Entertainment
Brand Ambassadors Music Stars Unveiled
It is no doubt that music today has become a real business. In the past, it was done for fun and pleasure. Nigerian artistes now rake in millions of naira from the proceeds they earn from music. The figure you hear now runs into millions. While they earn their bucks from outright sales of their musical album or video, they also enjoy much money from playing at functions, parties, concerts, launchings, etc.
Candidly, the industry is now so open with several opportunities. The other arm of money spinning avenue is the branding aspect. Many artistes have pocketed millions of naira through this avenue by only being the face of a particular product. They include:
Banky W:Bankole Wellington aka Banky W won the Etisalat advert among several artistes and the deal fetched him millions of naira.
D’Banj: Dapo Oyebanji aka D’Banj is known as King of brand ambassadors. Since he hit the limelight, he has won several adverts for himself that absolutely came in millions. It was said that he pocketed N70 million from Glo mobile advert deal. He is also the face of Aires, a notable wrist watch company in Nigeria among other mouth watering deals with several companies.
Pasuma: Otumba Alabi Pasuma has really proved beyond doubt that he is a fuji act with class. When he became Glo ambassador years back, many did not believe it. It was said that the deal fetched him N20 million or thereabout.
Sunny Nneji: Sonorous voiced singer, Sunny Nneji is also on this list. He is one of Nigeria’s entertainers selected as one of the ambassadors of Chi Chi Limited and the company paid a whopping sum of money for that.
Tuface: Innocent Ujah Idibia, fondly called Tuface has actually established himself as a force to reckon with any day any time as far as entertainment is concerned in Africa. For his creativity and prominence Guinness Plc paid him millions of naira to secure his face on their billboard.
King Sunny Ade: Sunday Adegeye otherwise known as King Sunny Ade is a wealthy singer, aside his evergreen albums, the king of world beats is also a Glo ambassador with millions of naira attached to the deal.
Obesere:Energic Fuji singer Abass Akande Obesere is a brand ambassador for Yem-kem Trado- Medical Hospital in the country with millions of naira attached to it.
Sammie Okposo: With good gospel music and connections, his name was included as one of Glo ambassadors four years back. The ‘welu welu’ crooner also smiled to the bank alongside his counterparts who were part of the deal.
Ego: Ego Ogbaro Ihenacho was Lagbaja’s former back up singer. The leading solo musician is also a Glo ambassador and made millions of naira from the deal.
Zee World: Even without an album yet, the ‘Tentebo’ master was given the deal of N2 million to advertise a product of Oko Oloyun trado – Medical product called ‘Hero’ last year.
Atawewe: Sulaimon Adio Atawewe is the brand ambassador for Chelsea London dry gin with an undisclosed substantial amount attached to the deal.
The actress reacted after Yul appeared on The Honest Bunch Podcast, where he made comments that many listeners linked to his former marriage.
During the interview, Yul hinted that certain things happened while he and May were still married and suggested those moments contributed to the decisions he later made.
The Tide Entertainment reports that Yul hints that certain things happened while he and May were still married and suggests those moments contributed to the decisions he later made.
In the interview, the controversial actor said he had accepted being seen as the villain in the story.
He also stated that, despite everything, he genuinely wished May well and wanted her to prosper because she remains the mother of his children.
Yul Edochie finally shares last moments with late son three years after his tragic death
But while saying that, Yul also hinted that there were incidents in their marriage he had chosen not to discuss publicly.
According to him, he was “too much of a man” to come online and break down over personal matters.
Reacting to the interview, Sarah, in a post on her Instagram story, pointed out what she described as irony in Yul’s words—saying he wished May well while also making statements that could create doubt in people’s minds.
According to her, if he truly meant well for his former wife, there was no reason to hint at hidden issues and leave people guessing.
“You wish her well, but you granted Podcast the power to sow doubt in people’s minds by saying she did something that led you to do what you did, but you won’t say it,” she said.
“Oga, you’re just pained that she’s doing well!”
