Sports
Globacom Unveils Amusan As New Ambassador
Telecommunications services provider, Globacom, has unveiled current African, Commonwealth and World 100m hurdles champion, Tobi Amusan, as its latest brand ambassador.
Tobi became the first Nigerian world champion in an athletic event, when she won the gold medal in metres hurdles at the 2022 World Athletics Championships. She set a new world record of 12.12 seconds in the semifinal, and followed this up with 12.06 seconds (wind aided) in the final to take the gold medal.
Speaking at the event, Globacom’s Regional Manager, Sales, Lagos, Lawrence Odediran, said the company’s decision to make Amusan its ambassador was not just to reward her for her sterling accomplishments, but also to help the growth of sports in Nigeria. Odediran also said the endorsement would encourage the country’s teeming youths to aspire toward realising their dreams by looking up to the new ambassador as mentor.
“At Globacom, we are very proud of what Tobi Amusan has achieved in her athletics career. She is an embodiment of the Nigerian spirit of resilience, hard work and enterprise, which enabled her to excel irrespective of the enormity of the challenges she encountered in her quest for success. These are qualities that Globacom identifies with,” Odediran stated.
He explained that Amusan has become a testimony to the famous saying by Malcolm X that “the future belongs to those who prepare for it today,” adding, “she prepared very hard in the previous years and today belongs to her.
“Tomorrow is also waiting for other determined Nigerian and African youths who begin their preparations today. We, therefore, urge them not to be discouraged by present challenges, but to continue to strive to realise their dreams.”
The Bayelsa State government, yesterday, announced that the marathon will be held on Saturday, April 4, 2026.
The inaugural race is owned by the Bayelsa State Government and will be organised by Nilayo Sports Management Limited, a sports management company.
Under the theme “The Reveal,” the race represents a bold unveiling of Bayelsa’s immense human and cultural potential to the international community, inviting the world to witness the resilience, grit, and talent rooted in the heart of the Niger Delta.
According to the organisers, the race will be flagged off at 9:30 a.m., at the Opolo Roundabout, guiding participants through a carefully designed 10-kilometre route that highlights the scenic beauty and vibrant atmosphere of Yenagoa.
The course will culminate at Peace Park Square, where athletes will cross the finish line into a grand celebration of endurance, unity, and community spirit.
To elevate the experience for runners and spectators alike, the finish venue will host a high-energy post-race concert featuring performances from top A-list artistes, blending sport and entertainment in a festival-style atmosphere.
The organisers directed all registered participants to collect their race bibs and kits at the designated Peace Park Square between March 30 and April 3, 2026, from 9:00 a.m. to 4:00 p.m. daily.
The race, according to them, is currently on track for World Athletics accreditation, underscoring the commitment of both the Bayelsa State Government and Nilayo Sports Management Limited to delivering an event that meets the highest global standards.
The Director General of the National Sports Commission (NSC), Bukola Olopade, on Friday continued the Commission’s nationwide appreciation tour with a visit to Abeokuta, where outstanding junior athlete, Majekodunmi Afusat Bisola, was presented with a cheque of N3 million.
The presentation forms part of the NSC’s initiative to recognise and reward exceptional junior athletes who distinguished themselves in 2025 and contributed significantly to Nigeria’s medal haul.
Majekodunmi delivered an impressive run of performances on the track. At the last edition of the National Sports Festival, she stormed to gold in the 400m and the 4x400m relay. She replicated the double triumph at the Confederation of African Athletics (CAA) Junior Championship, in Abeokuta, before emerging as one of the standout stars at the African Youth Games in Luanda, Angola.
Speaking during the presentation, Olopade explained that the Commission deemed it necessary to extend financial appreciation to grassroots athletes after elite performers had earlier received grants running into thousands of dollars.
“A few weeks ago, after paying grants to our elite athletes, we agreed tthere was a need to also appreciate these young, budding talents who made Nigeria proud last year,” he said.
He disclosed that of the 376 medals recorded by Nigerian athletes in 2025, more than 200 were won by grassroots talents, underscoring the importance of sustained investment in youth development.
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