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How a Strong Online Presence can Help a Business Grow

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Having a poor or no online presence is a wake-up call for businesses in this world where a third of us come online on regular basis either to collect useful information or to buy stuff online. Simple to say that getting a business or brand out across the internet is a key success factor in this virtual world and online presence means more than creating a simple website with basic business details and contact info. A successful online presence means setting up a comprehensive virtual version of a brand by having a responsive website, social media profiles and availability on different local directories etc. Ignoring this amazing and fertile marketing platform is similar to saying that if a brand or business is not online, customers cannot find it on the web.

As a small business owner if you have no or minimal presence on the web, then you are missing a bunch of opportunities to grow your business. in order to help you make sure you are not missing any opportunity to grow your business online, we have highlighted following points to help you understand how a strong online presence can help a business grow.

Online Presence MakesIt Easier for Potential Customers Come to YouWhen it comes to gather more details or information about a business, people usually search online by using their mobile devices. For instance, either someone is searching for your watch company or another option to buy racing watches at reasonable rates, having a successful online presence will give your business a competitive edge by appearing in the search results. In simple words, there will be no need to put extra efforts to finding your business online because a single Google search can bring your business in front of the potential customers if optimized accordingly.

Build Strong Relationships with Customers
Customers can easily find essential business details and news by visiting the official website of a business or brand. Moreover, availability on social media also helps a brand or company to interact with potential and existing customers in real time. It helps a business build strong relationships and trust as well. Customers can also visit social media profiles and other online communities to check the reviews and customer feedback for their favorite brands before making purchases.

Cost-effective and ExtensiveMarketing Approach
Digital marketing is inexpensive to produce and distribute than traditional marketing approaches and limitless as well. A single advertisement shared on social media can reach to a wider audience as people usually share content within their social circles when found useful and informative as well. In this way, your corporate message can reach to millions even in short span of time and without spending extra bucks. A highly responsive website loaded with problem solving and informative content can also be a great marketing tool for a business these days to secure more leads and sales too.

Increases Credibility
People these days are tech savvy and they do inclusive search on the web before purchasing something even from their favorite brands. They read customer testimonials on website, check social media platforms for reviews and moreover they ask others for recommendations to influence buying decisions. And a strong online presence shows that the business or brand is serious about its online repute and provide customers withany possible information and details that customers need before making purchases. It increases the credibility of a business in return and attract more customers.

Reputation Management
Either a business is accessible on the web or not, customers are always online and possibly they could be talking about the business or its products within their social circles or in some online communities. If you are not online, you will not be able to know and understand what people are talking about you. At the end, you will not be able to manage your repute online. That is the reason, you must be there on the internet to listen your customers and to make necessary changes in your business operations and processes accordingly in order to build and manage strong repute in online the market. Signing up on social media platforms will enable you to find and resolve customer problems accordingly in real time to let them know that you really value your repute and customers as well.

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Fish Production Deficit, A Major Investment Opportunity – Minister

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The Minister of Marine and Blue Economy, Dr Adegboyega Oyetola, has called on investors and financial institutions to tap into Nigeria’s vast catfish industry, describing the country’s fish production deficit as a major investment opportunity capable of driving economic growth, food security and job creation.
Oyetola made the remark during a high-level roundtable on scaling sustainable catfish value chain transformation, organised under the Fisheries and Aquaculture for Africa, the Caribbean and the Pacific programme, in Abuja, Wednesday.
In a statement, Oyetola said Nigeria’s annual fish requirement stood at approximately 3.6 million metric tonnes, while domestic production from all sources is about 1.4 million metric tonnes, leaving a significant supply gap that local aquaculture operators and prospective investors could exploit.
He said “Expanding domestic fish production is an economic and food security imperative. It offers an opportunity to strengthen domestic food supply, reduce dependence on fish imports, stimulate enterprise development and create sustainable livelihoods across the country.
He noted that Nigeria is Africa’s second-largest aquaculture producer and a leading producer of farmed African catfish, stressing that the sector’s potential extends beyond fish farming to hatcheries, feed mills, equipment manufacturing, transportation, processing, cold-chain services and trading.
“Investment in aquaculture has a multiplier effect, creating opportunities and value across several interconnected sectors of the economy. Closing the production gap would require more than establishing additional fish farms”, Oyetola stated, insisting on coordinated investments across the entire value chain.
He identified access to quality fingerlings, affordable feed, appropriate financing, effective fish health management, reliable markets and modern infrastructure as essential to sustainable industry expansion.
Highlighting the contributions of FISH4ACP, the minister commended the Food and Agriculture Organisation, the European Union and the German Government for supporting Nigeria’s catfish value chain.
He said the programme had identified critical industry constraints and demonstrated practical interventions in alternative feed ingredients, including black soldier fly larvae, hatchery management, broodstock improvement, business development and digital farm management.
On access to finance, Oyetola urged lenders to develop credit arrangements that reflect the realities of fish farming.
While stating that “the timing of disbursement, repayment schedules and cost of credit must reflect the production cycle and cash-flow patterns of fish farming enterprises,”the minister added that viable businesses should not be constrained by unsuitable financing arrangements.
He identified high feed and energy costs, inconsistent supplies of quality fingerlings, inadequate fish health management, weak biosecurity and insufficient processing and cold-storage facilities as major challenges confronting the industry, describing these constraints as investment opportunities, particularly in feed manufacturing, modern hatcheries, processing facilities and cold-chain infrastructure.

