Lifestyle

10 Music Business and Music Marketing Tips

Published

6 years ago

November 20, 2020

If you desire to do music full-time, then you have to approach music as a business. If you want to be successful in today’s industry, you must employ proven marketing and promotion strategies, use modern technology, and always treat music as a business.

Taking music as a business will make you always wary of competition because it is easy to substitute in business. Read on to learn other strategies you can employ in your music business.

Make great music

Making great music results in a shift in the music career as it gives it a positive direction. With good music, music starts being profitable, you garner a large loyal fan base and realize recognition from various chats. In music, you compete for people’s attention and recognition. You should go beyond your comfort zone to ensure you write good music.

Strategic moves

Avoid making weak moves. If fans start to lament on your level of creativity, outsource lyrics from songwriters. This strategy ensures that fan satisfaction comes first, and they are set to be entertained with each release.

Fans have long memories, so always make sure your songs are up to standard before releasing them. Always work hard and employ unmatched strategies, including the options to convert m4a to mp3 to ensure you stay at the top and relevant. Converting files is easy and it ensures that you have the right format to play whenever you need.

Target businesses

After taking music as a business, focus on building good relationships with other businesses rather than reaching out to fans. These other businesses include radio presenters, event organizers, TV stations, DJs, established musicians, and websites covering the same genre that you have specialized in. Making your music reach out to the target audience is more important than making fans one by one.

Gigging

Gigging helps raise awareness of musicians’ brand, generates money, and builds strong relationships with the audience. Gigs contain two types of audience that should be on your wishlist, die-hards of other musicians and general fans.

The easiest of the bunch to sway is the general genre fans but the other group of fans requires solid reasons so that they can switch their allegiance. This can be achieved by providing consistent quality music. Gigging also improves artists as performers and leads to relevant exposure.

Regular posts

New content is generated and posted every day. It is hard to stay on top if you do not post enough content for the ever-wanting consumers out there. Regular posts are aimed at keeping existing fans entertained and getting new fans in the process.

In online video sharing platforms like YouTube, frequent content updates are rewarding. Having much content there and a loyal fan base results in huge payouts in the form of royalties.

Having a personal website

Other than posting your songs on social media and online video-sharing platforms, having your website ensures that your fans have an all-in-one place where they can find your content. Keeping fans updated is of great essence. This is easily achieved by having a website that keeps fans informed of your next gigs, new development, what to expect next, and when there is new content available.

Mailing list

Newsletters are the most convenient way to communicate with fans. On your website, prompt fans to leave their email address. These email addresses will be used to share appropriate messages with fans, act as reminders, and share any other development in your career.

Publicist

Having a publicist that works in conjunction with you is very beneficial. Most successful artists work with a publicist. The publicist is responsible for media engagement, special event organizing, and creating stories about your music that news-mongers will be eager to hear.

A competent publicist should help you get attention from the media, resulting in interviews and even better, getting featured in magazines and shows.

Tour of your content creation

Record behind-the-scenes clips and share them with interested parties via your website, social media, and online video-sharing platforms. Fans are always curious about how their favorite music came into existence. Behind-the-scenes include clips of you while writing your song’s lyrics, live recordings, and even scenes from the official video.

Role definition

For those in bands, define roles for each member. These roles may include content creation, marketing, social media handle management, and posting updates. To avoid being overwhelmed, solo artists should secure a team who will deal with other roles, in turn, leaving him/her with humble time to be creative and deliver great content.

When artists decide to venture into music as a business, it doesn’t end with good music production alone. Good music is accompanied by marketing and promotions. Good marketing strategies and proven promotion methods result in more revenue, expanded recognition, and may even result in endorsements from companies.

Health

Benefits of Sleep to Health

Published

3 days ago

May 27, 2026

The Tide

Many people take good sleep for granted. The pressure of engagements and unfinished tasks can take huge lumps away from our daily required rest.

Sometimes, the pace of modern life barely gives us time to stop and rest. It can make getting a good night’s sleep on a regular basis seem like a dream.

But sleep is as important for good health as diet and exercise. Good sleep improves your brain performance, mood, and health.

Not getting enough quality sleep regularly raises the risk of many diseases and disorders. These range from heart disease and stroke to obesity and dementia.

There’s more to good sleep than just the hours spent in bed, says Dr. Marishka Brown, a sleep expert at NIH. “Healthy sleep encompasses three major things,” she explains. “One is how much sleep you get. Another is sleep quality—that you get uninterrupted and refreshing sleep. The last is a consistent sleep schedule.”

