Business
e-Commerce: CPC, Online Marketers Set Up Guiding Principles

The Consumer Protection Council (CPC) and senior management of online marketing companies in Nigeria have set up five guiding principles to regulate the operation of e-commerce in the country.
The Director- General of CPC, Mr Babatunde Irukera, said this yesterday in Abuja, while addressing newsmen at the end of a meeting between both parties.
Irukera said that the meeting was held in view of the dramatic rise in e-commerce in Nigeria, with global online shopping reaching 2.29 trillion dollars in 2017, but with 70 per cent of Nigerian consumers worried about the safety of their transactions.
He said that the principles were considered vital to the protection of consumers in the industry and relevant to business guidance and a regulatory framework.
According to Irukera, the council and the online marketing companies mutually agreed to abide by the said principles.
“Online marketers recognise that a dedicated customer service apparatus, which is an indispensable corollary of e-commerce is required to ensure engagement and a complaint resolution process which is not burdensome to the customer.
“Online market platforms recognise the importance of full frank and complete disclosures of any terms, conditions, exceptions or restrictions on products marketed on their platforms.