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NCDMB, NLNG Unveil $9m For Professorial Endowment Research Chairs In Six Varsities

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The Nigerian Content Development and Monitoring Board (NCDMB), and the Nigeria Liquified Natural Gas Limited (NLNG) have launched a US$9 million professorial chair endowment programme across six Nigerian universities to develop commercially viable solutions to industry challenges, strengthen local research capacity and advance technological innovation.
To this end, the Board in a statement said under the Nigerian Content Research and Development (NC-R&D) Professorial Chair Endowment Programme, each university is to receive US$1.5 million to establish a specialised professorial chair focused on agreed industry research priorities.
The Tide gathered that the initiative was being implemented in partnership with the NCDMB, under the supervision of its Planning, Research and Statistics Directorate.
The beneficiary institutions include the University of Ibadan, Oyo State, Rivers State University, Port Harcourt, Modibbo Adama University, Yola, Adamawa State, Aliko Dangote University of Science and Technology, Kano State, University of Nigeria, Nsukka, Enugu State, and Yakubu Gowon University(formerly University of Abuja).
Speaking at the kick-off ceremony, NLNG’s Managing Director and Chief Executive Officer, Adeleye Falade, described the programme as an investment in Nigeria’s capacity to translate academic knowledge into practical solutions.
In his keynote address, titled ‘Reshaping Nigeria’s Future Through Innovation, Research and Capacity Development,’ Falade emphasised the importance of sustained collaboration between government, industry and academia.
“In the energy industry, we understand that technology and energy systems are evolving and the requirement for sustained research cannot be overemphasised,” he said.
The NLNG’S boss noted that the programme would support research into challenges central to the energy industry’s future, including improving operational efficiency, managing emissions, strengthening safety, maintaining critical infrastructure and making industrial processes more sustainable.
Beyond the research endowments, he outlined opportunities for a “triple helix” approach that brings government, industry and academia together through specialised programmes, sabbaticals, exchange opportunities, practical testing of research assumptions and the joint development of postgraduate curricula.
A Statement from the Corporate Communications Division of the NCDMB further stated that the six beneficiary universities will undertake research in distinct areas while the NLNG Research and Innovation Centre for Computer and Electrical Engineering (RICCEE) at the Rivers State University was envisaged as the coordinating point for these collaborations among the universities.
Falade added that discussions were already under way with the Rivers State University on implementation arrangements and commended its Vice-Chancellor, Professor Isaac Zeb-Obipi, for his role in advancing the proposed collaboration.
“We’ve already gotten indications of other partners like Google, Cisco and MTN who are showing interest to support this initiative, he noted.
He also highlighted the opportunities for younger researchers to deepen their expertise, investigate industry problems and learn from experienced academics and practitioners, urging the beneficiary institutions to build on the endowments by strengthening research partnerships and attract additional funding and pursue the commercialisation of intellectual property.
“Expand the scope, reach for more grants and funding which can push the frontiers of knowledge and commercialisation of intellectual property,” he added.
Acknowledging NCDMB’s role in bringing the initiative to fruition, the LNG helmsman called for sustained commitment to technology transfer and the development of home-grown solutions without compromising quality assurance or safety.
He averred that the programme’s lasting value would lie on stronger institutions, research outcomes deployed in the field and the development of the next generation of Nigerian researchers and industry professionals.
In his remarks, the Executive Secretary of the NCDMB, Engr. Felix Omatsola Ogbe said the US$9 million for the endowment programme represents a strategic investment in the future of Nigeria’s research and innovation ecosystem.
The initiative, he said, complements the Board’s ongoing investments in research infrastructure, including the establishment of specialized Research and Development (R&D) Centres of Excellence across six universities in the country.
He added that when taken together, these interventions demonstrate the Nigerian oil and gas industry’s commitment to creating an integrated research ecosystem that connects academic expertise, modern research infrastructure, industry requirements, and commercialisation opportunities.
Represented by his Senior Technical Adviser, Engr. Austin Uzoka, the Executive Secretary said by supporting specialised professorial chairs in critical areas of the industry operations, NLNG and NCDMB were creating opportunities to bridge the longstanding gap between academic research and industrial application.
He further charged the universities to deliberately transition from research for publication to research for application, and from innovation as an academic pursuit to innovation as a driver of industrial transformation.
“The beneficiary universities must see this endowment as both an opportunity and a responsibility and they would be expected to deliver clearly defined research objectives, measurable outcomes, prudent resource utilisation, effective stakeholder engagement, and sustained collaboration with industry partners.
“These Professorial chairs will generate commercially viable solutions, strengthen local technological capabilities, support industrial competitiveness, and contribute meaningfully to the long-term sustainability of Nigeria’s oil and gas industry”, he said.
The Tide reports that further details contained in the NCDMB’S Corporate Communications Division States that the University of Ibadan will focus on natural gas processing, pollution control and environmental management, while Rivers State University will concentrate on digital engineering, intelligent energy systems, automation and asset integrity.
Modibbo Adama University will undertake research in energy transition and the environment, while Aliko Dangote University of Science and Technology will focus on sustainable energy innovation and climate-resilient food systems.
In the same vein, the University of Nigeria, Nsukka, will specialise in green energy production and geoenvironmental engineering, while Yakubu Gowon University(formerly the University of Abuja) will focus on geoscience and satellite intelligence for resilient gas infrastructure.
Other terms contained in the endorsement document indicates that each of the beneficiary universities will work towards agreed research targets and commercialisation pathways, providing a framework for measuring progress and translating findings into practical applications.
The institutions, according to the Board will also jointly host an information management hub to support knowledge sharing and exchange programmes.

