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NFF, MTN Partnership Deal Excites Board Members – Pinnick

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There was so much excitement among members of the Nigeria Football Federation (NFF) on Friday at the Merriot Hotel, Ikeja. The NFF board members and other stakeholders had gathered at the hotel to unveil yet another sponsorship deal for the country’s football.
Tidesports source reports that a day earlier, the federation had unveiled a pact with the country’s largest airline, Air Peace, which is now the official airline of Nigerian football.
The NFF President, Amaju Pinnick explained that the NFF has an existing pact with oil and gas outfit, AITEO, GAC Motors, Zenith Bank, and Nigerian Breweries, among others. However, Pinnick, believes that the deal with MTN is a game-changer.
According to Pinnick, who was accompanied to the event by NFF’s Second Vice President, Shehu Dikko, Chairperson of the Nigerian Women Football League (NWFL), Aisha Falode, who was compere on the day, and Chairman, Senate Committee on Sports, Obinna Ogba, Nigerian football has long been yearning for marriage with MT.
“This is one of the most sought-after partnerships in African football and we are very excited about it.
“We believe that in carrying out sustainable sports development, you need a company that has gone through all levels of growth. That is MTN.
“When we came into the NFF board, all our existing partners were exiting from their contracts. We had to start from scratch and now we can look back in excitement because of where we are now.
“We are not done yet. We want to see Nigerian football achieving 90 per cent financial independence… we have gained so much respect in the world.
“We are glad that as we start our Qatar 2022 World Cup journey, MTN is starting with us,” he said.
Pinnick, who disclosed that the deal is worth N500 million yearly and graduates by five per recent yearly, added that there are other values that cannot be quantified easily. He pledged that NFF would work hard to ensure the partnership worked to everybody’s benefit.
“This is the starting point. Since MTN is now into Nigerian football, the next step is to see how we can get them into the league.”  he said.
Earlier, MTN’s Chief Operating Officer, Karl Toriola, described his company’s ‘growing relationship with Nigeria’s dynamic football ecosystem’ as an honour to invest in and support a platform that unites Nigerians.
 “Football is a unifying national obsession. It brings people together, breaks down boundaries, creates conversations, and inspires. We are privileged to have this opportunity to partner with the NFF and to be able to support all Nigeria’s national football teams over the next three years,” Pinnick said.

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Amb. Cole Pledges To Partner Rivers SWAN On Sports Dev. 

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A philanthropist and sports enthusiast, Amb. Joe Cole, has pledged to partner with the Sports Writers Association of Nigeria (SWAN) Rivers State Chapter with the purpose of developing sports in the state. 

He urged sports writers in the state to look beyond immediate and economic benefits and do their professional job as journalists, saying most players came to the limelight through the reportage of sports writers. 

Amb. Cole, who is also director of planning, research, and statistics at the Niger Delta Development Commission (NDDC), said this on Tuesday when the executive of the Sports Writers Association of Nigeria (SWAN) Rivers State Chapter paid him a courtesy visit in Port Harcourt. 

According to him, he will partner with SWAN for the forthcoming table tennis tournament for secondary schools in the state. 

“For me in recent times, sports journalists in the state are not doing enough, but I urge you to do more and look beyond immediate and financial benefits. 

It is on record that notable footballers in Nigeria,mostly from Rivers State, that are doing well internationally are being exposed by sports writers through their reportage, so I will ask you people to go back to those days. 

“However, I am unaware that the political and economic situation is adversely affecting every sector’s smooth operations,” Amb. Cole said. 

He thanked SWAN for the visit and recognizing his little contributions in sports development and pledged to do more in his capacity. 

Earlier, the chairman of SWAN in the state, Cyril Dum Wite, expressed the appreciation of the association for accepting to partner with SWAN in the forthcoming table tennis tournament to be organized by the association. 

He commended him for sponsorship of various football tournaments, as this will discover hidden talents and curb youth restiveness to a large extent. 

Dum Wite disclosed that the association in the state would take a special day to officially recognize Amb. Joe Cole for his contributions towards sports development and urged other meaningful individuals to emulate him. 

 

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Nigeria, NFL Launches Grassroots Football Dev. Nationwide 

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Nigeria has launched a nationwide grassroots flag football development initiative in partnership with the National Football League (NFL) and Browns Nigeria as part of efforts to promote youth development and expand participation in the sport across the country.

