Sports
IAAF Unveils New Name, Logo, Now ‘World Athletics’
The International Association of Athletics Federations (IAAF) has unveiled a new name and logo, ‘World Athletics’, saying it will make the sport more accessible to wider audience.
A statement by the association released to the media in Ilorin, yesterday said that the new name was approved by the IAAF Council at its 217th meeting in Monaco.
“The new name, ‘World Athletics’, builds upon the organisation’s restructuring and governance reform agenda of the past four years to represent a modern, more creative and positive face for the sport.
“The new brand, council agreed, makes the sport more accessible to a wider audience while giving the global governing body the opportunity to more clearly communicate its mission as the leader of the world’s most participatory sport.
“The hope is that our new brand will help attract and engage a new generation of young people to athletics,” said IAAF President, Sebastian Coe.
On his part, IAAF Chief Executive Officer, John Ridgeon, said “we have now created a brand that can come to life in the digital world while reflecting the changing nature of the sport.
“At the same time, we have brought into focus the athletes, the heroes of our sport.
“The IAAF name has been in existence for over 100 years, but it has little understanding or relevance to those outside of athletics.
“The new identity creates a symbol that can stand alone and work with partners and events.”
The new brand will begin its roll out in October after the IAAF World Athletics Championships in Doha, and following Congress’s approval of the change to the federation’s legal name.
The logo design comprised three main elements: ‘W’ of World, which is also a symbol of an athlete’s arms raised in victory; ‘A’ of Athletics, which also represents an athlete’s focus as they prepare for the road ahead.
The third is an arc over both, to represent the entire athletics community coming together.
The logo also includes the sweep of a running track which appears in an upward trajectory, symbolising the desire to continually push beyond limits.
The patterns capture the energy present in all four of athletics’ group disciplines: running, jumping, throwing and walking.
The rebrand process began in January, 2018 when the IAAF invited five global brand and marketing agencies to respond to the brief outlining the rebrand concept.
From those, an internal team selected a short list, which then underwent a consultation process where Member-Federations, partners, athletes and broadcasters, provided feedback before the final version was presented to Council.
Victory for the Super Eagles in Casablanca followed the disappointment of losing shoot-outs that cost them chances to compete at the 2026 World Cup and in the 2025 AFCON final.
Nigeria lost on penalties to the Democratic Republic of Congo last November in a play-off for a place in the World Cup intercontinental play-offs.
Then, three days ago, they lost another shoot-out to fail against hosts Morocco in an AFCON semi-final.
Success maintained a perfect Nigerian record in third place AFCON matches after seven previous play-offs victories.
Before Lookman scored, Fisayo Dele-Bashiru missed the Eagles’ first kick, then Akor Adams, captain Moses Simon and Alex Iwobi scored.
Premier League pair Mohamed Salah and Omar Marmoush both had kicks saved by Stanley Nwabali before Ramy Rabia and Mahmoud Saber scored.
Egypt made six changes and Nigeria five to the teams that started semi-final losses to Senegal and hosts Morocco respectively three days ago.
Captain Salah started for the Pharaohs while traditional first choices in goalkeeper Mohamed El Shenawy and forward Marmoush were among the substitutes.
Attackers Victor Osimhen and Lookman, both former winners of the annual African player of the year award, sat on the bench for Nigeria.
Most Moroccans in a crowd that nearly filled the 45,000-capacity Stade Mohammed V backed Nigeria. They whistled whenever Egypt gained possession and when coach Hossam Hassan was shown on the big screen.
This support for the Super Eagles was attributed to the great rivalry between Morocco and Egypt, both at national team and club levels.
– Goals disallowed –
Nigeria initially, then Egypt had spells of dominance in a goalless opening half on a cold, cloudy evening in the Moroccan commercial capital.
Paul Onuachu thought he had broken the deadlock on 36 minutes as he deflected the ball with his head past goalkeeper Mostafa Shobeir.
However, a VAR review by the Moroccan referee revealed Onuachu had accidently struck Hamdy Fathy with an elbow. The goal was disallowed and the Nigerian yellow-carded.
Lookman was introduced by coach Eric Chelle for the second half, replacing Onuachu, and he had the ball in the net in the opening minute of the second period. However, the goal was ruled out for offside.
Nigeria started after the break with a series of attacks. Following a largely uneventful first half, Shobeir — the son of former Egypt goalkeeper Ahmed Shobeir — was forced to make several saves.
Salah seldom threatened and when he did cut in with the ball, the potential danger was quickly averted. Marmoush came on as the play-off passed the hour mark to try and boost a blunt strike force.
But as the match entered the final 10 minutes there was no sign of Osimhen being brought on, suggesting he might not have been fully fit.
In quick succession, Adams, then Marmoush threatened to score, but neither could deliver the finishing touch under pressure from opponents.
Salah then disappointed when offered a scoring opportunity from a free-kick outside the box. He hit the ball straight into the wall and it was swiftly cleared.
In a statement issued by his Special Adviser on Information and Strategy, Bayo Onanuga, on Saturday, the President praised the team for their resilience and professionalism, noting that the players rose above the disappointment of their semi-final defeat to hosts Morocco earlier in the week to finish the tournament strongly.
The Super Eagles secured third place after overpowering Egypt, a seven-time AFCON champion, in the bronze medal match.
Nigeria dominated proceedings during regulation time before edging their opponents in a tense penalty shootout.
President Tinubu said the victory was a clear reflection of the determination and can-do spirit that define Nigeria, describing the team’s response to adversity as exemplary.
“Despite their good run during the tournament, the Eagles lost the semi-final match to Morocco during the penalty shootout last Wednesday, and our people’s hopes of winning the championship were dashed.
“However, our players remained undaunted, and exhibiting the resilience of the Nigerian spirit, their efforts have now paid off”, the President said.
The President noted that Nigerians would take pride in seeing the team receive their medals at the official ceremony on Sunday in Rabat, where the tournament is being concluded.
“We will all be proud of them as they receive their hard-earned bronze medal. Thank you, our gallant Super Eagles. Thank you, our national team players. This bronze medal surely feels good like gold”, he added.
The Cottagers have been without their Nigerian trio since they departed for the tournament in Morocco, with all three in excellent form and integral to Silva’s starting lineup prior to their departure.
Despite their absence, Fulham have fared remarkably well, losing just one of their last seven games in all competitions while playing without the Nigerian contingent.
The players are expected to return to West London shortly, as Nigeria conclude their campaign against Egypt in the third-place match on Saturday.
“This is the last game the three players at AFCON will miss,” Silva said, according to Jack Kelly.
“When you have all the squad available, you’re going to be stronger as a team. Like when Kenny, King or Muniz will be back – they will be very important for us.”
The defeat to Leeds leaves Fulham 10th in the Premier League table with 31 points as they head into the final four months of the season.
After the third-place playoff, Bassey, Iwobi and Chukwueze are expected to leave Morocco together immediately and should be available for Fulham’s game against Brighton at Craven Cottage on January 24.
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