Business
Don Laments Dearth Of Marketing Experts In Nigeria
A don, Dr Usman Owolabi, last Tuesday said that huge stock of debts being owed marketers were impacting negatively on the nation’s emerging marketing industry.
Owolabi, a lecturer in the Department of Management Sciences, Ladoke Akintola University, Ogbomosho, Oyo State, made the observation in an interview with newsmen in Lagos.
He said that high debts owed marketing firms had led to the loss of experienced professionals in the industry.
According to him, in recent times, new products find it difficult to penetrate the market because of absence of marketing experts to position the products because “besides Lagos, there are very few proficient marketers that you can find.
“The absence of marketing experts is responsible for the ridiculous and poor sales observed all over the country,” he said.
He said also that most of the practitioners were not well groomed in the craft of marketing goods and services.
“Majority of our people jumped into marketing without prior knowledge on how it is managed.
“It is worrisome that persons, who are regarded as marketing consultants, are neither members nor associates of any professional organisations.
Usman said that the social media was one platform of marketing of goods and services that had not being fully harnessed by Nigerians.
“We are yet to exploit the prospect that most of the social media platforms, which include Twitter and Facebook.
“The citizens of the country can be empowered considering the number of owners of businesses and clients who meet on the various social sites,” he said.
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NCDMB Partner Dafinone For Youths Technical Skills Training
Reports say that the training is designed to equip youths with practical technical skills for employment in the oil and gas and construction sectors, with emphasis on employability, safety, competence and self reliance.
In attendance at the flag-off ceremony this week, at the Petroleum Training Institute (PTI) Conference Hall, Effurun, were stakeholders, dignitaries, and political representatives, among others.
Dafinone, represented by his Chief of Staff, Adelabu Bodjor, said the initiative reflects a deliberate political investment in human capital development across Delta Central.
He explained that the training focuses on rigging and scaffolding, noting that “both are essential technical competencies required in industrial operations, construction projects, and oil and gas installations”.
Bodjor added, “The programme is intended to reduce dependency among youths by providing job-ready skills capable of supporting long-term economic opportunities and self-sufficiency. The initiative aligns with Senator Dafinone’s broader development agenda, which prioritises practical skill acquisition as a pathway to sustainable empowerment.”
Also addressing the participants, the NCDMB, Felix Omatsola Ogbe, represented by Mr. Teddy Bai, commended Dafinone for sponsoring the programme, describing it as “a timely response to critical manpower gaps in the industry”.
Bai explained that rigging and scaffolding remain safety-sensitive skills required across fabrication yards, offshore platforms, and construction sites, stressing that the programme bridges the gap between certification and practical competence.
He also charged the training consultant, OROH Contractors Limited, to maintain strict standards of professionalism, safety, and discipline, while urging participants to remain committed, focused, and disciplined throughout the exercise.
The Senate Liaison Officer for Sapele Local Government Area, Chief Patrick Akamuvba, , described the programme as a major step in strengthening human capital development in Delta Central.
Akamuvba said scaffolding and rigging skills are in high demand across residential, commercial, and industrial construction projects, noting that the training offers real employment opportunities for beneficiaries
He urged participants to prioritise knowledge and certification over short-term material expectations, stressing that discipline and seriousness would determine their long-term success.
He also cautioned youths against social vices and distractions, advising them to remain focused to maximise the opportunities provided by the programme.
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