,” she said.

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Senate  Frowns Over Continued Depreciation Of Naira

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Worried over the  latest depreciation of the Naira against major foreign currencies, the Senate through its Committee on Finance, has  stated that the Legislature  is  exploring a range of policy options to mitigate the impact of Naira depreciation and foster economic stability in the country.
These, according to the committee, in a statement signed by its chairman, Senator Sani Musa (APC Niger East) and released yesterday, includes robust oversight of fiscal policies, engagement with key stakeholders, and the formulation of targeted interventions to support key sectors of the economy.
Senator Musa said the statement became necessary “to address the current state of the economy and the need for concerted efforts at tackling the instability and continuous depreciation of the Naira.”
This is even as he hoped that the “economic managers will adhere strictly to the norms and standards set by this administration to ensure that we achieve the desired outcomes in taking Nigeria to its economic growth and prosperity”, pledging the support of the National Assembly to the executive arm of government to achieve the set goals.
He, however, urged Nigerians to remain vigilant and resilient as they navigate these uncertain times, saying “together, we can overcome the challenges facing our economy and chart a path towards prosperity for all.”
The statement titled: “State of the Nation Economy and Naira Depreciation’, reads “The Nigerian economy is facing significant challenges, exacerbated by both internal and external factors.

“Despite efforts to stabilize and bolster economic growth, the numerous initiatives and bold but necessary steps and policy decisions taken by President Bola Tinubu, the persistent depreciation of the Naira against major foreign currencies has become a pressing concern.

“The recent depreciation of the Naira underscores the need for proactive measures to safeguard the stability and resilience of our currency.

“The Senate Committee on Finance is closely monitoring the situation and is committed to working collaboratively with relevant stakeholders to implement effective policies and strategies.

“It is imperative that we address the root causes of Naira depreciation, including but not limited to fluctuations in global oil prices, fiscal deficits, and structural imbalances in the economy.”

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WIW: Banigo Advocates Legislative Impetus

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The Senator, representing Rivers West Senatorial District at National Assembly Sen.Dr. Ipalibo Harry Banigo has advocated for legislative backings to enforce immunisation as a pre-condition for admission into nursing, primary and secondary schools in Nigeria.
Banigo made the assertion recently in a statement to commemorate this year’s week-long immunisation campaign in line with the World Health Organisation advocacy.
Banigo, a Harvard-trained Public Health personnel, explained that such legislation would strengthen the National Immunisation Policy in the administration of vaccines, saves lives, helps in the child normal growth, prevents serious illness and disabilities such as poliomyelitis .
The former Deputy Governor of Rivers State who is also the Chairman, Senate Committee on Health (Secondary and Tertiary), noted that Nigeria must attain at least, 90 percent vaccine coverage for all childhood and adolescence; stressing that a fully vaccinated child should have received BCG, Mussels and three doses of DTP and Polio .
She emphasised the need for collective efforts by stakeholders in the campaign against preventable diseases .
The theme for this year’s World Immunisation Week is “Humanly Possible: Saving Lives Through Immunisation” while the national theme is “Vaccine Works For All”.

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