Sports
Nigeria Extends Adidas Deal
Nigeria has extended until 2014 and significantly ramped up their partnership deal with Adidas to a total value of over 10 million euros (about N2 billion), according to Tide Sports’ source.
This represents a massive increase from the $300 000 (about 200 000 euros) deal of the existing contract, which is due to expire in 2010.
Nigeria Football Federation (NFF) chiefs led by President Sani Lulu Abdullahi, were at Adidas headquarters some two months ago to negotiate and sign an extension.
The deal was signed and sealed even before the Super Eagles qualified for next year’s World Cup in South Africa.
However, the new contract will only start from 2011.
Under the previous deal signed in 2007 by the current NFF administration, Nigeria were paid $300 000 as rights fee, with an equivalent amount in product supplies, according to an official of the Glass House.
This was an improvement in the original deal signed by the Ibrahim Galdaima-led NFA in 2004 and worth $200 000, when Adidas beat off competition from Danish kit makers Hummel to take over from Nike as the Nigeria national team sponsors.
Under the terms of the current contract, the NFF will get 3711 197.50 euros in cash as Rights Fee. Product supplies will total 6400 000 euros for a total of 10111 197.50 euros (about N2,222,223.10).
According to the terms of the contract, those commitments exclude a 10 per cent royalty fee due to the NFF on annual net sales of branded Adidas/NFF products.
It also excludes supplies for the promotion of football games in Nigeria and a yet undisclosed qualification bonuses to all national teams when they qualify for major competitions.
Sports
Iwobi Optimistic On S’Eagles Qualification
Iwobi spoke to Tidesports source ahead of Nigeria’s crunch playoff semi-final against Gabon on Thursday, November 13, in Rabat, Morocco.
The 28-year-old was reacting to Nigeria’s shaky World Cup qualifying campaign that saw the Eagles finish second in Group C behind South Africa’s Bafana Bafana.
“We’ve managed to rescue ourselves from the dead,” Iwobi told Tidesports source.
We know we have the players and the abilities to compete against any other country in the world.”
The Fulham star pointed to Nigeria’s star power, highlighting African Footballer of the Year winners Ademola Lookman and Victor Osimhen as proof of the squad’s quality.
“We have last year’s African best player (Ademola Lookman), the year before that (Victor Osimhen),” he said.
“It’ll be a shame if we don’t make it, but we have a lot of confidence. We just have to prove it to ourselves.”
Nigeria’s path to the United States, Canada and Mexico has been turbulent, with two coaches departing during the early stages of qualifying before Éric Chelle steadied the ship to steer the Super Eagles into November’s CAF playoffs.
Four nations from the continent – Nigeria, Cameroon, DR Congo and Gabon – will vie for a solitary spot to compete in next March’s inter-confederation playoffs, with a view to joining the already nine qualified African nations at the Finals.
It would mark Iwobi’s second appearance at the World Cup Finals and the Super Eagles’ first since the 2018 edition of the competition.
Back then, Iwobi featured in all three games as Nigeria was knocked out in the group stage.
Sports
ATLANTICBELL CEO ADVICE SPORTS WRITERS ON SPECIALIZATION
The Chief Executive Officer(CEO) and Publisher of the Atlantic Bell Online medium, Mr. Celestine Ogolo has advised sports writers in Nigeria to diversify in sports writing and not to concentrate on football reporting alone.
Sports
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