Telecommunications services provider, Globacom, has unveiled current African, Commonwealth and World 100m hurdles champion, Tobi Amusan, as its latest brand ambassador.
Tobi became the first Nigerian world champion in an athletic event, when she won the gold medal in metres hurdles at the 2022 World Athletics Championships. She set a new world record of 12.12 seconds in the semifinal, and followed this up with 12.06 seconds (wind aided) in the final to take the gold medal.
Speaking at the event, Globacom’s Regional Manager, Sales, Lagos, Lawrence Odediran, said the company’s decision to make Amusan its ambassador was not just to reward her for her sterling accomplishments, but also to help the growth of sports in Nigeria. Odediran also said the endorsement would encourage the country’s teeming youths to aspire toward realising their dreams by looking up to the new ambassador as mentor.
“At Globacom, we are very proud of what Tobi Amusan has achieved in her athletics career. She is an embodiment of the Nigerian spirit of resilience, hard work and enterprise, which enabled her to excel irrespective of the enormity of the challenges she encountered in her quest for success. These are qualities that Globacom identifies with,” Odediran stated.
He explained that Amusan has become a testimony to the famous saying by Malcolm X that “the future belongs to those who prepare for it today,” adding, “she prepared very hard in the previous years and today belongs to her.
“Tomorrow is also waiting for other determined Nigerian and African youths who begin their preparations today. We, therefore, urge them not to be discouraged by present challenges, but to continue to strive to realise their dreams.”