Business
Benefits of Customer Satisfaction To Your Small Business

Customer satisfaction is among the best ways through which a business can quickly establish itself. This is because a satisfied customer is the best thing that can happen to your business. The person not only returns to buy more but also recommends your business to others.
As a matter of fact, the probability of selling your products or services to existing customers is between 60% to 70%. But selling to a new customer is only between 5% to 20%.
Moreover, 80% of your future business profits are expected to come from only 20% of your current customers.
Dive in and see what customer satisfaction can do for your small business.
1. Stand Out In Your Industry
Competition is stiff in most industries and the market is oversaturated because many new companies are created every day. However, customer satisfaction is the key to standing out from others. It is a top strategy that helps you to impress and keep your current customers as well as attract new ones.
In fact, according to research, customers can spend 140% more on your products or services after having positive experiences with your business. More so, 70% of Americans are said to have spent more money on doing business with companies providing great services. It is no surprise that when it comes to technology, Apple is a favouriteamong consumers. Moreover, there are examples in all industries, take online gaming. A reputable company like VegasSlotsOnline stands out among many other casino review sites. It provides information on the best casinos for playing online slots and has over 1000 unbiased casino reviews. In addition, it has over 10,000 slot games you can play for free that are rare to find at many other review sites.
2. Wins Repeat Customers
Satisfied customers are a goldmine to your business because they buy more and more. Existing customers are already in the buying stage of your business’s sales funnel. And you only have to upsell to them more of your products/services.
On top of that, happy customers always share positive experiences. They recommend it to their friends, families, and colleagues, which boosts your customer base.
Best of all, the referred new customers quickly pass through your sales funnel to the buying stage. This is because the trust has already been built by the referee.
3. Boosts Business Revenue
Customer satisfaction boosts your business revenue because existing customers are known to buy more than new ones. Trust has already been established. So, you can easily sell to them more of your products and services than to new ones you need to first impress.
In fact, according to Bain and Company, businesses that provide better customer experience generate between 4% to 8% more profits than their competitors.
Well, satisfied customers always have your business first on their minds every time they need to buy something.
4. Increases Your Brand Popularity
When you examine the market, the most popular brands are always those where customers are happy with the products. This is a dream of all business owners but to achieve it, you need to ensure that your products/services meet and exceed customer expectations. We here atThe Tidehave marketing tricks tomake loyal customers.
You can easily achieve this by examining the loopholes in your competitor’s products and services. For example, you can look for issues customers have with the products of your competitor and ensure these errors are not made in your company.
In addition, you need to embrace customer feedback at all times. You have to consider the challenges customers have with your products/services and take the necessary action to improve.
5. It’s Cost-Effective
Customer satisfaction is cost-effective. You save a lot on your marketing campaigns as costs to convince your current customers to buy more are low.
As long as customers are satisfied with your products/services, they will always come back. Best of all, satisfied customers also market your business with word of mouth. When they spread the good news about your products/services, new customers may be attracted to your business.
And according to research by American Express,customers tell an average of 11 people about the good experiences they have with a company that impresses them.
Business
NCDMB, Partners Sweetcrude On Inaugural Nigerian Content Awards

The Nigerian Content Development and Monitoring Board (NCDMB), in partnership with a firm, Sweetcrude Ltd., has announced detailed selection criteria for the inaugural “Champions of Nigerian Content Awards”, designed to honor outstanding contributions to local content development in Nigeria’s oil and gas sector.
The Tide learnt that the event, scheduled to hold 21st May, 2025, at the NCDMB’S content tower headquarters in Yenagoa, capital of Bayelsa State, will recognize individuals and organizations that have demonstrated exceptional commitment to advancing Nigerian Content in 2024.
The Tide further gathered that the ceremony will coincide with the Nigerian Oil and Gas Opportunity Fair (NOGOF), which promises to spotlighting industry excellence and contributions to national economic transformation.
A statement by the Board’s Directorate of Corporate Communications and Zonal Coordination says the event has 12 Award Categories, which include, “Nigerian Content Icon of the Year”, “Nigerian Content Lifetime Achievement Award”, “Nigerian Content International Upstream Operator of the year”, and the “Nigerian Content Independent Upstream Operator of the year”.
Others are, “Nigerian Content Midstream Operator of the year”, “Nigerian Content Downstream Operator of the year”, “Nigerian Content International Service Company of the year”, Nigerian Content Indigenous Service Company of the year”, and the “Nigerian Content Innovator of the year”.
Also included are, “Nigerian Content Financial Services Provider of the year”, “Nigerian Content Media Organization of the year”, and “Women in Leadership Award for Promoting Gender Equality and Empowerment”.
According to the NCDMB, the criteria for oil and gas operators will include key and empirical benchmarks such as Production output for crude oil and gas volumes, Compliance with Nigerian Content Plans (NCPs) and Nigerian Content Compliance Certificates (NCCCs).
Other criteria are adherence to NOGICD Act reporting requirements, such as submission of Nigerian Content Performance Reports and Employment & Training Plans.
The Board’s statement added that similar criteria will apply to financial institutions, media organizations, and individuals, ensuring a transparent and merit-based selection process.
“Winners for the Nigerian Content Icon of the Year, Innovator of the Year, and Women in Leadership Award will also be selected based on measurable performance indicators.
“The Advisory Committee of Industry Titans will Oversee the process to uphold the prestige of awards. The Committee consist of distinguished experts set up to oversee nominations and validate winners”, the NCDMB said.
Members of the committee, according to the Board, include: Pioneer Executive Secretary of the NCDMB, Dr. Ernest Nwapa; Secretary-General, African Petroleum Producers Organization, Dr. Omar Farouk; and former Zonal Operations Controller, DPR, Mr. Woke Akinyosoye.
The Statement quoted the Executive Secretary, NCDMB, Engr. Felix Omatsola Ogbe, as emphasizing that the awards aim to becoming the oil and gas sector’s equivalent of the Oscars, celebrating genuine impact rather than mere participation.
“This recognition is reserved for those who have gone beyond compliance to drive tangible growth in Nigerian Content.
“With a focus on credibility, compliance, and measurable impact, the Champions of Nigerian Content Awards is poised to set a new standard for excellence in Nigeria’s energy sector”, the NCDMB Executive Scribe said.
By: Ariwera Ibibo-Howells, Yenagoa
Business
Nigeria’s Debt Servicing Gulped N696bn In Jan – CBN

