Agriculture
TGI Introduces Big Bull Gold In Consumer-Friendly Packs
Tropical General Investment (TGI) Group, makers of Big Bull Rice, have introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes.
According to the company, the introduction of Big Bull Gold was a move to cater for the evolving needs of consumers.
Chief Marketing Officer, TGI Group, Probal Bhattacharya, stated that the introduction of Big Bull Gold in consumer-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
“We are delighted to introduce Big Bull Gold in new consumer-friendly packaging. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
Executive director, TGI Group, Deepanjan Roy, said the company has always prioritised quality and customer satisfaction.
“With the introduction of Big Bull Gold in consumer-friendly packaging, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer-friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers”, he said.
In a statement, the company said, ‘‘Big Bull Rice is Nigeria’s foremost parboiled rice. Big Bull Rice is premium milled, stone-free, with an excellent swelling index that retains the natural taste and texture of goodness from the Nigerian soil.
“An absolute cooking delight with the best texture, uniform size, and shape; each grain is highly nutritious, rich in B Vitamins, Iron, Dietary Fibers, and Protein, with a low Glycemic Index for healthy consumption.
‘‘Big Bull Rice is the ideal choice for a great-tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice, and many more. Available in various consumer-friendly pack sizes nationwide.
“Using the same unique qualities that catapulted Big Bull Rice in the Nigerian market to become Nigeria’s foremost homegrown parboiled rice, TGI Group is introducing Big Bull Gold, an absolute cooking delight with exceptional quality, making premium quality parboiled rice more accessible for all pocket sizes.
‘‘Consumers are pleasantly delighted as Big Bull Gold recently showed up in the market in a Gold premium pack—the colors of royalty making it the top choice for discerning consumers who seek premium rice for their rice meals.
“Big Bull Gold offers great value in quality, taste, health, and affordability with a new look and enhances its premium positioning, shelf presence,
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FG, Ogun Distribute Inputs To 2,400 Farmers
Federal Government and the Ogun State Government, on Wednesday, distributed farm inputs to farmers as part of effort to address food security challenge.
The State Director, Federal Ministry of Agriculture and Food Security, Dr. Toyin Ayo-Ajayi, during the flag-off ceremony of Inputs Redemption Under The National Agricultural Growth Scheme-Agro Pocket (NAGS-AP), in Ogun State, disclosed that beneficiaries of the gesture were primarily rice, maize and cassava farmers across the State.
Ayo-Ajayi commended the Ogun State Government for partnering with the government at the centre for the effort in supporting farmers with inputs that would bring about yieldings for local consumption and likely exportation.
She noted that government is supporting rice, cassava and maize farmers with inputs worth N212,000; N189,000 and N186,000 respectively.
The Permanent Secretary in the State Ministry of Agriculture, Mrs Kehinde Jokotoye, who represented the Commissioner in the Ministry, Bolu Owotomo, stated that traditional farmers are critical in food production, hence the need to encourage and support them with inputs that would bring about desired results during harvesting.
Owotomo said: “Let us make good use of this opportunity, so that the success of this phase will make farmers benefit more from the state and federal governments of Nigeria.”
Earlier, State Coordinator, Federal Ministry of Agriculture and Food Security, Dr. Oluwatoyin Ayo-Ajayi, appreciated the present administration for partnering with the federal government for the initiative, adding that the programme is designed to support farmers at the grassroots level in cassava, rice and maize with inputs such as, seeds, pesticides, herbicides and fertilizers, to boost their production and enhance their livelihood.
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