People who work the night shift or irregular schedules may find getting quality sleep extra challenging. And times of great stress—like the current pandemic—can disrupt our normal sleep routines. But there are many things you can do to improve your sleep.

Sleep for Repair

Why do we need to sleep? People often think that sleep is just “down time,” when a tired brain gets to rest, says Dr. Maiken Nedergaard, who studies sleep at the University of Rochester.

“But that’s wrong,” she says. While you sleep, your brain is working. For example, sleep helps prepare your brain to learn, remember, and create.

Nedergaard and her colleagues discovered that the brain has a drainage system that removes toxins during sleep.

“When we sleep, the brain totally changes function,” she explains. “It becomes almost like a kidney, removing waste from the system.”

Her team found in mice that the drainage system removes some of the proteins linked with Alzheimer’s disease. These toxins were removed twice as fast from the brain during sleep.

Everything from blood vessels to the immune system uses sleep as a time for repair, says Dr. Kenneth Wright, Jr., a sleep researcher at the University of Colorado.

“There are certain repair processes that occur in the body mostly, or most effectively, during sleep,” he explains. “If you don’t get enough sleep, those processes are going to be disturbed.”

The most recognizable effect of sleep is on the brain. It clears and refreshes the mind and helps us to think without pressure.

By: By Kevin Nengia

Health

FG Launches Initiative To Combat Malnutrition Among Children

Published

2 years ago

October 9, 2024

The Tide

The Federal Government has begun a scheme to battle malnutrition in children.
Tagged, “Nutrition 774 Initiative”, the programme was unveiled by Vice President Kashim Shettima as it falls within a framework for the Federal Government’s comprehensive vision for a nationwide nutrition programme to address malnutrition and food insecurity in Nigeria.
The proposed programme, “Nutrition 774 Initiative,” aims to improve nutritional outcomes across all 774 local government areas (LGAs) in the country.
Speaking yesterday during a roundtable with development partners at the Presidential Villa, Abuja, VP Shettima said the initiative aligns with President Bola Ahmed Tinubu’s broader focus on food security and availability across Nigeria.”The priority with which His Excellency, President Bola Ahmed Tinubu, has pursued food availability has gone hand-in-hand with our commitment to eradicating malnutrition.
“Our aspiration as a nation goes beyond the mere abundance of food in our barns and warehouses. We cannot claim victory unless there is certainty that each household across Nigeria has access to the preferred and prescribed diets essential for a healthy life,” the vice president stated.
It would be recalled that the 144th meeting of the National Economic Council (NEC) had in September endorsed the Nutrition 774 programme as a primary platform for combating malnutrition within Nigerian communities.
The council encouraged development partners to provide financial and technical assistance to support this initiative.

Health

Banigo Canvasses E-Health Devices For Nigeria’s Healthcare Dev

Published

2 years ago

July 24, 2024

The Tide

The importance of e-Health devices and digital health solutions in improving Nigeria’s healthcare system has been emphasised by Senator Ipalibo Harry Banigo, Chairman of the Senate Committee on Health, Secondary and Tertiary.
She also stressed that health is a multilayered activity and a multisectoral collaboration that requires legislators to work together to provide legislation, implement policies, and track funds effectively.
Banigo, who represents Rivers West Senatorial District in the National Assembly, made these remarks at the 5th Annual Legislative Summit on Health in Abuja, themed “Improving Legislative Stewardship and Accountability for Universal Health Coverage.”
She highlighted the potential of eHealth devices, especially given Nigeria’s large population and limited healthcare professionals.
“We can develop platforms that can be accessed through simple phones, even in remote villages, to provide health education and interventions,” she said.
“We are not talking about highfalutin things; we are talking about what will impact communities at the grassroots level, particularly pro-poor initiatives that will benefit vulnerable populations.”
Banigo also emphasized the importance of accountability and effective care, encouraging legislators to share knowledge, engage in peer reviews, and exchange information to achieve better health outcomes.
She recalled the cholera outbreak, where basic health education and interventions could have been delivered via mobile phones, preventing preventable deaths.
The 5th Annual Legislative Summit on Health brought together federal and state legislators, the Coordinating Minister of Health and Social Welfare, Prof. Muhammad Pate, the World Health Organisation’s representative in Nigeria, Dr. Walter Mulombo, and other dignitaries.