Business
ADVAN Commits N70bn To Improve Economy
The President of the Advertiser’s Association of Nigeria, Mr. Idorenyen Enang, has said that the association committed over N70bn on Advertisement overtime as part of measures to add value to the nation’s economy.
He disclosed this during the association’s annual general meeting and interactive session with members on how to chart a way forward for the association in Lagos on Wednesday.
He said, “ADVAN has spent over N70bn on advertisement overtime, as part of value addition to Nigeria’s economy.”
“ADVAN is committed to keeping its members on the leading edge of marketing trends and best practices. We intend to help the marketing communications community stay abreast of cutting-edge trends and best practices via a comprehensive calendar of seminars and conferences.”
“We want to proactively take stands on public issues and governmental actions that affect marketer’s ability to operate in a free-market society and the larger society”.
He said the ADVAN was repositioned with quality leadership, data compilation, a relationship building and network platform for the provision of forum for advertisers to discuss issues of common interest and influence developmental changes within the industry.
According to him, future programmes highlighted for repositioning of the association include conducting a comprehensive study on electronic media, viewership/listenership based attitude; establishment of ADVAN library and research centre.
Others incude developing strong global affiliations; organizing quarterly member enlightenment programes; periodic member social platforms; annual award for marketing excellence; upgrading of ADVAN facilities, boosting of membership base; and setting up of joint committees on research, media and advertisers.
He said the association had set up four committees to deliberate on various issues, namely: marketing knowledge of ADVAN members, provide access to peer-to-peer networking, agency relations committees, for the exploration of ways of improving client/agency relationships to improve business results.
Others are marketing accountability and effectiveness committee, to focus on appropriate use of brand and sales metrics to optimize expenditure effectiveness; and research committee. These include advertising and marketing research, thereby, focusing on the use of research to innovate by bringing new processes, products and ideas to ADVAN members and companies.
Business
Kenyan Runners Dominate Berlin Marathons
Kenya made it a clean sweep at the Berlin Marathon with Sabastian Sawe winning the men’s race and Rosemary Wanjiru triumphing in the women’s.
Sawe finished in two hours, two minutes and 16 seconds to make it three wins in his first three marathons.
The 30-year-old, who was victorious at this year’s London Marathon, set a sizzling pace as he left the field behind and ran much of the race surrounded only by his pacesetters.
Japan’s Akasaki Akira came second after a powerful latter half of the race, finishing almost four minutes behind Sawe, while Ethiopia’s Chimdessa Debele followed in third.
“I did my best and I am happy for this performance,” said Sawe.
“I am so happy for this year. I felt well but you cannot change the weather. Next year will be better.”
Sawe had Kelvin Kiptum’s 2023 world record of 2:00:35 in his sights when he reached halfway in 1:00:12, but faded towards the end.
In the women’s race, Wanjiru sped away from the lead pack after 25 kilometers before finishing in 2:21:05.
Ethiopia’s Dera Dida followed three seconds behind Wanjiru, with Azmera Gebru, also of Ethiopia, coming third in 2:21:29.
Wanjiru’s time was 12 minutes slower than compatriot Ruth Chepng’etich’s world record of 2:09:56, which she set in Chicago in 2024.
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