Business
Sona Breweries, Distributors Partner To Penetrate Market
Sona Breweries Plc, makers of Goldberg Premium Lager Beer, Williams Dark Ale Stout and Malta Gold nonalcoholic beverages, is partnering its distributors to deepen penetration of its brands in the alcoholic beverage market.
A director of the company, Mr. Thompson Owoka, said this at an award night organised by the company to celebrate its achievements over the years. He said it was poised to continuously improve its functions, sustain the quality of its brands, strengthen its relationships with the customers and other stakeholders, while managing its cash flow to enhance its financial strength through building the brands.
Owoka stated “Though everybody contributed greatly to the success but some achievements would not go unrecognised hence the need for an event of this nature that will welcome ten distributors to a special Sona Breweries family membership. A family membership that belongs to the category that confers on the members the benefits of the directors of the company such as free all-expense-paid holiday and free medical check- up amongst many others.
“The family membership is open to all distributors subject to three years of consistently delivering a minimum of 100,000 crates sales volume with clean account. Aside the ten distributors qualifying for the family membership, Sona Breweries also rewarded additional sixty distributors in various categories for their level of volume achievement in 2009.”
The company executive said that our awards in the past year were directed towards infrastructure required in the trade by our customers, but this year‘s award is redesigned and restructured towards empowering cash flow of the customers due to the current economic challenges that have affected banks’ disposition to business support.
He said that Sona Breweries has rewarded distributors with various items such as electronics, cars, redistribution vans, trucks and complete trailer for haulage, but this year‘s gift to the distributors was described as cash converted to products worth over one hundred million naira. According to him, hard work of all the stakeholders led to the successes of the company as against the enormous challenge of introducing new brands at this time last year, adding that it achieved huge success and it gladdens the heart of board and management of Sona Breweries to reward outstanding distributors and customers that made it a reality for stakeholders to achieve the set goals.
Business
Private sector gets N2.2tr credit in 30 days — CBN
Credit to Nigeria’s private sector rose to N83.26 trillion in June 2026 from N81.04 trillion in May, signifying a positive balance of N2.22 trillion month-on-month.
Year-on-year, the figure represents a nine per cent increase compared with the N76.13 trillion recorded in June 2025. The latest figures come as the CBN continues to balance efforts to control inflation with the need to support economic growth and expand credit to businesses.
The CBN data shows that credit to Nigeria’s private sector increased by approximately 2.74 per cent month-on-month between May and June 2026. Also, the CBN data noted that credit to the government fell slightly to N40.03 trillion from N40.38 trillion. Other assets, net, dropped to N10.76 trillion from N12.63 trillion.
The credit surge signifies sustained growth in lending to businesses and other private-sector borrowers during the month. The rise in private sector credit was recorded alongside an increase in net domestic credit, despite declines in credit to government and other assets.
Further analysis of the report says that compared with June 2025, private sector credit rose by about N7.13 trillion yea-on-year but net domestic credit increased by approximately N1.87 trillion during the month.
The CBN’s relatively tight monetary policy stance notwithstanding, more banks still loaded funds to the private sector within the period. The Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) held its 306th meeting on July 20 and 21.
The Committee reviewed recent developments in the global and domestic economies, assessed emerging risks to the outlook and considered their implications for monetary policy and retained all rates.
The Committee decided to retain the Monetary Policy Rate at 26.5 per cent; the Standing Facilities Corridor around the MPR at +50/-450 basis points and retain the Cash Reserve Requirement (CRR) for Deposit Money Banks at 45.00 per cent, Merchant Banks at 16.00 per cent, and non-TSA public sector deposits at 75.00 per cent.
The MPC decision means that credit extension in the private sector will likely continue to rise because of rising confidence in the sector and calls by stakeholders for banks to invest in the private scetor instead of government securities.
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