Business
Developer Urges Diversification In Real Estate
A real estate practitioner and developer, Soji Adebanjo, has stressed the need for real estate companies and practitioners to adopt diverse development approach and roll out products in line with the need of existing target markets.
He said that time has come when real estate developers must take a deeper analysis and research to determine what works and what doesn’t, as well as assess the need within their environment.
Adebanjo, who is the Chief Executive Officer of UT Finance and Properties Limited, made this known while interacting with aviation correspondents, recently.
He explained that new challenges that have emerged, including the Covid-19 pandemic had made it imperative for practitioners to look inward and assess the need in their immediate environment.
“If due to the impact of the Covid-19 pandemic, office development is not as buoyant as it used to, you reduce the square meterage that you put out in the market and see what residential and other development types have to offer.
“You must study your market and environment to ensure that you keep on going in the business. Standard of living in our environment has reduced, and many can hardly afford the basics.
“Currently, smaller units such as studio apartments; one-bedroom and self-contained apartments are selling out faster, because many people do not have money in their pocket”, he said.
Adebanjo hinted of his company’s plan to start a retail real estate in Port Harcourt for low income earners.
“We are delving into medical real estate as well as boutique shopping malls. We have just commissioned a block of residential apartments in Parkview, Ikoyi and are about to start our development for young professionals which consists of one-bedroom and two-bedroom apartments in Ikeja.
“Our most ambitious is a residential estate coming up in Abuja which makes up the majority of our residential offerings for low and medium income earners
“We are going to replicate same in Port Harcourt, and our firm is considering retail real estate as an important part of its activities.
“Through our diversification strategy, we have built a block of lock-up shops in Egbeda in mainland Lagos, and following the success of the Egbeda shops, we will be kicking off another similar development in Abule Egba, also in mainland Lagos”, he said.
By: Corlins Walter
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