The programme, tagged “One Ball. One Flag. One Future,” is being spearheaded by the Nigeria American Football Association (NAFA) and will be officially unveiled in Lagos on Wednesday.

According to NAFA, the initiative will involve the distribution of 2,000 footballs and 5,000 flag kits to schools, educational institutions and community organisations nationwide to increase access to flag football and establish a structured pathway for youth development through sports.

NAFA described the rollout as a major milestone in building a sustainable American football ecosystem in Nigeria, where the sport is still at a developmental stage compared to football and basketball.

The association said the programme extends beyond equipment distribution and is aimed at fostering leadership, discipline, teamwork, confidence and resilience among young Nigerians.

Speaking on the initiative, NAFA Chief Executive Officer and Founder, Babajide Akeredolu, said the programme is designed to create opportunities for young people across the country.

“‘One Ball. One Flag. One Future’ is about more than equipment distribution. It is about access. It is about possibility. It is about ensuring that a child in any community across Nigeria can discover a sport that teaches leadership, teamwork, discipline, confidence and resilience,” he said.

Flag football, a non-contact version of American football, has witnessed growing global popularity and is set to make its Olympic debut at the 2028 Los Angeles Games, a development that has boosted international investment in youth-focused programmes.
NAFA said the initiative would serve as the foundation for long-term development programmes at primary, secondary and tertiary education levels.

The association outlined several participation pathways, including the K-12 Flag Football Development Programme, the Nigeria Secondary School Flag Football League (NSSFFL), and the Nigeria Collegiate Flag Football League (NCFFL).

The programme also features the Gridiron Gems Girls Development Initiative, which aims to increase female participation in the sport, alongside talent identification and athlete development schemes.

According to NAFA, the objective is to create a sustainable ecosystem for athletes, coaches and officials while integrating flag football into Nigeria’s educational and community structures.

The launch event is expected to attract government officials, sports administrators, education stakeholders, youth leaders and development partners.

Organisers said the partnership with the NFL and Browns Nigeria reflects a broader strategy to expand flag football across Africa through grassroots investment, institutional collaboration and structured development programmes.

They added that the initiative is expected to strengthen youth engagement in sports while creating new opportunities for leadership development and community participation nationwide.

 

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“Expect An Improved Warri Stadium” 

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When completed, the Warri City Stadium, which is being re-modelled by the Delta State government might “compel” some African countries to use it in prosecuting their CAF and continental matches soon, so says the contractor handling the project, Olanrewaju Adeleke.

The stadium is expected to be completed in September this year.

Speaking with The Guardian, yesterday, Adeleke, who is the Managing Director of Peculiar Consults, stated that
apart from an upgraded FIFA-standard hybrid grass surface and complete underground drainage system, the Warri Stadium is also designed with an advanced nine-lane tartan track (World Athletics standard), an Olympic-sized swimming pool, and a brand new indoor sports hall. There are also a basketball court, volleyball court, tennis court, and two dedicated practice pitches.

Other features in the new Warri stadium include advanced security and surveillance systems covering the interior and surrounding areas.

“Going by the work we have done so far, I am sure the stadium will be ready by September this year,” Adeleke said. “And it will be the new sports destination for many African countries because of the quality of both the playing turf, which is of FIFA standard, and other aspects of the complex. We have some West African countries playing their CAF and continental matches in far away Morocco and South Africa. But all that will change when we complete this Warri City Stadium.”

Adeleke said that the stadium’s playing turf, which used to be waterlogged, has been ‘raised’ to three layers.

“As we speak, it rains on daily basis here in Warri, but you won’t see a single drop of water on the pitch because of the concrete job we did underneath. Presently, the playing turf is on three layers, and it was done to FIFA specification. The dream of Delta State Government is to elevate Warri Stadium to world-class standard and that is what we have done,” he said.

The new stadium complex, which will see the capacity increased from 17,000 to 20,000 spectators, will feature an upgraded, FIFA-standard hybrid grass surface and a complete overhaul of underground drainage systems.

Adeleke said: “As a contractor, we allow our jobs to speak for us. The Warri Stadium is the first we have done in Nigeria. We are also handling the re-grassing of Teslim Balogun Stadium in Lagos, and we have secured the contract to handle two stadia in Bayelsa State. We might also re-grass the Stephen Keshi Stadium in Asaba. By the time we complete these five stadia, Nigeria will be moving close to countries like Morocco and South Africa in terms of stadia with FIFA-standard hybrid grass surface.”

 

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