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Benefits of Customer Satisfaction To Your Small Business

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Customer satisfaction is among the best ways through which a business can quickly establish itself. This is because a satisfied customer is the best thing that can happen to your business. The person not only returns to buy more but also recommends your business to others.

 

As a matter of fact, the probability of selling your products or services to existing customers is between 60% to 70%. But selling to a new customer is only between 5% to 20%.

 

Moreover, 80% of your future business profits are expected to come from only 20% of your current customers.

 

Dive in and see what customer satisfaction can do for your small business.

 

                        1. Stand Out In Your Industry

 

Competition is stiff in most industries and the market is oversaturated because many new companies are created every day. However, customer satisfaction is the key to standing out from others. It is a top strategy that helps you to impress and keep your current customers as well as attract new ones.

 

In fact, according to research, customers can spend 140% more on your products or services after having positive experiences with your business. More so, 70% of Americans are said to have spent more money on doing business with companies providing great services. It is no surprise that when it comes to technology, Apple is a favouriteamong consumers. Moreover, there are examples in all industries, take online gaming. A reputable company like VegasSlotsOnline stands out among many other casino review sites. It provides information on the best casinos for playing online slots and has over 1000 unbiased casino reviews. In addition, it has over 10,000 slot games you can play for free that are rare to find at many other review sites.

 

                        2. Wins Repeat Customers

 

Satisfied customers are a goldmine to your business because they buy more and more. Existing customers are already in the buying stage of your business’s sales funnel. And you only have to upsell to them more of your products/services.

 

On top of that, happy customers always share positive experiences. They recommend it to their friends, families, and colleagues, which boosts your customer base.

 

Best of all, the referred new customers quickly pass through your sales funnel to the buying stage. This is because the trust has already been built by the referee.

 

                        3. Boosts Business Revenue

 

Customer satisfaction boosts your business revenue because existing customers are known to buy more than new ones. Trust has already been established. So, you can easily sell to them more of your products and services than to new ones you need to first impress.

 

In fact, according to Bain and Company, businesses that provide better customer experience generate between 4% to 8% more profits than their competitors.

 

Well, satisfied customers always have your business first on their minds every time they need to buy something.

 

                        4. Increases Your Brand Popularity

 

When you examine the market, the most popular brands are always those where customers are happy with the products. This is a dream of all business owners but to achieve it, you need to ensure that your products/services meet and exceed customer expectations. We here atThe Tidehave marketing tricks tomake loyal customers.

 

You can easily achieve this by examining the loopholes in your competitor’s products and services. For example, you can look for issues customers have with the products of your competitor and ensure these errors are not made in your company.

 

In addition, you need to embrace customer feedback at all times. You have to consider the challenges customers have with your products/services and take the necessary action to improve.

 

                        5. It’s Cost-Effective

 

Customer satisfaction is cost-effective. You save a lot on your marketing campaigns as costs to convince your current customers to buy more are low.

 

As long as customers are satisfied with your products/services, they will always come back. Best of all, satisfied customers also market your business with word of mouth. When they spread the good news about your products/services, new customers may be attracted to your business.

 

And according to research by American Express,customers tell an average of 11 people about the good experiences they have with a company that impresses them.

 

 

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Firm Launches New Radio Campaign For Product

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An oil and gas firm, 11 Plc, has launched a new jingle for its mobil super lubricants.
The firm in a statement recently indicated that it is the sole distributor of Mobil fuel and lubricant brands in Nigeria, noting that the radio campaign was aimed at making the brand Nigerian customers’ choice.
“The campaign, which hit the airwaves three weeks ago, was launched to create fresh awareness for all category users of the premium lubricants during the Easter and Ramadan period and beyond”, the statement said.
According to the firm, Mobil Superbrand is a global family of premium passenger vehicle engine oils that provides different levels of protection to match whatever conditions users of the products may encounter.
The company said its vision was to be the number one business group in Nigeria in terms of sustained service, quality and reliability and the first brand of preference by the consumers whilst conducting operations with high safety standards and environmental compliance.
It added that it aimed to provide the best in class products, services and solutions to customers with a focus on safety and environmental standards.