Sarah also questioned the purpose of the interview, asking if jealousy may have played a role.
Yul Edochie recounts final moments with late son.
The actor recalled that his son came into his room early in the morning before leaving for school.
According to him, they spent time talking, laughing, and joking in what felt like a typical father-son interaction.
Yul Edochie reacts to crashed marriage
The Tide Entertainment had reported that Yul Edochie had continued to speak about his ex-wife as he appeared on the Honest Bunch Podcast.
He shared part of what happened between them and all the things he wished for her while speaking about his new wife.
The actor noted that he and his ex-wife know what happened that led to the dissolution of their union.
Nigerian entrepreneur and socialite, Pascal Chibuike Okechukwu, also known as Cubana Chief Priest, has opened up on his fallout with singer Burna Boy, alleging that the music star publicly attacked him because of his close relationship with Davido.
Speaking during an interview on The Beat 99.9 FM on Wednesday, Cubana Chief Priest said his journey to success began from apprenticeship and years of hard work, adding that fame and financial growth often attract envy and criticism.
“Success comes with a lot of hate. I started my journey from apprenticeship and service and I learnt so much about growth and perseverance. When you start becoming successful, you understand how people treat you.
“I was on my own and Burna Boy came for me, went on his big platform and started tweeting things that are not genuine, things that are not possible, things that have not existed and the attack was straight to my wealth.
“So he wanted to make people look at my wealth, disrespect my wealth, I felt bad and that happened because of my relationship with Davido,” he said.
He further stated that Davido has consistently supported his businesses and personal projects.
“David is always there for me. He opened all my nightclubs, restaurants, everything. He always shows up to support me.
“He’s investing in clubs in Lagos, and I’m making music to prove a point that I can,” he added.
Nollywood Actor, Alexx Ekubo’s family has officially announced the funeral arrangements for the late actor, describing him as a man whose life was filled with love, faith, generosity and compassion.
The Tide Entertainment had earlier reported that the Nollywood actor passed away after suffering from kidney cancer.
The Ekubo-Okwaraeke family announced the funeral arrangements in a statement released via the actor’s social media handle.
The statement read: “Forever in Our Hearts.
“With profound sorrow, yet gratitude to God for a life so beautifully lived and deeply impactful, we officially announce the funeral arrangements of our beloved husband, son, brother, friend, and colleague, Alexx Ekubo-Okwaraeke
“The overwhelming outpouring of love, prayers, messages, visits, calls, support, and strength shown to the family during this painful period has been truly humbling. Words cannot fully express our gratitude.
“Alexx was deeply loved, and your kindness continues to remind us that his light, compassion, faith, and impact on so many lives will never be forgotten.
“Though his passing came far too soon, Alexx lived a life marked by love, warmth, generosity, laughter, and an unwavering devotion to God and the people he cherished. His presence filled rooms, lifted hearts, and created memories that will remain with us forever.
“We warmly invite family, friends, colleagues, fans, and well wishers to join us as we honor and celebrate his beautiful life, enduring legacy, and the precious memories he gave us all.
“SERVICE OF SONGS
Date: Wednesday, 10th June 2026
Venue: The Monarch Event Center, Lekki, Lagos Time: 4:00 PM – 6:00 PM
Dress Code: White
“WAKE KEEP
Date: Wednesday, 17th June 2026
Venue: 7 Ekubo-Okwaraeke Avenue, Aziukwukwa, Ujari Village, Arochukwu, Abia State
“FUNERAL SERVICE
Date: Thursday, 18th June 2026
Venue: Mary Slessor School, Amanagwu Village, Arochukwu, Abia State
“INTERMENT
Date: Thursday, 18th June 2026
Venue: 7 Ekubo-Okwaraeke Avenue, Aziukwukwa, Ujari Village, Arochukwu, Abia State
“RECEPTION
Reception to follow immediately after the interment at Mary Slessor School, Amanagwu Village, Arochukwu, Abia State.
Dress Code: White
“Please continue to keep Alexx, his wife, and the entire family in your prayers during this difficult time.”
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