Sports
IAAF Unveils New Name, Logo, Now ‘World Athletics’
The International Association of Athletics Federations (IAAF) has unveiled a new name and logo, ‘World Athletics’, saying it will make the sport more accessible to wider audience.
A statement by the association released to the media in Ilorin, yesterday said that the new name was approved by the IAAF Council at its 217th meeting in Monaco.
“The new name, ‘World Athletics’, builds upon the organisation’s restructuring and governance reform agenda of the past four years to represent a modern, more creative and positive face for the sport.
“The new brand, council agreed, makes the sport more accessible to a wider audience while giving the global governing body the opportunity to more clearly communicate its mission as the leader of the world’s most participatory sport.
“The hope is that our new brand will help attract and engage a new generation of young people to athletics,” said IAAF President, Sebastian Coe.
On his part, IAAF Chief Executive Officer, John Ridgeon, said “we have now created a brand that can come to life in the digital world while reflecting the changing nature of the sport.
“At the same time, we have brought into focus the athletes, the heroes of our sport.
“The IAAF name has been in existence for over 100 years, but it has little understanding or relevance to those outside of athletics.
“The new identity creates a symbol that can stand alone and work with partners and events.”
The new brand will begin its roll out in October after the IAAF World Athletics Championships in Doha, and following Congress’s approval of the change to the federation’s legal name.
The logo design comprised three main elements: ‘W’ of World, which is also a symbol of an athlete’s arms raised in victory; ‘A’ of Athletics, which also represents an athlete’s focus as they prepare for the road ahead.
The third is an arc over both, to represent the entire athletics community coming together.
The logo also includes the sweep of a running track which appears in an upward trajectory, symbolising the desire to continually push beyond limits.
The patterns capture the energy present in all four of athletics’ group disciplines: running, jumping, throwing and walking.
The rebrand process began in January, 2018 when the IAAF invited five global brand and marketing agencies to respond to the brief outlining the rebrand concept.
From those, an internal team selected a short list, which then underwent a consultation process where Member-Federations, partners, athletes and broadcasters, provided feedback before the final version was presented to Council.
Ignatius Ajuru University of Education, in Rivers State, will be at the centre stage on Wednesday as the VC Cup final, both male and female categories will be played at the prestigious Stadium in the school.
The both final matches promises to be exciting, as arrangements have been concluded to watch one of the best VC football Cup finals in the history.
VC Cup tournament is an annual sporting event that involves all students in various facilities.
According to the Chief coach of the University football team, David Egbiri, the female will final will kick off 2pm between faculty of Human Kinetics and Management Sciences, while the male will kick off by 4pm between Social Science and Natural Applied Science
Egbiri, who was former coach of Abiola Babe FC and Concord FC, lauded the Vice Chancellor. Prof. Okechukwu Onuchukwu for releasing funds on sports development, saying that he has never also failed the School in terms of infrastructural development.
“The VC who is also a sports personality has not failed to release funds for this tournament, apart from that he has not also disappointed in terms of developing the school in all ramifications.
“I want to say that my major reason for accepting to coach the school football team is to develop the youth through sports”, Coach Egbiri said.
The former Eagle Cement Coach, explained that he was not encouraged the way and manner the young ones are going about sports because there is no discipline and so much quest for quick money.
” Honestly, the way young players are looking money was just too much. Looking for short cuts always to make money that is more reason some of them don’t go far and end up badly
” In our days we first of all think about how to make name and we are passionate about it. I went to school and saw myself in sports, while my initial intention was to read electrical engineering” he stated.
Tonye Orabere
The Delta State Sports Commission has come under scrutiny following the state’s disappointing performance at the just-concluded National Youth Games (NYG) in Asaba, where Lagos dethroned Delta to clinch top spot.
Governor Sheriff Oborevwori, visibly displeased with both the poor outing of Team Delta and the organizational lapses witnessed during the Games, summoned an emergency meeting with the Local Organizing Committee (LOC) immediately after the closing ceremony.
Delta, which had dominated the NYG by finishing first in the last eight editions, only managed second place this time — a result the governor described as “totally unacceptable,” especially given the state’s significant investment in the event.
According to a reliable source privy to the meeting, Governor Oborevwori expressed deep disappointment, stressing that his administration had provided all necessary support to the Sports Commission and the LOC to ensure Delta retained its traditional top position.
In a decisive move, the governor demoted his Executive Assistant on Sports and former Director-General of the Sports Commission, Festus Owhojero, under whose leadership the Games were organized. Owhojero was reassigned from Executive Assistant (EA) to Senior Special Assistant (SSA) with immediate effect.
The governor’s action, our source revealed, reflects his zero-tolerance stance on incompetence and underperformance within his administration. Mr. Owhojero thus becomes the first high-profile casualty of the governor’s resolve to reposition sports in Delta State.
Furthermore, Oborevwori directed the Sports Commission and LOC officials to submit a detailed report on the Games, outlining what went wrong and providing recommendations for improvement. The governor emphasized the need for urgent reforms to restore Delta’s dominance, especially as the state is set to host the next edition of the Games under an existing memorandum of understanding (MoU).
The Nigeria Football Federation has distanced itself from a post-match statement that criticised some Super Eagles players following the team’s 1-1 draw with South Africa in a 2026 FIFA World Cup qualifier.
The statement, issued by the NFF’s Director of Communications, Ademola Olajire, singled out forward Cyriel Dessers and captain William Troost-Ekong for criticism.
It accused Dessers of being sluggish and faulted Ekong for the own goal that gave Bafana Bafana the lead.
However, NFF General Secretary, Mohammed Sanusi, said on Wednesday that the statement did not represent the official position of the Federation.
“I saw the release just like everyone else did. Nobody in the Federation is happy with it,” Sanusi said.
“The NFF did not authorise that statement. We have great respect for all the players. Blaming an individual for a team result is unfair.”
He added that the Federation regards the South Africa match as a collective effort and will not support attempts to scapegoat any player.
“When we win, it’s a team victory. When we lose, it’s also collective. No player should be singled out,” Sanusi said.
He described the targeted criticism of Troost-Ekong as unjustified, noting that the defender had previously been celebrated as the Most Valuable Player at the 2023 Africa Cup of Nations (AFCON) in Côte d’Ivoire.
“It was an unfortunate own goal. His intention was to clear the ball. Anyone who knows football understands that such things happen,” he said..
Sanusi also expressed confidence in the team’s unity, revealing that efforts were ongoing to regroup and refocus ahead of the remaining qualifiers and AFCON.
“Our house is in order. We’re preparing for the rest of the qualifiers and the AFCON in Morocco,” he said.
“There’s no problem with our players or coaching crew. Our relationship remains cordial. The government and the NFF are proud of the players’ efforts.”
The Federation had initially praised Calvin Bassey for his equalising goal and lamented the team’s failure to convert second-half chances.
But Sanusi made it clear that internal disciplinary action would be taken over the unauthorised release.
“I can assure you the NFF will take action on the matter,” he said.
Nigeria currently sit third in Group C of the CAF World Cup qualifiers with 11 points from eight matches. South Africa lead the group with 17 points.
The Super Eagles must now win their remaining games against Lesotho and Benin Republic and hope other results go their way to secure qualification for the 2026 FIFA World Cup.