Business
Etisalat Unveiles 2015 Nigeria Idol Five
Etisalat has an
nounced its headline sponsorship of the hit music reality show, Nigeria Idol 5.
Director, Brand and Experience, Etisalat Nigeria, Enitan Denloye announced this at a media launch held at Ikoyi, Lagos at the weekend.
Denloye who spoke with The Tide source further said that the sponsorship of the competition for five consecutive years reflects the company’s commitment to Nigeria youths.
“As a company, we are congnizant of the importance of connecting with all our customers and we recognize that music and entertainment resonate with the youth who are a key market segment for us” he said.
According to him as a company, sponsoring Nigerian Idol was its way of helping thousands of musically gifted musicians to live their dreams.
He explained that in 2015, Etisalat would raise the bar of their shows as they were so much in search of music talents that stand out.
“We want to see young and dynamic talent bring out creativity and originality into music” he said.
He concluded that Nigerian Idol has grown steadily in popularity especially among the youth since inception even as he said the winner of the 2015 edition will five away a brand new Suv and a 7.5 million cash prize amongst others rewards.
Business
Kenyan Runners Dominate Berlin Marathons
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.
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