Politics
‘Engage Media On Voters’ Mobilisation, Membership Drive’
The National Institute for Policy and Strategic Studies (NIPSS), Kuru in Plateau, has advised political parties to embrace the use of media, especially social media for voters’ mobilisation and membership drive, ahead of 2023 general elections.
NIPSS Director-General, Brig.-Gen. Chukwuemeka Udaya gave the advice at a workshop on Enhancing Political Parties Visibility in Social and Mainstream Media on Wednesday in Abuja.
Udaya, represented by NIPSS Director of Research, Prof. Pam Dung Sha, described the media, both conventional and social as important instrument for parties in recruiting members and for sharing ideas of national and international importance.
He advised that ahead of 2023 elections, for political parties to cover more ground for mobilisation and engagement of electorate with less resources, they needed to use the media.
He said that only a few political parties were taking advantages of social media in spite of its enormous opportunities for election strategies and voters’ mobilisation in the country.
“It is a truism that the dynamic nature of information communication technology in the global space has brought about a paradigm shift in nearly every facet of human endeavour, and the political process is no exception to this development.
“The media has become a strategic choice of communication for political engagement globally, most especially during election campaigns.
“The role which social media played during the 2015 and 2019 General Elections in Nigeria was remarkable.
“Evidence from baseline studies by the political parties’ leadership and policy development centre of NIPSS in 2018 indicated that most political parties in Nigeria were not very effective in the use of social and mainstream media to enhance their visibility.
“This indeed deprived and are still depriving them of the great opportunity to recruit members as well as adequately engage with the electorates on critical issues of governance and national development.
He described the workshop as part of the ongoing activities by the NIPSS-PPLPDC under EU-SDGN to discuss and address the concern.
Udaya said that the workshop which was organised for national publicity secretaries and ICT/social media desk officers of political parties, was designed as part of efforts to strengthen political parties and the party system in the country.
“The workshop will equip participants with skills and knowledge on the development of content for a functional and interactive website; an effective and vibrant media management units as well as social media platforms such as Facebook, Twitter, Instagram, among others.
“Overall, it will present an opportunity for national publicity secretaries and ICT/social media desk officers of political parties toenhance the visibility of their political parties in the mainstream and social media,” he said.
The National Chairman, Inter-Party Advisory Council (IPAC), Dr Leonard Nzenwa, said that the Independent National Electoral Commission (INEC), political parties, media and security agencies played key roles on how elections were conducted in Nigeria.
He advised parties to be conscious of the fact that while the social media was easy to use and cost effective, it could also be misused especially for fake news.
Nzenwa said while both the social and mainstream media had their challenges, there was need for political parties to balance the usages and contents.
He advised parties to exploit the benefits of social media to sell their manifestos, mobilise voters’ support and things that would help them to win elections.
Nzenwa commended the organisers of the workshop, adding that it was a great opportunity that must be harnessed by political parties.
Senior Election Expert, with European Centre for Electoral Support, Dr Ishiaka Yahaya, said while speaking with newsmen that the workshop was to expose political parties officers to the benefits of using the social media to project their activities and programmes.
“The world is fast changing. We are moving away from traditional media to social media and the political parties which are trying to mobilise members cannot afford to neglect this innprojecting their activities and programmes.”
The Workshop was organised by Political Parties’ Leadership and Policy Development Centre, in collaboration with European Centre for Electoral Suppor, Premium Times Centre for Investigative Journalism and BBC Media Action.
Politics
Don’t Risk Your Legacy, Citizen Begs Jonathan Against 2027 Presidential Race
In a letter titled, “An Open Letter to Former President Goodluck Jonathan,” the observer said Dr Jonathan should be careful not to allow himself to be drawn into partisan calculations driven by ambition rather than national interest.
He cautioned the former president against allowing himself to be used by what he described as desperate political interests.
“I believe this is the time to protect the good name and legacy you have built over the years. You should not allow yourself to be used by desperate political elements who may be more interested in their own ambitions than in the future of Nigeria,” the letter read.
The Social Commentator further warned Dr Jonathan to be wary of those advocating for his comeback, claiming many of them were previously opposed to his administration.
“Many of those calling for your return today were your antagonists, those who frustrated your government back then. You should be careful not to become a pawn in a game designed by others or else they will stain your white with their ‘roforofo’,” he said.
He maintained that Dr Jonathan’s legacy remains defined by his decision to concede defeat in 2015, which he described as a landmark moment in Nigeria’s democratic history.
“Your legacy was built through years of public service and your decision to put the country’s peace above personal ambition at a critical moment in Nigeria’s history. That legacy should not be put at risk because of the desperation of a few politicians,” he added.
Mr Adenuga also alleged that some of the promoters of Dr Jonathan’s return have lost credibility in the public space.
“The truth is that some of the people pushing you to contest have already damaged their own reputations. They should not be allowed to stain your legacy with their soiled hands. What they could not achieve on their own should not be pursued through your name and goodwill,” he stressed.
He concluded by urging the former president to remain above political manoeuvring and protect his place in history.
“History has been kind to you. Preserve that honour and remain above the political games of those who want to use your name for their own purposes,” he wrote.
Recall that former President Goodluck Jonathan recently emerged as the presidential candidate of the Kabiru Turaki-led Interim National Working Committee of the Peoples Democratic Party (PDP) following a special convention held in Abuja, where delegates ratified his nomination ahead of the 2027 general elections.
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