Nigeria’s apex Banking institution, Central Bank of Nigeria (CBN), has declared that Federal Government’s debt servicing increased to N696billion in January 2025.
The CBN’s recently published Economic Report revealed a precarious fiscal position, which worsened in January 2025 as debt servicing obligations exceeded total retained revenue by a wide margin.
According to the report, the Federal Government’s debt servicing obligations for the month stood at N696.27bn, while total retained revenue amounted to only N483.47bn, indicating that debt service alone consumed about 144 per cent of all government earnings.
This development highlights the growing debt burden and dwindling fiscal space facing Africa’s largest economy.
According to the report, despite slight improvements in some revenue categories, the retained earnings were grossly inadequate to cover obligatory debt repayments, exposing the government’s continued reliance on borrowing to meet basic obligations.
The report further revealed that retained revenue in January 2025 only recorded a marginal 0.89 per cent increase when compared with the N479.21bn generated in the corresponding month of 2024.
”FGN retained revenue declined in the review period, owing largely to lower receipts from Federal Government Independent Revenue and FGN’s share of exchange gain.
“At N0.48tn, provisional FGN retained revenue was 69.19 and 70.40 per cent below the levels recorded in the preceding period and monthly target, respectively”, it revealed.
While this points to stagnation rather than growth, the marginal rise was wiped out by the overwhelming debt service obligations.
The retained revenue components showed that the Federation Account contributed N167.69bn, while the VAT Pool Account delivered N90.73bn.
By: Corlins Walter
Business
Wage Award: FG Plans 5 Months Arrears Payment

The Federal Government has announced plans to commence the payment of the outstanding N35,000 wage award arrears owed workers in the Federal Civil Service.
A statement issued by the Office of the Accountant-General of the Federation (AGF), which was signed by the Director of Press and Public Relations, Bawa Mokwa, said the outstanding arrears will be paid in instalments, with workers set to receive N35,000 per month for five months.
It clarified that the first tranche of the wage award arrears would be released immediately after the April salary payment.
“The wage award arrears was not paid with the April 2025 salary; it will come immediately after the salary is paid”, the statement read.
The Federal Government had earlier disbursed wage awards to federal workers for five months as part of efforts to cushion the impact of economic reforms. However, five months’ arrears remained unpaid.
The AGF office further reiterated the government’s commitment to fully implementing all policies and agreements relating to staff remuneration and welfare, noting that such efforts were geared towards enhancing productivity and operational efficiency across ministries, departments, and agencies.
The N35,000 wage award was introduced in 2023 as a palliative measure to support workers following the removal of the petrol subsidy and other economic adjustments.
In January this year, the Federal Government assured workers that it would clear the arrears of the N35,000 wage award, just as it also said the government had resumed the payment of the wage award.
The government also reiterated its commitment to addressing issues in the National Minimum Wage agreement reached with the Organised Labour in 2023.
The Minister of Labour and Employment, Nkeiruka Onyejeocha, had disclosed the government’s commitment towards implementing agreements with trade unions during separate meetings with the leadership of the Trade Union Congress and Congress of University Academics, in Abuja.
The Nigeria Labour Congress had criticised the Federal Government over the delay in the payment of the minimum wage for certain workers in the federal civil service.
Also, the Federal Government had earlier blamed the delay in payment on the prolonged approval of the 2025 budget.
By: Corlins Walter
-
News5 days ago
Falana Demands Probe Of Alleged Diversion Of $3.4bn IMF Loan
-
Politics4 days ago
Youth Group Warns Against Politicising Governance In Zamfara
-
Sports5 days ago
“Remo Ladies will win every NWFL Super Six match”
-
Business4 days ago
NCDMB, Partners Sweetcrude On Inaugural Nigerian Content Awards
-
News4 days ago
Eleme Indigenes Hail Council Boss Over Evacuation Of Refuse
-
News5 days ago
Over 80 Army captains to sit for 2025 promotion exam in Benin
-
Politics4 days ago
LP Crisis, Poetic Justice For Betrayal – Ex-presidential Aspirant
-
Sports5 days ago
AfroBasket: D’Tigers To Play Against Tunisia, Cameroon, Madagascar