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‘Nollywood Contributes 2.3% To Nigeria’s GDP’

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Femi Gbajabiamila, Speaker of the House of Representatives, says Nollywood contributes 2.3 percent to the nation’s Gross Domestic Product (GDP) with over 2,500 movies produced annually.
Gbajabiamila spoke recently at a two-day leadership master class training for Nollywood actors organised by Ndudi Elumelu, the Minority Leader of the House in Abuja.
He said it was expedient to acknowledge and celebrate Nollywood actors and actresses as well as others who make up the country’s entertainment industry.
The speaker also said that the onus now rests on the government and private stakeholders to support the industry for it to grow beyond what it is now.
“With adequate investment, a supportive regulatory environment, better training and capacity development, Nollywood will grow beyond our present dream and surpass our highest ambitions,” he said.
“It falls on all of us in government, the private sector and across the society to identify ways we can help the industry reach the heights and we all know is possible.”
He said that beyond the questions of economics and profit, the industry has major roles to play in influencing the culture, defining national character, and promoting national identity.
“As actors and entertainers, you directly exert tremendous influence on the lives of hundreds of millions of Nigerians, they are impacted by the roles you play, the stories you tell and the realities you explore in your movies,” he said.
“You also have a responsibility to tell the best stories of our beloved country. I do not propose to turn you into cheerleaders for a Nigeria that does not exist.
“But the stories of men and women thriving through adversity and innovating for prosperity needs to be told, and it falls to you to tell those stories.”
Ndudi Elumelu, in his remark, said the training, was a much-needed strategic multi-sectoral effort to guarantee the desired rebound and repositioning of the movie industry in Nigeria.
“Nigerians are passionate about the movies you produce as it sees their personal and shared challenges, struggles, anxieties, aspirations and achievements in the lives of the characters you aptly portray,” Elumelu said. On his part, Emeka Rollas, national President of the Actors Guild of Nigeria (AGN) said that knowledge was essential to leadership development and a sustainable society.
“We need leadership sustainability in the industry through training and retraining to enable us grows the business to keep meeting global demand,” he said.
“The training will enhance our management skill, strategic plan, thought process, new adaptations, and risk management among others.”

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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