Sports
Nigeria Extends Adidas Deal
Nigeria has extended until 2014 and significantly ramped up their partnership deal with Adidas to a total value of over 10 million euros (about N2 billion), according to Tide Sports’ source.
This represents a massive increase from the $300 000 (about 200 000 euros) deal of the existing contract, which is due to expire in 2010.
Nigeria Football Federation (NFF) chiefs led by President Sani Lulu Abdullahi, were at Adidas headquarters some two months ago to negotiate and sign an extension.
The deal was signed and sealed even before the Super Eagles qualified for next year’s World Cup in South Africa.
However, the new contract will only start from 2011.
Under the previous deal signed in 2007 by the current NFF administration, Nigeria were paid $300 000 as rights fee, with an equivalent amount in product supplies, according to an official of the Glass House.
This was an improvement in the original deal signed by the Ibrahim Galdaima-led NFA in 2004 and worth $200 000, when Adidas beat off competition from Danish kit makers Hummel to take over from Nike as the Nigeria national team sponsors.
Under the terms of the current contract, the NFF will get 3711 197.50 euros in cash as Rights Fee. Product supplies will total 6400 000 euros for a total of 10111 197.50 euros (about N2,222,223.10).
According to the terms of the contract, those commitments exclude a 10 per cent royalty fee due to the NFF on annual net sales of branded Adidas/NFF products.
It also excludes supplies for the promotion of football games in Nigeria and a yet undisclosed qualification bonuses to all national teams when they qualify for major competitions.
The Bayelsa State government, yesterday, announced that the marathon will be held on Saturday, April 4, 2026.
The inaugural race is owned by the Bayelsa State Government and will be organised by Nilayo Sports Management Limited, a sports management company.
Under the theme “The Reveal,” the race represents a bold unveiling of Bayelsa’s immense human and cultural potential to the international community, inviting the world to witness the resilience, grit, and talent rooted in the heart of the Niger Delta.
According to the organisers, the race will be flagged off at 9:30 a.m., at the Opolo Roundabout, guiding participants through a carefully designed 10-kilometre route that highlights the scenic beauty and vibrant atmosphere of Yenagoa.
The course will culminate at Peace Park Square, where athletes will cross the finish line into a grand celebration of endurance, unity, and community spirit.
To elevate the experience for runners and spectators alike, the finish venue will host a high-energy post-race concert featuring performances from top A-list artistes, blending sport and entertainment in a festival-style atmosphere.
The organisers directed all registered participants to collect their race bibs and kits at the designated Peace Park Square between March 30 and April 3, 2026, from 9:00 a.m. to 4:00 p.m. daily.
The race, according to them, is currently on track for World Athletics accreditation, underscoring the commitment of both the Bayelsa State Government and Nilayo Sports Management Limited to delivering an event that meets the highest global standards.
The Director General of the National Sports Commission (NSC), Bukola Olopade, on Friday continued the Commission’s nationwide appreciation tour with a visit to Abeokuta, where outstanding junior athlete, Majekodunmi Afusat Bisola, was presented with a cheque of N3 million.
The presentation forms part of the NSC’s initiative to recognise and reward exceptional junior athletes who distinguished themselves in 2025 and contributed significantly to Nigeria’s medal haul.
Majekodunmi delivered an impressive run of performances on the track. At the last edition of the National Sports Festival, she stormed to gold in the 400m and the 4x400m relay. She replicated the double triumph at the Confederation of African Athletics (CAA) Junior Championship, in Abeokuta, before emerging as one of the standout stars at the African Youth Games in Luanda, Angola.
Speaking during the presentation, Olopade explained that the Commission deemed it necessary to extend financial appreciation to grassroots athletes after elite performers had earlier received grants running into thousands of dollars.
“A few weeks ago, after paying grants to our elite athletes, we agreed tthere was a need to also appreciate these young, budding talents who made Nigeria proud last year,” he said.
He disclosed that of the 376 medals recorded by Nigerian athletes in 2025, more than 200 were won by grassroots talents, underscoring the importance of sustained investment in youth development.
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