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Arik Air Explains Flight Cancellation In PH Airport

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Arik Airline has clarified that the incident that resulted in passengers getting stranded at Port Harcourt Airport last Tuesday was due to adverse weather conditions.
This was disclosed in a statement signed by the Public Relations Manager of the airline, Adebanji Ola.
Some passengers of the Arik Air had expressed frustration over being left stranded at Port Harcourt Airport after their flight to Lagos was abruptly cancelled.
The affected passengers, scheduled for the flight from Port Harcourt to Lagos State, got upset by the development, and took to social media platforms to express their grievances.
Nevertheless, the airline had in the statement, reiterated its commitment to safety, highlighting its strict policy to avoid flying in inclement weather conditions, which they said had necessitated the cancellation of the affected flight.
It extended its apologies to customers whose travel plans were disrupted by the unforeseen circumstances, reaffirming its dedication to prioritising passenger welfare.
“We are aware of a recent story circulated in social media alleging that passengers were left stranded at Port Harcourt Airport under our care. It is imperative that we provide clarity on this matter to rectify any misconceptions.
“In the evening of Tuesday, April 2, 2024, our flight W3 744 Lagos-Port Harcourt was compelled to make an air return due to adverse weather conditions, specifically heavy rainfall and thunderstorms in Port Harcourt.
“Consequently, both the Lagos-Port Harcourt (W3 744) and Port Harcourt-Lagos (W3 745) flights had to be cancelled.
“It is crucial to note that by the time of the cancellation, our banking facilities at the airport had ceased operations, rendering funds unfeasible at that moment.
“However, the passengers were promptly briefed on the situation and advised to return the following day for re-protection on available flights”, it stated.
The statement added that on Wednesday, April 3, 2024, all the affected passengers from both Lagos and Port Harcourt were successfully accommodated on available morning and evening flights.

Corlins Walter

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Settlement On Course For Redundancy Benefits – Aero Airline 

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The Aero Contractors Airline has affirmed  its commitment to clear the remaining five per cent of redundancy benefits owed its workers.
Managing Director and Chief Executive Officer of the airline, Captain Ado Sanusi, in a press release said the firm was intensifying efforts to address outstanding financial commitments.
He faulted the move by workers union, the National Association of Aircraft Pilots and Engineers (NAAPE), to issue a press statement, despite ongoing efforts to resolve the issue amicably.
“This should not be an opportunity for disharmony, dialogue is a process. There was a letter written, there was a process agreed upon, and all of a sudden they went to the press. We are ready to resolve the issue”, the CEO stated.
NAAPE had recently issued a letter threatening to go on a protest over non-payment of outstanding redundancy benefits to its members.
The group accused the management of Aero Contractors of depriving the affected former workers access to their entitled benefits.
The protest letter, addressed to the management of the airline, read in part: “Consequent upon the avalanche of complaints received from our members who have been deprived of their fundamental entitlements and denied the rightful collection of their redundancy benefits in the last seven years and given the anguish and mental agonies suffered by them, We are compelled, as responsible representatives of these eminent men/women, including the dead, to protest through this letter and express our bitterness over management’s seeming lackadaisical attitude, insincerity and insensitivity to the continued wellbeing of these great Nigerians”.
The Aero CEO, however, clarified that in the last seven years, the company has paid approximately 95 per cent of the redundancy benefits.
“We should be given credit because this management initiated the process of paying off redundancy. We want our prospective investors to understand that we are a very responsible company, and we take our obligations seriously, not only for staff but also in other areas.
“We update them on a day-to-day basis to ensure business continuity. It is a very tough environment in which we are operating”, he said.
Sanusi stressed the importance of maintaining transparency and communication with stakeholders throughout the process.
He said despite challenges posed by fluctuating exchange rates and fuel costs, Aero Contractors remained steadfast in its efforts to uphold its obligations and ensure business continuity.

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