In keeping, with the ever-growing trend in the hospitality industry, the management of Hotel Presidential, Port Harcourt  is embarking on a massive rebranding of the hotel.

The Hotel’s Assistant General Manager (AGM), Mr. Rex Yakpogoro who made the disclosure in Port Harcourt last week said due to the dynamism of the hospitality industry one needs to keep rebranding every now and then if one is to keep pace with the trend in the industry.

Yakpogoro pointed out that one area that is the soul of any hospitality business is electricity and this informed the hotel’s move to install a 1500KVA generating set in addition to the 2000KVA recently purchased so as to have an uninterrupted power supply in the hotel.

He also said an Olympic size swimming pool which is near completion would make the hotel more luxurious as the more luxurious the environment of a hotel, the better the image especially when it has customised facilities.

The AGM disclosed that the rebranding move which is in line with Governor Chubuike Amaechi’s directive also involved renovation of the entire Hotel.

He said further that the renovation was done in phases in order not to disrupt the hotel’s operations and the comfort of guests, adding that some had already been completed while some were on going.

Those already completed include upgrade of the telephone, accounting systems and about 100 rooms with modern facilities, the new bush bar and two tennis courts; refurbishment of the hotel’s environment including halls and new lobby bar; new chillers to improve on the cooling system among others.

He added that the on-going ones include complete rebranding with a state of the art suites and private lounge of the Executive 5th floor wing 2, changing of all air conditioners and water pipes in the wall; upgrade of the Atlantic Hall, the reception and field of music to make it look like play ground.

“This project which is both technical and cost intensive is going to take about eight to twelve month to complete. Some of the pipes have been there for over 40 years and we have to bring experts for the smooth execution of the project so that the guests will not be inconvenienced. And we will  not relent in the effort to keep improving on our facilities in line with modern requirements” he noted.

He commended the state government for creating a conducive environment for business to thrive in the state especially in the hospitality industry.

He recalled with nostalgia the abysmal state of the industry prior to the amnesty period saying that the hotel operated below 10 per cent.

Yakpogoro lauded Governor Amaechi for his tremendous support in keeping the state peaceful thus creating conducive atmosphere for investors to come in.

His words: “But today we thank God that the president, and the governor of Rivers State has succeeded in granting amnesty to militants. And now there is peace in the state.

People can move about; foreigners are coming in; People from other states are coming into town and the industry is gradually picking up.”

It will be recalled that the Rivers State government in 2009 concessioned the management of Presidential Hotel to Courdeau  Nigeria Limited for the period of 10 years.

Vivian-Peace Nwinaene