Ariwera Ibibo-Howells, Bayelsa

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‘NUJ, NPA’s Partnership Would Boost Port Producrivity, Economic Growth’

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The Chairman of Rivers State Council of the Nigeria Union of Journalists (NUJ), Comrade Paul Bazia, has said the proposed partnership between the union and the Nigerian Ports Authority (NPA), Rivers Port, would promote effective information dissemination, boost productivity and enhance economic growth.
Bazia gave the assurance during a courtesy visit by the leadership of the NUJ Rivers State Council to the management of NPA, Rivers Port, in Port Harcourt, within the week.
Comrade Bazia said the proposed collaboration was informed by the strategic importance of port operations to national economic development, particularly Rivers Port, which he described as the cradle of maritime operations in the Eastern Maritime Corridor.
He explained that current leadership of the union had, upon assumption of office, resolved to promote constructive and development-oriented journalism capable of improving the public perception of Rivers State and attracting investors.
Bazia said the visit was also intended to familiarise the union with the achievements and operational challenges of the port management, while identifying areas of collaboration that would enhance its efficiency and contribute to national economic growth.
According to him, Rivers Port occupies a significant position in the maritime industry and deserves adequate media attention to showcase its contributions to commerce, trade and the nation’s economy.
The NUJ chairman said the union was committed to changing the narrative through positive and balanced reportage, noting that effective media engagement would help project the activities of the port and attract the needed investment.
He further disclosed that the NUJ had correspondents covering different sectors of the economy, including the maritime industry, and was prepared to deploy specialised maritime reporters to the authority whenever the need arose.
Bazia urged the port management to sustain its relationship with the union by informing it of important developments, activities and programmes requiring media coverage, assuring that the NUJ would provide the necessary publicity.
In her response , the Port Manager of NPA, Rivers Port, Mrs Edith Okezie, described the NUJ as a critical partner in information dissemination and the promotion of national economic development.
Okezie highlighted some of the achievements recorded under her administration in the last three years, including the rehabilitation of internal roads within the port complex and measures taken to strengthen security around the facility.
She also disclosed that port’s water channels had been dredged to facilitate the smooth movement of vessels, while rehabilitation work was ongoing on some of the berths to improve operational efficiency and service delivery.
The port manager further noted that the Federal Government was currently undertaking rehabilitation of ports in the Western region, expressing optimism that the exercise would be extended to ports in the Eastern region. She thanked the NUJ delegation for the visit and welcomed the union’s readiness to collaborate with the authority.

King Onunwor

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