Nation
FG Partners Firm On Local Content In Movie Industry
The Minister of Information and Culture, Alhaji Lai Mohammed, has reiterated the Federal Government’s commitment in building the capacity of the nation’s citizenry through local content in the movie industry.
Mohammed stated this shortly after a close door interactive session with a delegation from Amazon Prime Video and agencies under the Ministry of Information and Culture, in Abuja, on Wednesday.
Amazon Prime Video is charged with the responsibility for regulation of content creation as well as protection and censoring of films.
Also in attendance were the Nigerian Film Corporation, National Broadcasting Commission, National Film and Video Censors Board, Advertising Practitioners of Nigeria (APCON), among others.
Briefing journalists, the minister said he was into talks with the company on capacity building for quality local content in the nation’s fast growing movie industry.
According to him, the Federal Government is collaborating with Amazon Prime Video, a subscription based streaming company, to empower youths through training on local content, to employment opportunities.
“We also discussed that, yes, we are a great film country, but we need more of capacity building; we need more of long-term investment on individuals”, he said.
Mohammed said when quality content are produced and streamed, it would create wealth for upcoming artists who would be encouraged to create more films, thereby creating more jobs and revenue for government.
The minister said that Nigeria was expected to produce 50 films weekly but with emphasis on quality and not quantity.
“We look forward to the collaboration with Amazon, we do not want a situation whereby Amazon will just come here, take our content and go with it.
“We want Amazon to also contribute to the growth of the industry in terms of capacity building and in terms of transferring technology to our people”, he said.
The minister further revealed that Amazon would be launching its services in August.
Earlier, Amazon Prime Video’s Director and Head, Worldwide Major Studio Licensing Strategy, AyannaLonian, said the negotiations would touch on how to showcase the best content from Nigeria.
Lonian said this would be done alongside supporting development of capacity of the local film producers and upcoming artists.
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